What this all boils down to is, you get to essentially look over the shoulders of highly successful affiliate marketers and just copy what they do. This is all part of their free affiliate marketer training package that you get with your free account. It… is… GOLD. Better yet? They keep it updated. The affiliate marketing industry changes fast, so you won’t get outdated information with them as they keep updating the training videos as needed.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
There are a few things I could do to promote my website in the hopes of attracting more website visitors. For example, as I was adding content, I’d make sure I was doing at least a little basic search engine optimization (SEO). That’s a fancy way of saying I’d show search engines that my website was full of relevant information, so that they’d display it in the search results when people enter certain weight loss topics. There’s a whole section of free lessons at Affilorama about this topic.
A great read. This book offers you a blueprint of the steps needed to begin an affiliate marketing campaign. Everything you need to know is presented in a simple, step-by-step manner it really lends it self very well to beginners looking to make a living from this business. The quiz section was helpful (even though I struggled initially to get it all in). I also loved the traffic optimization booklet that really goes in more depth explaining how to drive quality traffic to ones affiliate products. I can't recommend this enough!
Since your pin is going directly to a seller’s site and not your blog or review, make sure that the title and description of each pin is informative and straight to the point. You can use two to three sentences and always, always, always disclose. Remember that these titles and descriptions are what help Pinterest users find you when they do a search. The better your description is, the more sales you will get.
As another example, I’m planning on writing a blog post comparing the Blue Yeti USB Microphone to the Blue Snowball iCE Condensor Microphone. I have both and use them for client video calls, livestreams, and creating courses. However, the Blue Yeti is twice as expensive. I’m sure a lot of people wonder whether they investment is worth it (the answer is “yes,” by the way). I can help people make their decision and earn a bit of affiliate income in the process.
Setting up a free Cloudflare account is a must for any website. It’ll add a performance boost and security with almost zero effort. One tweak I recommend in Cloudflare is turning your wp-content/uploads directory into a fully cached directory using page rules. This means Cloudflare will serve all images from cache acting as a free CDN plus it's very simple to set up. Once you have the budget you can spring for the $20/m Cloudflare account which will automatically compress your images on the fly.
You can use social media to share your blog content with affiliate links, or you can directly share your affiliate links. Note, that you should give an indication that the link is an affiliate link when you post to be transparent and not annoy your followers. People don't want to be sold to all the time, so posting affiliate links should be interspersed with non-affiliate and non-sales posts.
Hi Tasha and Abby, very intersting post . Tasha, I’ve noticed that you’re using Amazon links too. Doesn’t Amazon only allow affiliate links on your own website? No social networks, no emails, no ebooks, no nothing else… I’m not a native English speaker, so maybe I misunderstood the terms (they are complicated as hell for me). But good to know that with a less strict company it’s possible to use affiliate links on Pinterest too. Thank you for the info!
Great post , I do read a lot of the Nichehacks articles and this one is so true. At the moment I am in a niche I'm passionate about and yes although I am primarily using Amazon to monetize my site, I will be branching out to use other methods very soon. It frightens me to think the plug can be pulled at any time! I intent to use other affiliate programs as well as Amazon, maybe Google Adsense, I'm not sure yet, some digital products and also to build an email list.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
Most businesses require startup fees as well as a cash flow to finance the products being sold. However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. There are no affiliate program fees to worry about and no need to create a product. Beginning this line of work is relatively straightforward.
You can start figuring out your target audience by focusing on reading the reviews in your niche. You can also spend some time on forums and read the comment section on blogs that cover your niche topics. If you notice some unanswered questions emerging over and over again, write them down. Your audience needs them answered, and you can do it for them. Or you can do an online search for best niche blogs and see how they are structured.
I’ve been pretty intentional about what types of products that I share with my audience, but one thing that I struggled with is that I didn’t want to come off as “salesy.” Because of this I included less affiliate links in posts or avoided different types of posts that I thought would be too pushy. However, it turns out using my affiliate links made it more convenient for my audience. Plus, the tutorial posts and roundup posts that do so well in affiliate marketing still can be super helpful and add value for your readers.
That’s because the affiliate program works by setting a browser cookie when someone clicks on an affiliate link and tracks any purchases made at the destination before the cookie expires. After that, the affiliate program pays out a small commission. Thus, it’s possible to make a little money or even make a living off of affiliate marketing, but only if you can convince people to click on your links and buy your affiliate partner’s products.
