What I love about affiliate marketing is it is so easy to get started! You don’t have to have a huge audience and you don’t have to spend hundreds or thousands of hours creating your own products. Plus, for a lot of people, it is a natural fit. Think of how many times a month you refer a friend to a great place to eat, a life-saving toy, or your favorite new mascara. If you are already doing that, chances are you will rock at affiliate marketing.
Now that you’ve got the basics down, we’ll dig into the strategies and tactics that will help you accelerate your affiliate marketing success. We’ll revisit some of the crucial basics, go over the must-dos of affiliate marketing, explore different promotion types, dig into some advanced affiliate marketing strategies, and uncover ways to stay on track when the going gets tough.
The takeaway from Step Two is this: Step Two is an ongoing process. As you learn how to start affiliate marketing, you’ll spend a good portion of your time searching for target partners, signing up for programs and learning how it all works. As you become established, you’ll continue this process to curate new products and services to promote and connect to your content.
The benefits of affiliate marketing are location independence and the ability choose which products to promote. Also, your investment of time and energy directly correlates to the return you see. Depending on your availability and what you hope to gain from the enterprise, you can choose to be the type of marketer who sets up shop and passively waits for customers to come, or you can proactively spread the word about your favorite merchandise from prominent brand affiliates.
Hi Christina. I have been looking for answers about how to start affiliate through a travel blogging for more than 3 weeks and this post shined a light for me. Thank you! I still have a question about how and when to start applying to affiliate programs. I just opened my travel blog last week and had only 2 posts. Off course I have no established traffic and posts yet. I want to use affiliate links to start writing about reviews of hotels and places where I have visited, but I know my blog won’t be accepted by advertisers because I don’t have enough contents. I also took Michelle’s course and one of the chapters said to start affiliate marketing as soon as possible, but I don’t know how would you be accepted by advertisers at very very beginning?? Should I forcus on writing more posts first? And how many would be adequate to start applying to programs? Thank you for reading. Your blog is very helpful!!
What you should do is consider products and services that would help your readers the most and pass over the trust you have in those companies. Consider the products and services you already use in your niche, and see if they have affiliate programs by searching for “[product/service name] affiliate program” or search for it on their websites by adding “/?s=affiliate program” to the end of their URLs.
A practical way to generate affiliate commissions through IG is to add a link to your website or blog. Many affiliate marketers use IG as a traffic source. As traffic flows to your site, visitors will discover your content and stumble upon affiliate links. You might even create a unique URL and welcome page for your IG traffic. For example, chadtennant.com/instagram. Your welcome page could acknowledge your presence on IG and provide a brief intro about you and your offerings. For example,
Amazon affiliate marketing works like other affiliate marketing programs by paying website owners — generally bloggers — commissions on sales that result from marketing Amazon products to their audience. Site owners insert trackable Amazon affiliate links into site content like blog posts and can also insert affiliate ads into site sidebars, headers and footers.
Some good tips. I fully agree that it’s all about trust and it is always good to recommend an affiliate product that you have actually used. Why risk your reputation on a product you don’t know if it’s any good or not? If people buy one dodgy product from your site, they will probably never make that mistake again. That it why my blog strongly advocates ethical affiliate marketing. It’s the best long term stragey for affiliate marketing success.
You may also want to check out 9 Best Content Marketing Training, Courses and Certifications; Best Instagram Marketing Training and Courses and Best Courses on Coursera. In addition to that, you will find 7 Best EMail Marketing Courses really useful and the 8 Best Shopify Marketing Courses will help Increase Sales and Profits. All the training programs mentioned above are so affordable, they are nearly free affiliate marketing training.
There’s a popular saying among affiliate marketers and that saying is “content is king.” Content is truly the lifeblood of any affiliate marketing business. So far, everything you have had to learn has actually been relatively easy. Learning how the affiliate marketing industry works is easy to understand once it’s explained to you. Doing market research is easy if you know what to look for. Creating a website is SUPER easy. Writing hundreds of pages of content? Not so easy.
Again i would like to state this book, being as amazing as it is, i personally believe is best for one starting out in the space and looking to understand all possible options one has in going into the field. More experienced affiliate markets will have less to be able to gain from this information as it is more targeted towards learning about what exactly affiliate marketing is, how to begin and how the whole process works, what one should be affiliating, websites where one can join affiliate programs, how to obtain your own customers you can affiliate for, how to build your traffic, and what parts of your website you need to give good attention to.
Affiliate marketing allows you to make money online, even if you don’t have a blog, website, or any products of your own. Following a few simple steps can get you up and running within hours and earning your first commissions right away. Affiliate marketing really is one of the fastest and easiest ways to make money online and should be a part of every online business owner's portfolio.
I’ve just got to hear about affiliate marketing and am really a newbie to this matter. The post above was so great and helpful for a person like me. I also took a look at locationrebel which seemed very exciting to me. I wonder if those courses and blueprints are still applicable because as far as I’ve seen, the reviews and testimonials all refer to the year 2013. It was the only reason that hold me back from joining the Locationrebel. I would be very thankful if you help me with this matter.
