Krista Fabregas is a staff writer at Fit Small Business and editor of the Ecommerce Section. Krista launched her first ecommerce site in 2001, and soon grew to operate two niche B2B and B2C sites, a 10K square foot warehouse, and staff of nine. Combined, her sites sold more than $1.5M annually for several years. Krista now shares her hands-on experience with others looking to expand into online sales. When not helping small business owners launch and grow efficient ecommerce operations, Krista enjoys writing fiction and nonfiction and riding horses and motorcycles in her hometown of Houston.
The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user. If you don't have enough content about a topic, you're not going to be taken very seriously as an authority on the topic and it's unlikely you can convince someone to make a purchase from you.
Your ultimate goal as an affiliate marketer should be to outsource all the work while you collect a paycheck each month. My website DogFoodInsider.com is 100% outsourced at this point. There is always someone willing to work for you. From writers on Constant-Content.com to programmers on Elance.com to odd jobs on Fiverr.com – the sources you can use for outsourcing is nearly limitless.
Ask for VIP (sometimes called “tiered”) commissions. Many affiliate programs have different commission levels. Usually the standard commission level is made public, but higher commissions are offered to higher performing affiliates. Sometimes you may be bumped up to “VIP affiliate” status by the advertiser, but most times you have to ask if there’s a higher tier and how you can get there.
BLACK FRIDAY & CYBER MONDAY We want a Black Friday & Cyber Monday section on the site for the 24th of November & Monday the 27th November. If you want to take part in the one day only sale, you’re more than welcome to. Code word will be APOBLACKFRIDAY And APOCYBERMONDAY Entities close the 14th November we will NOT accept late entries. Please drop your URL below and deets if your offer. This is free all we ask in return is for you to share on your socials! 😘😘😘 . . . #blackfriday #afterpay #afterpayit #supportingsmallisthenewblack #cybermonday
Finally, when promoting an affiliate product on Amazon to your audience, offer to help them with the product. Be a source of support. If people have questions or people want to know more about the thing you’re promoting, make their decision easier and offer them that support! But, you might think, am I going to have people beating down my door asking for help with the product? I’m too busy for that! Here’s the thing. Very few people will actually take you up on that offer. But a lot more people will see your offer of assistance and appreciate it. They’ll see you as an authority figure, and someone they can trust to help them out if they need it, someone who stands behind the products they promote, even if those products aren’t your own.
But more than just that, 75 percent of shoppers shop on Amazon most of the time. And Amazon has awesome conversion rates—the rate at which a customer who visits the site actually purchases something. If you’re talking about Prime customers, as many as 74 percent of them convert. That’s compared to an average of less than 10 percent for most retail sites!
Ohhh making that first affiliate sale might be the greatest feeling ever, even if it’s 18 cents. Here’s the sad thing though: most networks will have a minimum payout threshold that’s typically $50 or $100, so it may be a LONG time before you see the money. I used to be an affiliate for BlueHost, and after my first sale, I was stoked to see $65 in my affiliate report!! Legitimately, I felt like a millionaire. Unfortunately, BlueHost has a minimum payout of $100, so that money went untouched until I made another sale, but even then…
The easiest and most common way to start building an audience for a website is via social media. Depending on your niche and industry, you can choose from Facebook, Twitter, Instagram, Pinterest and several other niche and location-specific networks. Building up an engaged and interested following on social media is a great opportunity to build relationships and once you have their trust, promote your products and services to them.
A landing page is often used to collect email addresses and sell products, but you could create a landing page containing numerous links to direct your IG traffic. Alternatively, you can use IG-centric services that provide templates to feature various links, for example, LinkTree, Lnk.Bio, and SHORBY. Their goals are to solve the one-link IG dilemma. LinkTree states, “You only get one chance to link in Instagram. Make it do more.” Lnk.Bio reads, “Multiple links for your Instagram bio, the new way to improve your Instagram experience.” These tools are easy to set up. You connect your IG account, pick a template, add links, and you’re ready.
The description you send should include, for example, identification of the websites on which your banner ads are posted, advertising services you are using, screenshots of your Site’s analytics tools that show your Site traffic and its sources, the keywords you are using to drive referrals, any plugins or browser add-ons you use, live links to your Sites, a sequence of links that allows us to duplicate the clicks the majority of your customers make to get to the Amazon Site via your special links, and any other information that would be relevant to confirming the your compliance with the Operating Agreement, which can be found here: https://affiliate-program.amazon.com/gp/associates/agreement.
The fact is that most of the bigger companies that offer products and services for affiliates to promote use larger affiliate networks to position their offers. Some of the bigger affiliate networks include ClickBank, CommissionJunction, Rakuten's LinkShare, Impact Radius and countless others. Sometimes, like with the case of Fiverr for example, they run their own affiliate networks so you would apply directly to the company.
While your site is still new, it's a good idea to start capitalizing on someone else's audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well.
Keep in mind that it’s important to promote affiliate product links authentically. Refrain from being salesy and remember that your primary job is to help readers or customers find products that are useful, inspirational, and beautiful. Focus on sharing products that make your audience members’ lives easier, and you’ll naturally increase clicks and sales.