If you focus on a niche that has a highly engaged following it is more likely to be successful. @afterpay obsession is one of those affiliates. It is for people who want to shop at stores that offer Afterpay. If a brand has any great promotions, they will let their users know so they can grab the bargain and pay in installments. They have a very active Facebook page but they use their Instagram page to highlight products, but also to encourage brands to work with them.
Like them or hate them, hashtags make a difference. They improve the discoverability of posts and drive likes and comments. The key point here is relevance. Use the hashtags that correspond to your niche. Carry out research and pay attention to the tags your competitors use in their posts. Incorporate some branded hashtags to raise awareness, like the name of the promoted product or any other related tag. Let your creativity flow. Instagram allows to use up to 30 hashtags per post, but be careful not to go overboard. The optimal number of hashtags for maximum engagement is 11.
I am so delighted to have my friend Tasha from Designer Trapped in a Lawyer’s Body here today to talk a little bit about blogging strategy– and more specifically, monetizing your blog! Tasha is my go-to source any time I have questions about using affiliate sales as an income stream for my site, and I know you will find the information she has to share incredibly helpful as well. I’ll let her take it from here!
Before we can get into affiliate links, first we need to talk about the affiliate program. An affiliate program is hosted by a company that wants to use marketers who are not employed by the company to promote their product or service. These marketers, and their social media accounts, are often related to the product or niche in some way. For example, a health blogger might sign up for an affiliate program promoting vitamins.
Ask for VIP (sometimes called “tiered”) commissions. Many affiliate programs have different commission levels. Usually the standard commission level is made public, but higher commissions are offered to higher performing affiliates. Sometimes you may be bumped up to “VIP affiliate” status by the advertiser, but most times you have to ask if there’s a higher tier and how you can get there.
When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won't allow email marketing.
Know when to wait. Some affiliate programs require a certain level of traffic, subscribers, etc. If that’s the case, I say it’s better to wait to apply for that program instead of applying and hoping for the best. You risk being labelled the person who can’t follow guidelines and you might also risk not be allowed into the program when you do meet the qualifications.
I built several small sites that only sell ‘small’ items for sale on Amazon. Typically $4/$5 an item, and items that are usually bought in bulk. Painting supplies, for instance. I then take out a small Facebook ad at the start of the month promoting that site. Usually 2 or 3 orders of multiple products is enough to send my commision percentage up, then it’ll stay that way until the end of the month. Hope that helps someone. 🙂
First I want to just say well done with what you have accomplished. You have done an amazing job. I’m not really one to post a comment on blogs as I’m sure everyone says. But the thing that struck me the most about you is I can tell your a great individual. You love cats, as my wife and I do. We also have rescue cats. You are a very generous and honest person and that is most likely why you also have done well. Very authentic and honest. I’m in the process of building an affiliate amazon site. So I can relate to the content side of things. I’m already a customer of siteground but If I wasn’t I’d happily sign up through you. I have bookmarked your site as I’d like to come back and read a little more and keep an eye on your progress. Thanks for taking the time to write this post. It’s one of the best blog posts I’ve read. Take care Tom
Once you get your basic website set up, your affiliates all arranged, and you start producing content that other people might want to see, it’s time to learn how to market yourself so that people will start visiting your site and finding out what you have to offer. If it’s good, word of mouth will bring others to see your website, and that (along with more marketing and SEO) will slowly but surely grow your audience. But to learn more about that, you should read some of the other articles on this site.
When you are posting a photo make sure you use relevant tags. Including hashtags means more engagement and likes. To find the best tags for your content you need to research your audience to find out what hashtags they are using on their posts. Posting the most popular tags won’t necessarily help you in the long run. For example, a travel blogger should have travel related tags. If they were to include a hashtag about vitamins it wouldn’t necessarily fit with their content. If you include a hashtag that doesn’t fit with your niche, people will be less likely to engage with you.
But more than just that, 75 percent of shoppers shop on Amazon most of the time. And Amazon has awesome conversion rates—the rate at which a customer who visits the site actually purchases something. If you’re talking about Prime customers, as many as 74 percent of them convert. That’s compared to an average of less than 10 percent for most retail sites!
Travel blogger @Anna Everywhere has an Instagram full of stunning photo shoots in amazing locations around the world. She is incredibly stylish, and many people send her messages asking where she buys her clothes, so to help with that - even though this is not the focus point of the picture, she will include a link to the product below the image. The image below is from Waikiki, and she mentions her bikini after everything she has to say about the location. She also doesn’t link to products in every single post that she does.
Today on the show, I’m talking with Michelle from Making Sense of Cents. Michelle and her husband sold their house in July of 2015 and now travel full-time in their RV. Some of their more recent adventures include a 2-week sailing trip to explore the possibility of sailing full-time in the future. Michelle is a blogger who shares income reports on her blog. If you take a look at her latest Income report, you will see that she earned over $100,000 on her blog in the month of August alone, while working less than 10 hours per week. That’s how she can afford to travel full-time.