Sponsored posts on Instagram can be a great tool to increase your followers, and engagements on specific posts. If you have a coupon code, or a working on a collaboration this can be a good way to increase sales. You can target your audience to specific demographics including location, interests, behaviours and purchase intent which makes it easy to find the people you are looking for.
An advertiser in affiliate marketing can be any company that sells products (cosmetics, kitchen appliances, electronics, cloth, etc.) or services (software, cloud storage, video games, etc.). There is also one more distinguishing characteristic that defines you as an advertiser. You have to be ready to pay other people to help you sell your products and promote your website.
That’s a great tip Sean, thanks! I was thinking about what you said in your post about some companies not putting that they have affiliate links and you having to do some digging and there are couple of companies/authors who made products I love and keep using, but I’m not sure how to go ahead and ask about the affiliate link. I read the post you linked below about asking for guest blogging, which I thought was a must-read, and so, if you think of doing a follow-up on this one, would love to read some of your tips and do’s and don’t about this. Thanks again, Sean, you’re doing some very inspiring work here!
The trainers Phil Ebiner and Diego Davila are very proficient when it comes to all things digital marketing. Having taught 600,000+ students on a variety of subjects till date, they are more experienced than you can believe. Affiliate marketing is incomplete without in depth knowledge of digital marketing and that is exactly what this course wishes to fulfill in 32.5 hours of intense training. You will learn about platforms such as Facebook, Twitter, Instagram, Pinterest in addition to finding more about Email Marketing, Quora, Google Adwords and much more.
When you join an Affiliate program and choose the products that you want to sell, sellers provide you with a unique affiliate code that you can use to refer traffic to the target site. Most affiliate programs will offer ready made text links, banners and other forms of creative copies whereby you only have to copy the code and place it on your website to start referring traffic. When interested visitors click on these links from your site they get redirected to the product site and if they purchase a product or subscribe to a service you as the referrer make a commission.
Sometimes, individual entrepreneurs with great products are worth a look, although you should check them out first and do some research. Entrepreneurs or companies may run their own affiliate program and you can apply directly to them to promote their products and services. Finally, Amazon is always an option as you can be an affiliate for just about any type of physical product on their network.
Google Autocomplete – go to google.com, start typing a phrase and look at the dropdown autocomplete results. You can use the underscore character “_” to have Google fill-in-the-blank. Just make sure the last character you type is an underscore. Try using plurals and change the word ordering to see different results. This is how I find 90% of my keywords.
Doing affiliate marketing on Instagram has its peculiarities, but the key idea remains the same – you don’t need to sell your own products, being able to promote someone else’s goods and get a commission for each transaction. It takes a few simple steps. Sign up to an advertiser that has an affiliate program and enroll with it. Look at your Instagram profile analytically and decide if you’d like to use a personal account or launch a separate one to earn money through Instagram. Bear in mind that personal accounts seem more trustworthy and credible. Polish your account, come up with a catchy caption and attach a link to a profile. Ready? Now it’s time to make some money.
The easiest way to get a lot from your influencer partners in your affiliate program is to set up a compensation plan with them where they’re paid a flat amount of money in exchange for promoting your products or services on their feed. Most influencers do not like working on a commission basis. They would much rather get cash upfront. If your brand were willing to do this, this would be the best way to get their attention. You could even work out a zero commission deal with them where they don’t earn commission from the sales they refer at all. If the influencer is really powerful, you might even come out ahead despite the upfront risk.
Many Instagrammers use shortened link services such as Hootsuite (Ow.ly) and Bitly (Bit.ly). While shortened links are practical to use in posts and on other networks, I don’t recommend using one in your bio unless it’s consistent with everything else. Also, it helps if the link is customized or branded. For instance, an account for women’s shoes uses bit.ly/sixinchheels, which would be acceptable.
You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.
Thanks Nathalie! And glad to see you came over from AONC 🙂 When done the right way I think affiliate links in context are much less intrusive and offensive than having ads on your sidebar. The average non-tech reader probably wont even know its an affiliate link anyway. So just by doing everything you’ve already been doing, you can switch out links, and probably make a nice side income!
Great post and right on target. I found that if you blog and/or do videos that sharing little stories will help connect you to potential leads. I do how-to videos and posts and I always tell personal stories or my own experiences that relate to the subject. It works and I get personal messages from people about it. It makes you more real and down to earth in the viewer's eyes. Once they like you and trust you they will become a lead and hopefully a sale. They may very well become a regular buyer because you will be their go to person. For best results it's best to blog daily and do at least one video a day.
The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.
Another great way to get the most out of Instagram influencers in your affiliate program is to host a product giveaway with them. Influencers love running giveaways because they receive excellent engagement from them and gain a lot of new followers in the process. When you structure the giveaway with the influencer you do want to make sure that it’s not one sided and you get some new followers for your social media accounts as well. At the end of the day, it’s a great way to get some new followers and get some great marketing out there for the cost of your product, which is usually a brand’s preferred currency.
