You can start figuring out your target audience by focusing on reading the reviews in your niche. You can also spend some time on forums and read the comment section on blogs that cover your niche topics. If you notice some unanswered questions emerging over and over again, write them down. Your audience needs them answered, and you can do it for them. Or you can do an online search for best niche blogs and see how they are structured.
John Chow dot Com – John Chow can teach you how to live the Dot Com Lifestyle. Considering his blog went from making nothing to more than $40,000 per month in two years, he knows a thing or two about becoming time, money and location independent through online marketing. Learn about selling the right brand, building authenticity and gaining traffic in this video.
Let’s say I’m a photographer who teaches digital photography to beginners. I use Photoshop to edit my images and mention it frequently on my blog. I even post full-length tutorials using the software regularly. This makes Photoshop a great contender for my affiliate marketing strategy. It’s a product I trust and provide information on how to use regularly. So, I search for “photoshop affiliate program” on Google and come across Adobe’s affiliate program.
If you have built up an email list, you could also promote your affiliate offers via email promotions. Just make sure you build up a relationship with your audience first instead of going for the hard sell straightaway. The emails you send out must contain your affiliate links to products so when your audience click through. the sale is attributed to you.
You could also set up a partial flat payment along with your commission payment. Many influencers don’t understand the true power of affiliate marketing and they need someone to guide them. If you can paint a picture on how they can earn so much more money on consistent referrals as opposed to one-time placements you might be able to get a discount on their flat fee.
Affiliate Disclaimer – if you sign up for SiteGround using my affiliate link I will donate a good chunk at no expense to you. This year I donated $3,000 to feed the homeless in Denver. In 2017, I donated $3,000 to American Red Cross at Hurricane Harvey. Your support helps and I genuinely appreciate it. I try to make my reviews unbiased and backed by evidence in the form of Facebook polls, tweets, and real conversations. If you don’t want to use it, here’s a non-affiliate link to SiteGround. Either way I truly believe they’re the best host and that your site will run faster/smoother… do your research on Google and Facebook groups and you’ll find most people say the same.
Understand where people are at in the buying cycle and promote accordingly. Spend the most time sharing affiliate links where people are ready to buy. For example, you can share affiliate links on Pinterest, but most people are not on Pinterest to buy but to look. As such, focusing your affiliate marketing strategy on Pinterest might not be the best use of your time. Review posts, for example, might be better at tipping people over the line into buying.
With affiliate pins, I use both script fonts and cursive fonts. I tend to tell people to stay away from cursive fonts, but I make an exception with affiliate pins because they perform well. Before I post an affiliate pin, it goes through my ‘sister test.” It’s pretty simple – I just ask my sister, who wears glasses, whether she can read every single word.
I think there are a couple main reasons why the research aspect is so overlooked in affiliate marketing. The first reason is, people are just lazy. Most new affiliate marketers are only thinking about making money in the shortest period of time, so they simply choose a niche and build a site in their first day. Then, months go by with little to no website traffic and they proclaim that affiliate marketing no longer works. Considering affiliate marketing is a multi-billion dollar per year industry driving about 20% of all online sales, that of course isn’t true. Most people just don’t do the research necessary to truly find a profitable niche that is in demand without too much competition.
Great post , I do read a lot of the Nichehacks articles and this one is so true. At the moment I am in a niche I'm passionate about and yes although I am primarily using Amazon to monetize my site, I will be branching out to use other methods very soon. It frightens me to think the plug can be pulled at any time! I intent to use other affiliate programs as well as Amazon, maybe Google Adsense, I'm not sure yet, some digital products and also to build an email list.
Just like a real-world funnel, a sales funnel acts similarly. It funnels down visitors through several stages before they become buyers. The way Henry explains it, if you're not creating an emotional attachment during each stage of that funnel, then you're largely wasting your time. It has to start from the very beginning, and it has to carry out all the way to beyond the purchase.
Don’t set a goal to write 3 blog posts a day… set a goal to write 1 blog post a week and make that post super helpful, long, and filled with information that is so valuable you will say “yeah, people will link to that.” 90% of my traffic/affiliate income comes from just 20 tutorials, many of which are 5+ years old. But I am constantly updating them to make the content better.
If you've taken the time to build an email list, then you should use that opportunity to survey your subscribers. Consider asking them, specifically, what they're most interested. I recently did this and the answers actually surprised me. However, another thing the answers did was allow me to laser-focus my affiliate offers in the right direction. This is invaluable information and it's coming straight from your list.