Merch by Amazon – If you use Merch by Amazon then you don’t need to set up your own online store – all products are simply displayed on Amazon’s website. Simply upload your artwork to your Amazon Merch account, and add the product information and price. Amazon will then create a product page for your work, and when you receive orders they will print and ship. (Merch by Amazon only prints onto T-shirts and is only available in the US).
Once your platform is live, you need a product to promote. However, you should avoid the temptation to do this early on. Get that emotional investment going before you attempt to do this. If you begin too early, you run the risk of losing a large portion of your audience. Take the time to first create insatiable content and deliver enormous amounts of value before you attempt to sell your audience anything.
To succeed in affiliate marketing, a publisher needs to deploy thousands of links in multiple places to increase the number of clicks and conversions. On IG, the only place to put a hyperlink is in one’s bio. Links anywhere else are not clickable, for example, links in posts. Many affiliates include links in the hopes that people will copy and paste them into their browsers, but that’s a terrible strategy. So, what is an affiliate marketer to do?
Thank you for the insight, it did set straight some of the things that seem to be left out in the sales pitches from those selling their affiliate programs. I’ve been looking for a couple of weeks now, and while some of it is starting to sink in, one of the key factors appears to be the creation of an informative blog. It seems there are other ways to operate as an Affiliate Marketer that don’t require a blog or a website, but, it appears that content and traffic to it, are the preferred methods.
Of course you want affiliates with high commissions, but they should also have a solid reputation with high conversions and low reversal rates (you get $0 if people cancel after signing up). If they’re part of an affiliate marketplace like ShareASale or ClickBank you can see some numbers there. Companies likes Amazon/SiteGround are safe bets, otherwise do your research (or track your affiliate links so you can monitor their performance). Avoid affiliates offering huge commissions since this probably means they’re struggling to acquire/retain customers naturally. This will hurt your numbers (specifically your conversions/reversal rates).
The takeaway from Step Two is this: Step Two is an ongoing process. As you learn how to start affiliate marketing, you’ll spend a good portion of your time searching for target partners, signing up for programs and learning how it all works. As you become established, you’ll continue this process to curate new products and services to promote and connect to your content.
hey sean, am a newbie who is so ethusistic about online marketing. great post , i must commend , it came in handy. through your post i clearly understand that an affiliate mustr have a website and a blog as a platform for promoting the good and services. here the thing with me , i dont have either of them and am asking ….. is it advisable for me to delve in affilate marketing peradventure i get a blog running now …?
Paid advertising is NOT something I recommend for those who are just getting started. With that said, it’s good to have a basic understanding of what is known as PPC or Pay-Per-Click website traffic. In short, you can use services like Google Adwords or Facebook Ads to drive traffic to your site. You pay per website visitor, but you can make a lot of money doing this. Say it costs you $1 to send a visitor to your site, but each visitor on average earns you $2 in affiliate commissions. You, my friend, have a money machine on your hands.
That’s how you make money on Pinterest with affiliate links. Uploading the pin is simple. However, getting clicks can be a challenge in the beginning. I was struggling with that until I took a course called Pin To Profits – Affiliate Marketing. It goes over design tricks you can use on Canva or PicMonkey to entice people to click on your pins. You can learn more about the course in my interview with the creator, McKinzie Bean.
Formaro also publishes other types of content that appeal to the shopping side of her how-to audience. “You can also do product reviews or write gift guides on creative content websites, and these can be very effective — even more so than just linking to supplies within a how-to post,” says Formaro. “Keep in mind that people are most likely not in the shopping mindset when they arrive at your blog to get a recipe or how-to instructions. But, if they come to a gift guide or product review, the mindset is definitely shopping-oriented.”
Affiliate Disclaimer – if you sign up for SiteGround using my affiliate link I will donate a good chunk at no expense to you. This year I donated $3,000 to feed the homeless in Denver. In 2017, I donated $3,000 to American Red Cross at Hurricane Harvey. Your support helps and I genuinely appreciate it. I try to make my reviews unbiased and backed by evidence in the form of Facebook polls, tweets, and real conversations. If you don’t want to use it, here’s a non-affiliate link to SiteGround. Either way I truly believe they’re the best host and that your site will run faster/smoother… do your research on Google and Facebook groups and you’ll find most people say the same.