I just LOVE your writing style, Christina! I recently purchased the Making Sense of Affiliate Marketing course, but have yet to really dig in. I had NO idea all of those crazy complications with Amazon! I’ve already been rejected once 😛 But luckily, though my ego was bruised, I pressed on and am now on round 2 (with no success so far..lol) Hopefully with this post and the course I will make something in the next 90 days!
Media reporter Mathew Ingram tweeted, "Not great for media who rely on affiliate revenue[,]" potentially a nod to popular gadget reviews The Wirecutter, which was acquired by The New York Times. Technology journalist Michael Morisy quipped, "Amazon reworks affiliate program, cutting commissions 50% for electronics. Guess they think Jet threat has passed?" in a reference to up-and-coming Amazon rival Jet.com, which sold to Walmart in a deal largely regarded as a failure for the startup.
Most affiliate networks these days offer an option to set a specific coupon code as “forced exclusive” to a specific affiliate publisher. This means that any time that coupon code is used, even if no affiliate link was clicked previously, the specific affiliate which the code is tied to always gets commission for sales where customers use that code. This is especially helpful if customers happen to visit a coupon site or a different bottom funnel affiliate before making their purchase when the Instagram influencer was the true referrer for the sale and deserves the proper credit.
Formaro tells budding bloggers that “it can take a while to build up enough traffic to get people clicking your links, and then they still have to buy once they land on Amazon. But don’t get discouraged,” advises Formaro. “Keep creating and sharing content, and insert Amazon affiliate links for relevant and helpful products into your posts, and the sales will follow.”
Writing product reviews are an excellent way to enhance your credibility as an affiliate marketer. This is especially easy with information products like e-books which are relatively inexpensive. After establishing some steady income it may even be worth buying higher-end products, provided you get in touch with the product creator to work out a strategic marketing plan that takes you to the next level.
To succeed in affiliate marketing, a publisher needs to deploy thousands of links in multiple places to increase the number of clicks and conversions. On IG, the only place to put a hyperlink is in one’s bio. Links anywhere else are not clickable, for example, links in posts. Many affiliates include links in the hopes that people will copy and paste them into their browsers, but that’s a terrible strategy. So, what is an affiliate marketer to do?
Rizzo adds, “roundup lists can also rank higher in Google search results because they tend to be more specific. In other words, don’t do a post entitled ‘Best Laptop Computer’ because you will be competing with some of the largest websites out there such as CNET, PC Magazine and so on and will have a difficult time getting traffic,” says Rizzo. “Instead, think about deeper pieces of content like ‘Best Security Camera System for Small Businesses,’ which has fewer searches but far less competition.”
Although he had tried countless times in the past, he had failed to quit. But this time was different. His frame-of-mind had changed. And something inside of him clicked when he realized he could use electronic cigarettes to actually ween himself off the "real thing." He implemented a system where he used a low-quality gas station brand, and went from strong to medium then mild over a multi-week period.
For a beginner, this book is perfect. You'll discover the ways in which one can start making money online through affiliate marketing, everything that you'll need to begin, products you can start to affiliate for right away, ways to grow your traffic, and other ways one is able to utilize all the available information to you on the web to be able to make sure your affiliating business is competitive with that of your competition. The author adds a nice little addition to the book that isn't found in most and that is, a multiple choice question review page(s) after each chapter for one to make sure that they obtained all the vital information within each section before progressing onward.
Engage with your followers: You cannot expect all interaction to come directly to you. Make time every single day to engage with your followers or anyone involved in your industry by commenting on and liking images. If you communicate with authentic content, people will be drawn to check out your account and, hopefully, join your loyal rank of followers.
Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.
Can you spot influencers? Do some Google searches for terms or keywords related to your topic. Do many blogs or informational content appear in the search results? Do these blogs seem to have authority? Are the readers engaged and commenting on posts or does there seem to be a strong social following? Strong engagement or following tells you there is an audience for the topic. Note the blogs and social influencers within your topic, and jot down what you like about them or feel is missing from their content. This research will come in handy later as you plan your content.
Choose products carefully. Don't promote something you wouldn't buy or don't like just to make money. It will backfire and cause you to lose credibility with your website visitors. People are more likely to buy products you personally recommend. If you don't have experience with the product, be sure to check out reviews to see what other people's experience with it is.
A Direct Message on Instagram is only slightly better. It can get lost in the mix of other DMs, and it’s often a crap shoot as to whether they will even read it since if they don’t follow you on Instagram, your DM will show up as a “message request” in their inbox. These are often just ignored. However, Influencers on the micro-level are more likely to check these DMs so for those with smaller followings, it’s worth a shot.
According to Forester, Instagram has the highest engagement rate of the many social media platforms. This is precisely why affiliate Instagram marketing via Influencer (aka Influencer Marketing) has become a one billion dollar industry today, and the entire Influencer Marketing segment overall is predicted to become a ten billion dollar industry by 2020.
In the past, large affiliates were the mainstay, as catch-all coupon and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates.
Affiliates may only post affiliate links on social media feeds they operate in line with their website URL, such as Instagram, Facebook, or Twitter. Affiliate links are prohibited on some social sharing sites, such as Pinterest and Tumblr. When posting content outside of Etsy, it is the Affiliate’s responsibility to follow each site’s policies on affiliate link