Like any social media platform, increasing followers, views, engagement, and CTRs are a function of user activity. Posting at least once daily should be your goal. Using hashtags makes your content more discoverable. You should add ten to twenty hashtags to every post without appearing spammy. I have my hashtags ready to copy and paste in a memo on my phone. Check out your competition to understand what hashtags they use and discover the most popular hashtags with a tool like RiteTag. You might also like to read Hootsuite’s The Do’s and Don’ts of How to Use Hashtags and The Complete Instagram Hashtag Guide. Lastly, you might want to buy followers or use marketing automation and bots to attract people to your profile. For differing opinions on these topics, search for “buying IG followers, “IG bots,” and “IG automation.”
Paid advertising is NOT something I recommend for those who are just getting started. With that said, it’s good to have a basic understanding of what is known as PPC or Pay-Per-Click website traffic. In short, you can use services like Google Adwords or Facebook Ads to drive traffic to your site. You pay per website visitor, but you can make a lot of money doing this. Say it costs you $1 to send a visitor to your site, but each visitor on average earns you $2 in affiliate commissions. You, my friend, have a money machine on your hands.
Amazon’s language: “… you will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Content, or any Special Link in connection with an offline promotion or in any other offline manner (e.g., in any printed material, mailing, SMS, MMS, email or attachment to email, or other document, or any oral solicitation).”
However, affiliate marketing isn’t just about marketing your partners’ goods, or at the very least it can be about much more than that. Affiliate marketing is also an opportunity to create your own website or some other form of content and get paid to do so, because you’ll be running ads and providing other links to things your audience will genuinely want to buy, at least if you combine your affiliates and your interests correctly.
However, as I stated before, the single best source of highly targeted website traffic is from search engines. For that reason, you will wan to pay particular attention to these training videos covering SEO (search engine optimization). That’s where you’ll learn all about how to rank your website at the top of certain search phrases deliberately. You get to pick and choose what you rank for if you follow those steps.
I did a lot of research to find the right one, and so I chose Making Sense of Affiliate Marketing by Michelle Schroeder-Gardner (as I mentioned earlier). I figured it made sense to learn from the best, and with a 30 day satisfaction guarantee, I had nothing to lose. I chat WAY more in-depth about it in my review here, but this course was definitely a gamechanger for me.
Hi, I'm McKinzie! I'm a mommy of two, married to my sweetheart and a finance junkie. I love teaching other moms how to save money, make money and take control of their financial situation. In college, I double majored in Financial Planning and Psychology because I love all things money and people. You may have seen me in publications like Forbes, The Penny Hoarder, Tailwind & more.
Ah, my favourite section. SO, by now, you guys should know that I hate crappy advice. Wellll, I feel like the Internet really let me down with affiliate marketing, because there’s so many small considerations and details that people rarely mention in the beginner guides. SO, here are some sad truths to be wary of (that I had to learn the hard way):
The implementation of affiliate marketing on the internet relies heavily on various techniques built into the design of many web-pages and websites, and the use of calls to external domains to track user actions (click tracking, Ad Sense) and to serve up content (advertising) to the user. Most of this activity adds time and is generally a nuisance to the casual web-surfer and is seen as visual clutter. Various countermeasures have evolved over time to prevent or eliminate the appearance of advertising when a web-page is rendered. Third party programs (Ad-Aware, Adblock Plus, Spybot, pop-up blockers, etc.) and particularly, the use of a comprehensive HOSTS file can effectively eliminate the visual clutter and the extra time and bandwidth needed to render many web pages. The use of specific entries in the HOSTS file to block these well-known and persistent marketing and click-tracking domains can also aid in reducing a system's exposure to malware by preventing the content of infected advertising or tracking servers to reach a user's web-browser.
Formaro also publishes other types of content that appeal to the shopping side of her how-to audience. “You can also do product reviews or write gift guides on creative content websites, and these can be very effective — even more so than just linking to supplies within a how-to post,” says Formaro. “Keep in mind that people are most likely not in the shopping mindset when they arrive at your blog to get a recipe or how-to instructions. But, if they come to a gift guide or product review, the mindset is definitely shopping-oriented.”
It’s highly advisable when working with influencers in your affiliate program to work out an agreement with them where they get some free product and create their own content for their feed featuring your product. Followers are a lot more likely to engage with a sponsored post that has a personal touch attached to it. The ultimate reason we work with influencers in the first place is because they influence people to buy certain products. There’s no better way to do this than with a personalized post consisting of product you gave to them.
Jon Hayes, the author of the Authority Hacker Amazon affiliate site, says, “When it comes to plug-ins, it’s important to remember that Amazon is extremely harsh with their penalties.” Since its very easy to lose your Amazon Associates affiliate account for incorrect linking, Hayes recommends that “affiliates should thoroughly check to see whether the plug-in is compliant and approved by Amazon or not.”
Ooh that makes sense! Yeah, surname would probably be a big one. I’ve also heard that they keep tabs on any old addresses you’ve registered and if the address is the same as someone buying from you, then that doesn’t count either. I can’t imagine they’d be able to know who ALL your friends are, but a good thing to be mindful of! When I first started I thought, hey, why not just make a FB post and tell everyone to buy off me? haha then I realized maybe it’s not that simple.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives. Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
James Goodwillie of the blog One To Multi agrees. “I’ve been an Amazon Associate from day one, and it’s the number-one way I monetize my content. I’ve found that things like big sections of product image links are too much and scare away users,” says Goodwillie. “Adding affiliate links for product pictures or any text where I mention the product is the method that works the best for my site.”
Affiliate marketing is one of the smartest and most cost-effective ways for bloggers to generate incomes. This is mainly due to how simple it is to integrate an affiliate marketing strategy into your content marketing strategy. You can insert affiliate links into any post you publish, so you won’t need to do extra work in the way you’d have to if you wanted to create an ebook or course. Plus, most companies allow anyone to join their affiliate programs regardless of how popular their blogs are.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what. You can learn more about using Amazon’s Tracking IDs here.
That statement is a mouthful, but the second sentence is most important. What Adobe is telling you is that it’ll save your reader’s cookie data 30 days after they’ve clicked your affiliate link. This means if they click the link on the 5th of the month but don’t purchase anything until the 15th, you’ll still receive a commission from their purchase due to that 30-day cookie duration so long as they haven’t cleared the cookies in their browser.