It’s no secret that Amazon is a pioneer in ebooks and expanding opportunities for indie authors. But Amazon also led the way in online affiliate marketing. In 1996, Amazon was a small online book retailer run from Jeff Bezos’ garage. With a limited marketing budget, Amazon decided to tap into readers’ love of books to help spread the word. Instead of having an initial outlay of money to buy advertising, Amazon paid people a commission when they referred buying customers to Amazon. This commission was paid after the customer bought, eliminating upfront marketing costs.
Don’t forget to post your affiliate pins to your OWN personal boards! When I share my affiliate pins, I start with my own relevant boards because they’re better optimized for SEO than my group boards. I carefully write my board descriptions to optimize them for keywords. Technically speaking, you don’t even need to share pins to group boards if you have well-optimized personal boards with high repin rates. The advantage of group boards is that they help you expand your reach.
I eventually learned the best model (for me) was to copy what Yoast did… charge a flat free for SEO Audits. People were always super happy with my audits. I still have my SEO audit templates (one for local SEO, national SEO, etc). Sometimes it would only take me 4 hours to write an audit and I would get $750, sometimes more if they wanted a more thorough audit. Maybe I undercharged?
^ Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing". Feed Money.com. Archived from the original on 2011-05-15. Retrieved 2011-04-20. During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing.
That’s because the affiliate program works by setting a browser cookie when someone clicks on an affiliate link and tracks any purchases made at the destination before the cookie expires. After that, the affiliate program pays out a small commission. Thus, it’s possible to make a little money or even make a living off of affiliate marketing, but only if you can convince people to click on your links and buy your affiliate partner’s products.
Amazon’s language: “… you will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Content, or any Special Link in connection with an offline promotion or in any other offline manner (e.g., in any printed material, mailing, SMS, MMS, email or attachment to email, or other document, or any oral solicitation).”
You create an account with one (or both) of these services and provide information about your business as well as your payment information so you can receive payouts for commissions. Once you’re all set up, you can browse each service’s advertiser library and apply for various affiliate programs. You can see the dashboard displays the commission rates each advertiser offers. Payment is handled by the service themselves, so you won’t need to send and keep track of invoices.
However, be aware that you need to submit an application to most of these networks to be accepted. Once you're accepted in, you're often required to apply directly to the merchant afterwards. So there are two layers or gates that you need to bypass. That's also why it's important to build up your platform and create that emotional bridge between yourself and your audience before attempting to promote anything to them.
Mistake #5: Promoting a lot of affiliate products instead of just a few. Once you start affiliate marketing, you realize how easy it is to share affiliate links. Instead of becoming an affiliate for a lot of different products and sharing them liberally, I recommend concentrating on just a few and sharing them intentionally. It doesn’t seem as spammy, plus you can be sure the products you do promote are closely aligned with your brand and message. Deep is better than wide.
Contact the company directly. If you use a product or service and want to recommend it but you can’t find evidence of an affiliate program, consider approaching them and asking if they are willing to set one up (maybe with your help). Highlight your audience and the value of your recommendation. Explain that an affiliate program is simply rewarding happy customers (you!) for promoting, and they don’t have to pay until a sale is made.
Google Autocomplete – go to google.com, start typing a phrase and look at the dropdown autocomplete results. You can use the underscore character “_” to have Google fill-in-the-blank. Just make sure the last character you type is an underscore. Try using plurals and change the word ordering to see different results. This is how I find 90% of my keywords.
Marketplaces are free to join and give affiliate marketing beginners access to a wide range of companies that offer affiliate programs. There are many to explore, but they’re a great way to find partners for products or services within your niche. Marketplaces administer the programs and payouts too, so you don’t have to track and account for several independent programs. Plus, you also have someone in your corner if you have questions or issues, which is a plus for affiliate marketing beginners.
ps. collecting these Facebook polls is one of the main reasons I was able to get so many SiteGround sales. Yes, I’m suggesting SiteGround for your host, but this is also a strategy that can be used to collect unbiased reviews. Just go to Facebook and search “SiteGround poll” and you can dig up some great stuff – you can do this with lots of affiliate products/companies.
The easiest way to get a lot from your influencer partners in your affiliate program is to set up a compensation plan with them where they’re paid a flat amount of money in exchange for promoting your products or services on their feed. Most influencers do not like working on a commission basis. They would much rather get cash upfront. If your brand were willing to do this, this would be the best way to get their attention. You could even work out a zero commission deal with them where they don’t earn commission from the sales they refer at all. If the influencer is really powerful, you might even come out ahead despite the upfront risk.
“All types of posts have affiliate potential,” says Formaro. “On Amanda’s Cookin’, we match appropriate cookware and even ingredients in some cases to the recipes we create and post. On my Crafts by Amanda site, we match crafting products to our do-it-yourself kids’ crafts and home decor projects. These affiliate links add value to readers and are great ways to monetize recipes and how-to projects.”
Is the space crowded? The exercise to spot influencers will help you judge how crowded your topic is. Some competition is fine, don’t let a few influencers with heavy followings discourage you. It’s highly unlikely you’ll stumble upon a topic that doesn’t have competition. However, if you see page after page of blogs in the search results, you’ll have a hard time breaking into the top search results, which can hamper your efforts and your profits.
For affiliate marketers, this means you can create a post with an image incorporating an affiliate product, with the affiliate link added as text overlay, or in the caption. This post will then be shared on an influencers Instagram account, exposing your affiliate link to a new audience, as well as finding you potential new Instagram followers for your own account.
This is especially important when you consider intent. If you use a hashtag like #instantpot when promoting the Instant Pot in an Instagram recipe post, there’s a good chance you’ll get exposure to fellow Instant Pot affiliates or people who own Instant Pots already. It's fine to include it, so long as it's just one in a long list of more relevant hashtags.
The affiliate companies you’ll be signing up with have powerful website creation tools that can get you up and running in no time, although a big part of the reason it can set up so fast is because it’s based heavily on some basic templates. As such, while you can move things around and change the icons and images to emphasize your chosen interest, you may still feel like the website has a certain generic quality to it. That may not bother you at all, but it’s something you’re free to change if you know html code. Learning how to start affiliate marketing also means learning how to build a website.
What kind of commission do they offer? One-time commissions or recurring commissions? For example, many programs pay you one time for sending a customer. On the other hand, some programs like membership sites or SaaS (software as a service) programs will pay you a commission as long as the person you referred is a paying customer. Recurring commissions are great when you can find them!
By education, a B Tech graduate and MBA from IIM Lucnknow. Deepesh’s journey from an engineer to a Digital Marketing has been exciting. He started his career as an Entreprenuer, founded editings.in. Now with 7+ years of experience into Digital Marketing, currently Deepesh leads Digital Marketing for Digital Vidya, having expertise into the areas of:
While the world of Instagram influencers and how we utilize them to market our products is still very young, we have been able to cover several great ways to get the most out of these powerful players within your affiliate program. Good luck with all your affiliate marketing efforts and feel free to email us or comment below with any ideas or questions.
**NOTE: If paying for a monthly pin scheduler isn’t for you, then my friend, are going to want to take a look at this! Carly, founder of “Mommy on Purpose” and author of Pinteresting Strategies eBook, walks you through how she gets over 200k views a month though Pinterest and thousand of dollars in revenue, without using a Pin scheduler. Yes, you read that correctly. She teaches you her incredible successful manual pinning method in this book along with other great tips and strategies. Check it out for yourself, here.