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.
** There are other programs affiliate programs that you can apply to for Pinterest depending on what you are wanting to promote. Some of these (like Target) offer products in a variety of categories, but you will just need to look through ShareASale and other programs and read through their TOS and apply. These are just ones that I use and were fairly easy to join and promote.
Even if you already have a good grasp of the affiliate marketing business model, I highly recommend you check out this primer section in your free account. Check out the article, but more importantly, make sure you watch ever video at the bottom of that page. Those videos are filled with a wealth of information from very, very successful affiliate marketers.
If you have built up an email list, you could also promote your affiliate offers via email promotions. Just make sure you build up a relationship with your audience first instead of going for the hard sell straightaway. The emails you send out must contain your affiliate links to products so when your audience click through. the sale is attributed to you.
Shopping on Instagram has been around for about a year, but has been reserved only for select businesses based in the US. However, in March 2018, Instagram rolled out Shopping on Instagram across the globe. This feature is now available for 45+ countries and counting. It is also accessible to any business or influencer who has an Instagram Business account (although you will first need to get your account approved for shopping).
I hated Math way back in primary school until college. But I did't realize that it is the most important subject I should learn because I'll be using it for the rest of my life. I read this book just in time that I was thinking of what to do with my life. I don't wanna work because I don't want to have a boss. I want to be "The" Boss. I should say this book really helped me a lot in gaining confidence that I can do business on my own. If it won't succeed, at least it's worth the shot.
Affiliate Marketing Blog – This is the source for affiliate marketing news and opinions from Shawn Collins, a co-founder of Affiliate Summit, the premiere affiliate marketing conference. During his approximately 20 years as an online marketer, Collins has garnered a wealth of valuable industry knowledge that he shares on his blog. Collins also offers a podcast, “This if Affiliate Marketing,” where he interviews guests so listeners can learn about the people of affiliate marketing.
Banners – after testing them out I decided to take down my banner ads since they looked salesy and weren’t working like my affiliate links did. They’re easy to throw up, but distracting and probably won’t get great results. If you try them, be sure to show specific sidebar banners based on the type of content people are reading on your blog (for posts that fall under my SEO category I would show a banner related to SEO, and for posts under my website speed category I would show a different banner). You can do this using a plugin like Widget Logic.
Recipes: If you use any type of social media, you know that recipes are a great way to create shareable content. If you can find some way to relate your topic to food and include a recipes section, you’ll have a place to add unlimited content. Plus, you can extend your product promotions into related cooking tools. Need a source for blog-worthy recipes? Check out the freelancers at Fiverr.
However, as I stated before, the single best source of highly targeted website traffic is from search engines. For that reason, you will wan to pay particular attention to these training videos covering SEO (search engine optimization). That’s where you’ll learn all about how to rank your website at the top of certain search phrases deliberately. You get to pick and choose what you rank for if you follow those steps.
Formaro tells budding bloggers that “it can take a while to build up enough traffic to get people clicking your links, and then they still have to buy once they land on Amazon. But don’t get discouraged,” advises Formaro. “Keep creating and sharing content, and insert Amazon affiliate links for relevant and helpful products into your posts, and the sales will follow.”
Know when (and when not) to use Viglinks and Skimlinks. If you applied to an affiliate program but were denied, you might be able to still be an affiliate for that advertiser through a secondary affiliate program like VigLink or Skimlinks. Basically, they themselves are affiliates and will split their affiliate commission with you if you put their affiliate link in your content for an advertiser. Obviously, the commission rate is lower for you in this case, so if you ever are accepted into the advertiser’s affiliate program directly, immediately switch from using VigLink / Skimlinks affiliate links to your own.
As we stated at the beginning of this guide, a website is a key part of most successful affiliate marketing businesses. Your website is the one affiliate marketing channel that gives you complete control of your message and brand. Most affiliate marketers use their website as the home base for their affiliate business. Then, other marketing channels, such as social media, email, YouTube videos and podcasts are essentially extensions of what is housed on your website.
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
Hi, I'm McKinzie! I'm a mommy of two, married to my sweetheart and a finance junkie. I love teaching other moms how to save money, make money and take control of their financial situation. In college, I double majored in Financial Planning and Psychology because I love all things money and people. You may have seen me in publications like Forbes, The Penny Hoarder, Tailwind & more.