A lot of people don’t realize this, but you can’t just become an affiliate – it’s a process that requires an application. Even once you’re part of an affiliate network, you’ll still need to apply for individual brands within those networks. There are times when you’ll be declined… usually there’s a reason why (lol like that time I applied to hundreds of clothing retailers in anticipation for all the packing lists that I still have not written). Other times, you’ll feel like a good fit and they’ll reject you anyway. That’s the way this cookie crumbles, so remember to put a little effort into your applications and really pick companies that fit your blog.
Krista Fabregas is a staff writer at Fit Small Business and editor of the Ecommerce Section. Krista launched her first ecommerce site in 2001, and soon grew to operate two niche B2B and B2C sites, a 10K square foot warehouse, and staff of nine. Combined, her sites sold more than $1.5M annually for several years. Krista now shares her hands-on experience with others looking to expand into online sales. When not helping small business owners launch and grow efficient ecommerce operations, Krista enjoys writing fiction and nonfiction and riding horses and motorcycles in her hometown of Houston.
Thirsty Affiliates tracks, cloaks, and categorizes your affiliate links. Once you’ve signed up for your program(s) grab your affiliate links and add them to this plugin. This can take time if you will be linking to multiple pages on your affiliate’s website (which in many cases, you should). The pro version comes with statistics but I don’t even use it and I’m quite the analytical person.
Wow. Thank you for parting the mists of the mystery of affiliate marketing. I was drowning in vagueness and confusion for a few weeks there and now I feel like I have enough information to at least create a strategy around when I might want to start. I had no idea that it was so country-specific, which is important because I get just as many hits from European countries as I do the U.S.
In addition to Amazon’s clear commitment to conversion rates (read: probable sh*tloads of testing), the extreme growth of Amazon Prime. Estimates from top firms calculated Amazon has between 65 and 80 million prime subscribers in early 2017, which is up from about 54 million just a year earlier. The huge boost in Prime subscriptions has apparently had a massive impact on conversions.
Some affiliate marketing offers will pay you a set fee if someone signs up for their monthly subscription service. Some will pay you a set fee for driving new users to signup for an app or service. Either way, the more you know your demographic, the more you will be able to find the best converting affiliate marketing programs to bank serious money.
Most affiliate marketers choose a WordPress blog as the platform for their website because it’s very low cost and offers unmatched content creation possibilities. The WordPress platform is free — your only out-of-pocket cost of having a WordPress site is hosting. This runs just $2.95 per month with our preferred hosting provider, Bluehost, plus you get to test it out with its 30-day trial. You also get a free domain name, which is your website address and a free business email to make it all official.
The best way to obtain website traffic is through free search engine referrals. However, obtaining traffic from the search engines takes time. You should expect to create content for your site for about 6 to 12 months before the search engines really start showing you some love. In the meantime, there are so many other places you can obtain website traffic from. That’s what these tutorial videos will show you. Everything form creating email marketing lists to social media marketing and even how to write a blog post to increase how many people share it – it’s all there. This is the best tutorial section to go through first because it will lead to returns sooner.
Many voucher code web sites use a click-to-reveal format, which requires the web site user to click to reveal the voucher code. The action of clicking places the cookie on the website visitor's computer. In the United Kingdom, the IAB Affiliate Council under chair Matt Bailey announced regulations that stated that "Affiliates must not use a mechanism whereby users are encouraged to click to interact with content where it is unclear or confusing what the outcome will be."
** There are other programs affiliate programs that you can apply to for Pinterest depending on what you are wanting to promote. Some of these (like Target) offer products in a variety of categories, but you will just need to look through ShareASale and other programs and read through their TOS and apply. These are just ones that I use and were fairly easy to join and promote.
URL masking: Often, you’ll find that affiliate links are a real, million character eyesore. It’s likely that your links will look like Merchant.com/dlfjlfjlfjdskljdfgimmeallyourmoneyalajdlkaf2131032klfjfdjldsjf. And let’s be honest, few people are going to want to click on that. URL masking is therefore when you create a prettier, cleaner “vanity URL” that makes your links more clickable. Some people use bit.ly, which has tracking purposes, or the WordPress Plugin Pretty Link.
Always disclose your affiliate relationship. Most visitors will probably understand that graphic ads will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it's required by the FTC's endorsement rules.
Even if you already have a good grasp of the affiliate marketing business model, I highly recommend you check out this primer section in your free account. Check out the article, but more importantly, make sure you watch ever video at the bottom of that page. Those videos are filled with a wealth of information from very, very successful affiliate marketers.
MozBar – MozBar is a Google Chrome extension that lets you Google any keyword and see how competitive the search results are. The higher the DA (domain authority) and PA (page authority) the more competitive the keyword is. However you still want to click on the top results and browse the content to make sure you can creating an article/video that is better than whoever’s in the top results. That is really what “researching the competition” is all about.
Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.
Because Amazon has a huge selection, and it’s so easy to generate an affiliate link for just about any product, it can be easy to fall into the trap of promoting an Amazon product without getting to know the product first. As a result, it can be really easy to start promoting something you don’t know very well, and risking the trust of your audience in the process.