A Digital Marketing Evangelist and Web Analytics Expert, Manish is adept in complete Digital Marketing Landscape. Creating and implementing Digital Marketing Strategies related to Analytics, SEO, PPC, SMM, Product Development, Mobile Advertising and other Marketing Strategies along with effective Consumer Analysis are his forte. He loves imparting all his experiences and expertize through his blogs.
I relay the story of Dan Henry because it exemplifies the power of this thing called the internet that binds us all. And while Henry has succeeded on a massive scale, so many others have hit roadblocks, stumbled, fallen and failed. The large rate of failure helps to mystify and obfuscate this world of affiliate marketing because so many are trying to penetrate this market but so few are able to succeed on a large scale.
Now, truth be told, affiliate marketing does come with some costs. Fortunately, those costs are rather small when compared to starting other businesses. For example, if you want to succeed with affiliate marketing in the same way that I teach it, you’ll need a website. In order to have a website, you need to pay for “website hosting”. If you don’t know what website hosting is, don’t worry, we’ll get to that, but website hosting does cost a few bucks per month (generally under $10 / mo). If you have about $40 for startup costs and about $10 / mo for recurring expenses, this is entirely doable. There are many other optional expenses for affiliate marketing, which I will also get into, but those optional expenses are used more for speeding up the path to success (outsourcing, etc.) rather than a requirement for success. When I first started my affiliate marketing business, I had about $200 to my name.
What you should do is consider products and services that would help your readers the most and pass over the trust you have in those companies. Consider the products and services you already use in your niche, and see if they have affiliate programs by searching for “[product/service name] affiliate program” or search for it on their websites by adding “/?s=affiliate program” to the end of their URLs.
Adam Riemer Marketing – Adam Reimer’s blog is easy to navigate and full of fresh ideas about affiliate program management, blogging, adware, monetizing your website and mobile advertising. After more than a decade of working in online marketing, Reimer writes, he started the blog to respond to questions he receives regularly from affiliates, search engine marketing professionals and bloggers. He has published an ebook titled “How to Make Money Blogging” that is available via his blog.
The next platform, which has created a great community of affiliate marketers and is a fantastic resource for a versatile and step-by-step affiliate marketing training program is Wealthy Affiliates. Over the years it has become one of the most reputable and highest-rated resources to teach you the ropes of digital marketing and online business for someone who has no or very little experience in the online and blog world.
In the BigCommerce affiliate program, you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. Plus, the more referrals you drive through the program, the higher your commission tier will go. BigCommerce uses an industry leading 90-day cookie, so you will receive credit for up to three months for the referrals you generate. Also, there are no obligations or minimum commitments to join the program.
I once persuaded my mum to buy all my Christmas presents using my affiliate links on Amazon, and then found out that Amazon won’t pay out to anyone with the same surname as you (as they assume them to be family; luckily I have an unusual surname!) or anyone who lives at the same address. However one of my friends has ordered through one of my affiliate links and the commission has tracked for that. It’s my ONLY commission, mind. And my account hasn’t been shut down yet (touch wood, fingers crossed etc etc…)
Affiliate Pro Tip: Use new posts in your Instagram feed to remind followers about your Instagram Story Highlights! If you share an affiliate related image, make sure you add a CTA into your caption that asks followers to check out your story highlight for more information! This way you’re continuously directing traffic back to your affiliate offers.
Review : I’m really happy that I bought this course. Theo was so informative and had really good explanations. I loved how she walked us through setting up our blog step by step which really helped me and also motivated me to get it done. It made starting my blog less overwhelming for me to see her steps on Word Press. She was very thorough and I feel a lot better about it now. She even is responsive on the Facebook group. Would definitely recommend this course! If anything could be changed, I would just want to see even more steps on the word press side as far as physically setting things up. Thanks for a great course Theo! – Jamie Banks
Oh boy I have so much to learn. This book provided me with great information on tapping into the audience, advertising using Adsense, a detailed guide on how to put information into blogs and websites using affiliate offers via Clickbank, how to include PayPal buttons on your site, the basics of building an android app (i'll definitely be looking into that one more), YouTube videos and other ideas too! Wow, I've only flicked through it so far so now it's time to go back and look into that information a little closer and start applying!
Hi, I'm McKinzie! I'm a mommy of two, married to my sweetheart and a finance junkie. I love teaching other moms how to save money, make money and take control of their financial situation. In college, I double majored in Financial Planning and Psychology because I love all things money and people. You may have seen me in publications like Forbes, The Penny Hoarder, Tailwind & more.