I think there are a couple main reasons why the research aspect is so overlooked in affiliate marketing. The first reason is, people are just lazy. Most new affiliate marketers are only thinking about making money in the shortest period of time, so they simply choose a niche and build a site in their first day. Then, months go by with little to no website traffic and they proclaim that affiliate marketing no longer works. Considering affiliate marketing is a multi-billion dollar per year industry driving about 20% of all online sales, that of course isn’t true. Most people just don’t do the research necessary to truly find a profitable niche that is in demand without too much competition.
I just LOVE your writing style, Christina! I recently purchased the Making Sense of Affiliate Marketing course, but have yet to really dig in. I had NO idea all of those crazy complications with Amazon! I’ve already been rejected once 😛 But luckily, though my ego was bruised, I pressed on and am now on round 2 (with no success so far..lol) Hopefully with this post and the course I will make something in the next 90 days!
"A good book for those who know they want to make money online and have identified affiliate marketing as a way to go about it. The author teaches you the traditional way of doing it i.e. building websites and writing about the products/services you want to promote. The author also talks about the modern way of going about it that don't require you to build websites.These include building sales funnels or leveraging other people's funnels or building a Facebook or YouTube following and using those channels to promote stuff" - Timothy
Even if you already have a good grasp of the affiliate marketing business model, I highly recommend you check out this primer section in your free account. Check out the article, but more importantly, make sure you watch ever video at the bottom of that page. Those videos are filled with a wealth of information from very, very successful affiliate marketers.
Can you spot influencers? Do some Google searches for terms or keywords related to your topic. Do many blogs or informational content appear in the search results? Do these blogs seem to have authority? Are the readers engaged and commenting on posts or does there seem to be a strong social following? Strong engagement or following tells you there is an audience for the topic. Note the blogs and social influencers within your topic, and jot down what you like about them or feel is missing from their content. This research will come in handy later as you plan your content.
All of the above info is for those of you who want to learn affiliate marketing for free. As you can see, there is a lot of free help for you if you plan on doing all of this yourself. However, I also know that some of you do have some funding available and you want to create a bit of a shortcut to success. The only way to do that is to outsource right now.
The last tool we’re going to mention is Genius Link. This is a wonderful tool for Amazon affiliates. Amazon ships to countries all around the world, but there’s no way for you to add separate affiliate links for each individual country your reader may be ordering from without spamming your post with promotional links. Genius Link solves this issue by redirecting your reader to their regional Amazon site when they click your affiliate link.
Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
The second place where honesty is crucial is in how you represent your affiliate links themselves. I always recommend being honest with the fact that you can earn a commission when people use your affiliate links to purchase a product. In fact, the FTC requires that you disclose when you’re using affiliate links, but beyond even that, it’s just good practice to let people know that you’ll make money when they purchase via a link on your site.
Outsourcing is so crucially important because that is how you will take your affiliate marketing business from just a small business that makes you a few extra bucks per month to a 5 or 6 figure monster that earns you a passive income. While one site is being outsourced and making you money, you can build a second one. While those two are outsourced and making you money, you can build a third one, and so on. So many new affiliate marketers take their first commission checks and just spend in on themselves. If they re-invested that into outsourcing instead, the returns would be much bigger. My business didn’t truly start taking off until I learned about the power of outsourcing.
Same here, this post kind of fell from the sky at such a great time. Been building a great community of readers over the years but reached a point where I’m losing money maintaining the site and newsletter. As you said, the ads don’t bring much -ironically I use Adblocks too but affiliate marketing always seemed like a weird and opaque subject. I’ve read many of Chris Guillebeau’s books in the last few months (this is how I discovered your site actually!) and I didn’t realize he had affiliate links for instance. Your post opened up a new window of possibility for me. Still need to process everything and do the work behind but a big thank you to you Sean!
However, affiliate marketing isn’t just about marketing your partners’ goods, or at the very least it can be about much more than that. Affiliate marketing is also an opportunity to create your own website or some other form of content and get paid to do so, because you’ll be running ads and providing other links to things your audience will genuinely want to buy, at least if you combine your affiliates and your interests correctly.
Great advice here. The typical idea of writing reviews of bicycle pedals and expecting someone to follow your link in order to buy a pair is dead. Now if you are actually a cyclists, and you know something about all the different types of pedals, and why different types solve different cycling problems, then hey, welcome to the world of providing useful content.
Ohhh making that first affiliate sale might be the greatest feeling ever, even if it’s 18 cents. Here’s the sad thing though: most networks will have a minimum payout threshold that’s typically $50 or $100, so it may be a LONG time before you see the money. I used to be an affiliate for BlueHost, and after my first sale, I was stoked to see $65 in my affiliate report!! Legitimately, I felt like a millionaire. Unfortunately, BlueHost has a minimum payout of $100, so that money went untouched until I made another sale, but even then…
In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors. Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.:149–150
Second, it’s a good idea to create a few new personal boards that are used solely for the purpose of pinning products that are for sale (using your affiliate links of course). For example, I have created a personal board called “Gorgeous Throw Pillows and Bedding.” The description for the board is “This board is full of gorgeous throw pillows, accent pillows, decorative pillows, duvet covers, sheets and bedding. Changing your throw pillows and bedding is such an easy way to refresh any room on a budget!” I pin beautiful products to it and edit the urls of the pin to my affiliate links, using the process described above.
Kate Ahl is the owner of Simple Pin Media. She helps bloggers and business owners manage their Pinterest page while teaching bloggers and online entrepreneurs how to use Pinterest to market their business. Her philosophy is simple, actionable and uses data based decisions to create the best Pinterest marketing strategy. She runs Simple Pin Media out of a She Shed in her garden, loves good cheese, great friends, and sparkly drinks.