If you’re scratching your head wondering what affiliate marketing is, no worries! I, too, had never heard of affiliate marketing until about 9 months ago. Now, it’s one of my main sources of income. In a nutshell, affiliate marketing is when you promote the products of other companies to earn a commission on sales. Let’s say you love MAC Cosmetics and run a makeup blog. You can sign up for MAC’s affiliate program and get a unique link you’ll use to promote your favorite foundations, brushes, lipsticks, and so on. If someone purchases some lipsticks through your link, you earn a percentage of the sale. Affiliate commissions typically range between 3%-40%.
The affiliate companies you’ll be signing up with have powerful website creation tools that can get you up and running in no time, although a big part of the reason it can set up so fast is because it’s based heavily on some basic templates. As such, while you can move things around and change the icons and images to emphasize your chosen interest, you may still feel like the website has a certain generic quality to it. That may not bother you at all, but it’s something you’re free to change if you know html code. Learning how to start affiliate marketing also means learning how to build a website.
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.
When a reader clicks the link and completes a purchase, you’re paid a commission, which is a portion of what they paid. This is paid by the company at no additional cost to your reader. Some companies may also offer to pay you a commission when a reader simply clicks your link regardless of whether or not they actually completed a purchase, but this is rare.
We’ve compiled a review list of some of the most useful, informative and resourceful courses and training on the subject available. Enrolling yourself for one or more in 2018 could help you add skills and knowledge to your CV and grow in your career. Most importantly, it will make you future ready. (The list has been updated to as per changing trends)
You’ve probably heard about using Pinterest to drive massive traffic to your blog. But did you know you can actually make money directly on Pinterest? Absolutely! Through this post, you’ll learn how to succeed at affiliate marketing on Pinterest without a blog. Our expert is McKinzie Bean, a mom blogger and Pinterest strategist. Since starting her blog, Moms Make Cents, in 2015, McKinzie has gone from making $0 to between $5k-$10k a month from Pinterest! For two years, McKinzie has managed the Pinterest accounts of other businesses. I reached out to McKinzie so she could share her best tips to make money on Pinterest using affiliate links. In the end, you’ll get a preview of McKinzie’s Pinterest affiliate marketing course, Pin to Profits – Affiliate Marketing.
Make sure your bio includes some good information about you or your company - you have 150 characters to show off what you’re about. Make sure you include your website link, and a way of contacting you as well - this is important for influencers, and also brands. At the moment it isn’t possible to search bios for keywords and hashtags, so don’t worry about using those in your bio.
The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough.
If I were a member of a group board called “Beautiful Home Decor” that was created for bloggers to share their blog posts, I would feel free to pin an image from a post of mine called “10 Beautiful Couches that Won’t Break the Bank.” Of course, that blog post would contain affiliate links. But, I would never pin an image of a couch with my affiliate to a group board called “Beautiful Home Decor” that I am a member of, since that is not the purpose of the board.
The moment you step into the world of affiliate marketing, the key skill needed to make you succeed is expertise in digital marketing. While it may take some time for you to figure out whether email marketing works for you, or is it SEO, it is a good idea to begin by knowing all fields of digital marketing and then deep diving into one particular subject. You will learn about topics including Facebook Marketing, Twitter Advertising, Quora Marketing, Google Adwords, Google Analytics and even EMail Marketing, SEO Fundamentals as well as WordPress.
Second, it’s a good idea to create a few new personal boards that are used solely for the purpose of pinning products that are for sale (using your affiliate links of course). For example, I have created a personal board called “Gorgeous Throw Pillows and Bedding.” The description for the board is “This board is full of gorgeous throw pillows, accent pillows, decorative pillows, duvet covers, sheets and bedding. Changing your throw pillows and bedding is such an easy way to refresh any room on a budget!” I pin beautiful products to it and edit the urls of the pin to my affiliate links, using the process described above.
Review : I found the course comprehensive and I learned a lot. I wish I found this course when I still owned my Brick and Mortar store, it would have made a big difference in increasing my traffic. I had people coming into my store years after I was open telling me they had no idea my store existed. I used social media but now I see I wasn’t utilizing the platforms to their true potential and that they were not fully optimized at all. I look forward to using what I learned in this course on my next adventure. Makes me excited to get going. Thanks Diego. – Shawn Vesper
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