I think there are a couple main reasons why the research aspect is so overlooked in affiliate marketing. The first reason is, people are just lazy. Most new affiliate marketers are only thinking about making money in the shortest period of time, so they simply choose a niche and build a site in their first day. Then, months go by with little to no website traffic and they proclaim that affiliate marketing no longer works. Considering affiliate marketing is a multi-billion dollar per year industry driving about 20% of all online sales, that of course isn’t true. Most people just don’t do the research necessary to truly find a profitable niche that is in demand without too much competition.
Paid advertising is NOT something I recommend for those who are just getting started. With that said, it’s good to have a basic understanding of what is known as PPC or Pay-Per-Click website traffic. In short, you can use services like Google Adwords or Facebook Ads to drive traffic to your site. You pay per website visitor, but you can make a lot of money doing this. Say it costs you $1 to send a visitor to your site, but each visitor on average earns you $2 in affiliate commissions. You, my friend, have a money machine on your hands.
Blogging is probably the most common way affiliates make money with the Amazon Associates program. Some bloggers have a general topic site, and use a variety of affiliate programs and other monetization options. Other bloggers have a niche site, zeroing in on select products that the site covers. Either way, making money with Amazon Associates on a blog can be done by:
The best way to find suitable brands to promote is by simply using a search engine using: '[Brand] + Affiliate Program'. Some companies run in-house affiliate programs however, this is a very specialist area. Therefore, most companies opt to employ an 'affiliate network' which has already built a large base of affiliates and gained years of experience in running successful programs for clients.
This next one is a short one, but it’s a big one. As you probably know (and have experienced!), the holiday season is a huge shopping period—which means it’s also potentially a great time for affiliate sales. The lead-up to the holiday shopping period is an important time to promote your affiliate links, so you might want to think about doubling down on your promotional efforts in the fall.
I could have promoted WP Engine (hosting company) for $200/sale with no tier program to climb – sounds pretty good right? But when I checked ShareASale I saw their reversal rates were 24%! Just to give you an idea SiteGround’s reversals are less than 10%. WP Engine starts at $29/month while SiteGround’s is $3.95/month, plus SiteGround has a better reputation. I had to climb a tier program to get SiteGround’s $150/sale, but long-term my research paid off.
In the past, we removed affiliate links from Pinterest because spammers were abusing them. Now that our spam detection system is so much stronger, we’re ready to allow affiliate links again. To make way for these changes, we’re making minor updates to our acceptable use policy. We’ll start rolling out all affiliate networks today and over the coming weeks.
CharlesNgo.com – Charles Ngo, a well-known and respected Internet marketer, shares affiliate marketing strategies that help people work smarter, not harder. His blog posts cover how to launch an affiliate marketing campaign, why offers aren’t converting, how to get things done in a distracted world and much more. He suggests the best books to read on the subject and provides his own advanced training called the AFFcelerator Program.
You could also set up a partial flat payment along with your commission payment. Many influencers don’t understand the true power of affiliate marketing and they need someone to guide them. If you can paint a picture on how they can earn so much more money on consistent referrals as opposed to one-time placements you might be able to get a discount on their flat fee.
To learn Affiliate Marketing, the first thing that you should know is the difference between an Affiliate Marketing Merchant and an Affiliate Marketer. The product creator or seller in Affiliate Marketing is known as Affiliate Marketing Merchant, while on the other hand Affiliate Marketer helps in marketing those products by using different platforms.
That’s a great tip Sean, thanks! I was thinking about what you said in your post about some companies not putting that they have affiliate links and you having to do some digging and there are couple of companies/authors who made products I love and keep using, but I’m not sure how to go ahead and ask about the affiliate link. I read the post you linked below about asking for guest blogging, which I thought was a must-read, and so, if you think of doing a follow-up on this one, would love to read some of your tips and do’s and don’t about this. Thanks again, Sean, you’re doing some very inspiring work here!
This is a very common way to promote offers. For example, you will often see a blog post with links to certain products or services. If the reader clicks through and makes a purchase, the blog owner will make a commission. These in-text links blend in with other content on your site and are a great way of promoting an offer within your content, without being over-the-top salesy with banners.
Individual sellers and companies offering products or services have to deal with their consumers and ensure they are satisfied with what they have purchased. Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction. The entire job of the affiliate marketer is to link the seller with the consumer. The seller deals with any consumer complaints after you receive your commission from the sale.
Coupon codes have always been an effective way to get people to buy something. Influencers like @cassieandrewsstyle has a product photograph, and in the blurb she includes a coupon. If it is an exclusive coupon code, then it has more draw because the discount is better than a normal coupon code. Not all coupon codes require a click to be tracked by an affiliate network, which is great news for these affiliates who want to promote an exclusive code but don’t want to include a link.
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005. MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.
Part of the reason I recommend diversifying is because, as we talked about earlier, Amazon commission rates tend to be lower than they are from other affiliate income sources. I’ve seen this in my own affiliate marketing, where my commission rates and overall income from Amazon are not as high as they are for many of the products and services I promote on other platforms and from other companies.
Tip#2 is to go sign up for elink,io right now. It’s a free tool that lets you post multiple links on your instagram bio which is super helpful to increase profits for us affiliate marketers. You can share links to multiple different landing pages and offers which is great for split testing, while you simultaneously share links to your other social media, and even your website. So now you don’t have to choose between a link to your landing or a link to your youtube channel, you can have both…. And no i’m not sponsored by them.
There are countless mediums that you can deliver valuable content to your audience. You can use your blog. If you don't have a blog (which is a big mistake by the way), you can use social media, content marketing, video tutorials, infographics and so on and so forth. But your primary channel to deliver long-form value is going to be your blog. Start building a blog early and stay consistent with it.
Kate Ahl is the owner of Simple Pin Media. She helps bloggers and business owners manage their Pinterest page while teaching bloggers and online entrepreneurs how to use Pinterest to market their business. Her philosophy is simple, actionable and uses data based decisions to create the best Pinterest marketing strategy. She runs Simple Pin Media out of a She Shed in her garden, loves good cheese, great friends, and sparkly drinks.