Fun fact: the “Amazon Associates” program actually has a different program for a variety of different countries, meaning yes, Amazon.COM has a different program than Amazon.CA, and Amazon.CO.UK, and Amazon.FR, etc. etc. If you want to, you can sign up for all of them without being residents of these countries. What’s important is where your readers are from.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Most successful affiliate marketers focus on a market or topic that they have knowledge of or are passionate about — preferably, both. Your niche market doesn’t have to have mass appeal and a huge audience either. As long as there’s some type of audience following the topic and products or services that relate to it, it has affiliate profit potential.
The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.
Then, came the dreaded Google algorithm updates. After ranking number one for "electronic cigarettes" and "electronic cigarette reviews," which were steadily driving massive amounts of traffic to his blog, his rankings fell off of a cliff. He tells me had made a huge mistake by solely relying on Google for traffic and not leveraging it to build an audience elsewhere.
I’ve been pretty intentional about what types of products that I share with my audience, but one thing that I struggled with is that I didn’t want to come off as “salesy.” Because of this I included less affiliate links in posts or avoided different types of posts that I thought would be too pushy. However, it turns out using my affiliate links made it more convenient for my audience. Plus, the tutorial posts and roundup posts that do so well in affiliate marketing still can be super helpful and add value for your readers.
Now if your really want to run with this idea, or you’ve tried this and found success. Then go and find a bunch of amazing products that fit with your followers (or a wide demographic) and create a simple product review website and send your followers (from your URL link in your BIO) or your (Instagram Viral Story) to a website full of affiliate offerings!
Now that you’ve got the basics down, we’ll dig into the strategies and tactics that will help you accelerate your affiliate marketing success. We’ll revisit some of the crucial basics, go over the must-dos of affiliate marketing, explore different promotion types, dig into some advanced affiliate marketing strategies, and uncover ways to stay on track when the going gets tough.
The General Data Protection Regulation (GDPR), which took effect on May 25, 2018, is a set of regulations governing the use of personal data across the EU. This is forcing some affiliates to obtain user data through opt-in consent (updated privacy policies and cookie notices), even if they are not located in the European Union. This new regulation should also remind you to follow FTC guidelines and clearly disclose that you receive affiliate commissions from your recommendations.
Marketplaces are free to join and give affiliate marketing beginners access to a wide range of companies that offer affiliate programs. There are many to explore, but they’re a great way to find partners for products or services within your niche. Marketplaces administer the programs and payouts too, so you don’t have to track and account for several independent programs. Plus, you also have someone in your corner if you have questions or issues, which is a plus for affiliate marketing beginners.
Jason – so happy to hear the tutorial is helping! Affiliate marketing was a huge break for me and I’m sure it can be for your son too. Whatever products/services he ends up selling, just make sure he is excited about the industry he is – it takes a long of time creating content and it will keep him motivated especially when he gets his first sales.
I did a lot of research to find the right one, and so I chose Making Sense of Affiliate Marketing by Michelle Schroeder-Gardner (as I mentioned earlier). I figured it made sense to learn from the best, and with a 30 day satisfaction guarantee, I had nothing to lose. I chat WAY more in-depth about it in my review here, but this course was definitely a gamechanger for me.
If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It's important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content.
You’ve probably heard this a million times, but it’s worth reiterating. I still see square pins all the time on Pinterest. With affiliate pins, I make my pins longer than usual so that they stand out. My pins are typically somewhere between 735 x 1250 and 735 x 1400. I also experiment with smaller pins (600 x 900), and they do well too. There is no set rule for the exact dimensions your pins should be. Just make sure they are vertical. I use both PicMonkey and Canva to create my pins. PicMonkey has an edge over Canva in terms of features.
You create an account with one (or both) of these services and provide information about your business as well as your payment information so you can receive payouts for commissions. Once you’re all set up, you can browse each service’s advertiser library and apply for various affiliate programs. You can see the dashboard displays the commission rates each advertiser offers. Payment is handled by the service themselves, so you won’t need to send and keep track of invoices.
Many affiliate marketers direct traffic to a landing page, i.e., a one-page website for e-commerce, event/webinar registration, and list building. I use a landing page to grow my email list. I offer a list of top and profitable WordPress affiliate programs. When someone subscribes, he or she enters my marketing funnel. A marketing funnel is a process of turning leads into buyers, customers, and clients as illustrated below. Search for “marketing funnel” to explore variations.
Hi Kate, on Pinterest, you can add the affiliate URL when you create the new pin on your account. If you already have the pin made and want to add the affiliate link, you can just “edit” the pin and change the URL. Hope that makes sense. In the book, Elise has a step by step tutorial with photos on how to add the URL to Pinterest in case you need more help.