Regardless of the content you choose to pin or your motivations, successful pinners adhere to Pinterest CEO Ben Silberman’s guiding principle: make (and keep) the site “beautiful”. Simply put, the best pinners find the best of the web, regardless of subject matter, and there are some simple tactics from a presentation standpoint that you can use to help improve the performance of your pins.
The seller, whether a solo entrepreneur or large enterprise, is a vendor, merchant, product creator, or retailer with a product to market. The product can be a physical object, like household goods, or a service, like makeup tutorials. Also known as the brand, the seller does not need to be actively involved in the marketing, but they may also be the advertiser and profit from the revenue sharing associated with affiliate marketing.
I found the course extremely helpful especially as i am a beginner. Lisa is excellent at explaining which is important when you are starting out. She has made me understand the importance of finding the right niche and that to me is where most of us go wrong. I am extremely grateful for a course like this and would like to take this opportunity to thank you Lisa for creating a course that helps others! – Michelle
As another example, I’m planning on writing a blog post comparing the Blue Yeti USB Microphone to the Blue Snowball iCE Condensor Microphone. I have both and use them for client video calls, livestreams, and creating courses. However, the Blue Yeti is twice as expensive. I’m sure a lot of people wonder whether they investment is worth it (the answer is “yes,” by the way). I can help people make their decision and earn a bit of affiliate income in the process.
Keep in mind that even with offers to pay these Influencers, it’s still a numbers game (though money definitely talks). So keep sending these emails out and you’ll get responses soon enough. Start with a goal of 25 emails a week. It’s normal to get only several response from these emails, so don’t worry about low response rates too much. Tweak your pitch and keep at it.
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
The easiest way to get a lot from your influencer partners in your affiliate program is to set up a compensation plan with them where they’re paid a flat amount of money in exchange for promoting your products or services on their feed. Most influencers do not like working on a commission basis. They would much rather get cash upfront. If your brand were willing to do this, this would be the best way to get their attention. You could even work out a zero commission deal with them where they don’t earn commission from the sales they refer at all. If the influencer is really powerful, you might even come out ahead despite the upfront risk.
Hayes says a few plug-ins are closely vetted and offer reliable options for bloggers that need advanced design and linking features. “AAWP is by far the most useful and trusted plug-in we have worked with,” says Hayes. “It adds a lot of versatility to our articles and gives us a range of dynamic design options improving the visual design and bolstering the trustworthiness of our reviews.”
The reason you need to understand this before you learn how to start affiliate marketing is because you need to choose your interest (or interests) wisely. You’ll be spending a lot of time researching and writing about your chosen topics, and so they need to be something you’re passionate about, not just something you think is popular and will get you a lot of traffic. You may be right, but you’ll quickly burn out as you either run out of things to say or you begin to hate your topic instead.
Adam Riemer Marketing – Adam Reimer’s blog is easy to navigate and full of fresh ideas about affiliate program management, blogging, adware, monetizing your website and mobile advertising. After more than a decade of working in online marketing, Reimer writes, he started the blog to respond to questions he receives regularly from affiliates, search engine marketing professionals and bloggers. He has published an ebook titled “How to Make Money Blogging” that is available via his blog.
Side note – If you do have a blog, just about any and everything that you use on your blog (hosting, themes, plugins, etc) has an affiliate program so apply to them! You can also check out my List of Awesome Affiliate Programs which includes everything I use on my own blogs and more! Even if you don't “blog” about those things, you can use them for Pinterest!
Always fill out the comment box to “sell” your platform. If you are given the opportunity to explain why you are interested in a program, do it! Use the space to highlight why you would be an asset to the program. Talk about how your audience is their audience. Talk about the size of your mailing list (if it’s significant). Talk about your success with similar programs. Talk about where and how you will promote (hopefully you’ve done a bit of research so you know what they’re hoping for). Don’t sound desperate and certainly don’t lie about anything, but be upfront and honest about how this will be a win for them.
Translation: Don’t lie about the Amazon products you’re promoting. This seems pretty obvious, but this also means not overpromising or misrepresenting the products you’re promoting, even in a small way. (For instance, don’t say the camera you’re promoting has 20 megapixels when it really only has 15.) Now, of course innocent mistakes and typos can still happen to anyone, so double-check everything you write about the products you’re promoting to make sure it’s accurate.
Ask for VIP (sometimes called “tiered”) commissions. Many affiliate programs have different commission levels. Usually the standard commission level is made public, but higher commissions are offered to higher performing affiliates. Sometimes you may be bumped up to “VIP affiliate” status by the advertiser, but most times you have to ask if there’s a higher tier and how you can get there.
You may have read my recent chat with a Pinterest expert, McKinzie Bean, where she shares tips to crush affiliate marketing on Pinterest without a blog. Now, we’re going to get into the specifics. This post will show you the exact step-by-step process to create pins with viral potential, write keyword-rich pin descriptions, and promote them on Pinterest. Let’s get started!