Affiliate marketing is one of the smartest and most cost-effective ways for bloggers to generate incomes. This is mainly due to how simple it is to integrate an affiliate marketing strategy into your content marketing strategy. You can insert affiliate links into any post you publish, so you won’t need to do extra work in the way you’d have to if you wanted to create an ebook or course. Plus, most companies allow anyone to join their affiliate programs regardless of how popular their blogs are.
Writing blog posts (such as reviews, tutorials, and product comparisons) is a great affiliate marketing strategy. But it can be time-consuming. What if I told you there was a quicker way? You can use affiliate links on Pinterest to promote your affiliate products. When I started doing that, my affiliate income climbed faster. Today, I’ll go over how to create affiliate pins and upload them to Pinterest. And the best part? You don’t even need to be a blogger to do this!
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
Formaro also publishes other types of content that appeal to the shopping side of her how-to audience. “You can also do product reviews or write gift guides on creative content websites, and these can be very effective — even more so than just linking to supplies within a how-to post,” says Formaro. “Keep in mind that people are most likely not in the shopping mindset when they arrive at your blog to get a recipe or how-to instructions. But, if they come to a gift guide or product review, the mindset is definitely shopping-oriented.”
There are a few tips and strategies we recommend following when it comes to affiliate marketing. For starters, we highly recommend promoting what you know whenever possible. Promoting a new product you hardly have any experience in is fine once in a while, but promoting something you’ve used successfully for years is bound to help you gain the trust of your audience more efficiently.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
So now you know the 5+ handy ways to make money through Instagram, you’re all set to start building your empire. Whatever avenue you decide to go down, be sure to always keep your personal brand in mind and treat what you do as a business. The more you understand what it is you can offer, the stronger your message will be to potential collaborators!
Keep in mind that even with offers to pay these Influencers, it’s still a numbers game (though money definitely talks). So keep sending these emails out and you’ll get responses soon enough. Start with a goal of 25 emails a week. It’s normal to get only several response from these emails, so don’t worry about low response rates too much. Tweak your pitch and keep at it.
Now that you’ve got the basics down, we’ll dig into the strategies and tactics that will help you accelerate your affiliate marketing success. We’ll revisit some of the crucial basics, go over the must-dos of affiliate marketing, explore different promotion types, dig into some advanced affiliate marketing strategies, and uncover ways to stay on track when the going gets tough.
You can start figuring out your target audience by focusing on reading the reviews in your niche. You can also spend some time on forums and read the comment section on blogs that cover your niche topics. If you notice some unanswered questions emerging over and over again, write them down. Your audience needs them answered, and you can do it for them. Or you can do an online search for best niche blogs and see how they are structured.
Always disclose your affiliate relationship. Most visitors will probably understand that graphic ads will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it's required by the FTC's endorsement rules.
In February 2000, Amazon announced that it had been granted a patent on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.
Don’t forget evergreen promotions — You want to keep content fresh but you don’t want to focus solely on trending and seasonal promotions — that’s simply too much upkeep. In contrast, “Evergreen” content isn’t connected to trends or seasons, so it has a long shelf life. As a beginner affiliate marketer, it’s a good idea to build a solid base for your blog using evergreen content. Then, keep your site fresh with new or regularly updated content that highlights trending topics and goods.
Write a description using your main target long-tail keyword and 2-3 related keywords from the search results. With a regular pin, your main target keyword should be in your blog post title. meta description, pin title, and pin description. Affiliate pins don’t have a blog post title or meta description so you just need to focus on the pin title and pin description. This below is my affiliate description. Notice how I effortlessly weave in the keywords? After writing your description, read it over and make sure it sounds natural. Below, I used #affiliate, but now I use #ad to be more explicit.
While affiliate marketing is nothing new in principle, it is fairly new to the world of Instagram. In many ways, the pairing is a match made in heaven. Instagram followers are more likely to engage with branded content than other social media users. Instagram celebrities from Kim Kardashian to the Beauty Boys have garnered millions of loyal followers thanks to influencer strategies that tell consistently compelling stories.
Take advantage of marketing tools whenever possible. Many affiliate programs offer useful resources to their affiliates aimed at helping affiliates make more sales. These range from monthly newsletters highlighting upcoming sales, tips or affiliate case studies, Facebook Groups just for affiliates, private webinars explaining marketing strategies in depth and more. Ultimate Bundles does this exceptionally well.
Now, truth be told, affiliate marketing does come with some costs. Fortunately, those costs are rather small when compared to starting other businesses. For example, if you want to succeed with affiliate marketing in the same way that I teach it, you’ll need a website. In order to have a website, you need to pay for “website hosting”. If you don’t know what website hosting is, don’t worry, we’ll get to that, but website hosting does cost a few bucks per month (generally under $10 / mo). If you have about $40 for startup costs and about $10 / mo for recurring expenses, this is entirely doable. There are many other optional expenses for affiliate marketing, which I will also get into, but those optional expenses are used more for speeding up the path to success (outsourcing, etc.) rather than a requirement for success. When I first started my affiliate marketing business, I had about $200 to my name.
**NOTE: If paying for a monthly pin scheduler isn’t for you, then my friend, are going to want to take a look at this! Carly, founder of “Mommy on Purpose” and author of Pinteresting Strategies eBook, walks you through how she gets over 200k views a month though Pinterest and thousand of dollars in revenue, without using a Pin scheduler. Yes, you read that correctly. She teaches you her incredible successful manual pinning method in this book along with other great tips and strategies. Check it out for yourself, here.