It’s no secret that Amazon is a pioneer in ebooks and expanding opportunities for indie authors. But Amazon also led the way in online affiliate marketing. In 1996, Amazon was a small online book retailer run from Jeff Bezos’ garage. With a limited marketing budget, Amazon decided to tap into readers’ love of books to help spread the word. Instead of having an initial outlay of money to buy advertising, Amazon paid people a commission when they referred buying customers to Amazon. This commission was paid after the customer bought, eliminating upfront marketing costs.
In most cases, organizations that employ an affiliate strategy tend to be in the e-commerce space. That’s because it is fairly simple for e-commerce brands to track purchases based on a single tracking link. Other types of business, like B2B software or services, tend to be ill suited for affiliate programs because of long and complex sales cycles.
This is one of the best ways for influencers to get their traffic to convert to sales. If your Instagram is full of beautiful lifestyle images, that people are curious about, then by letting them know they can shop these items is key. @sheshopped has done this on her Instagram and the page on her website has all of her shoppable Instagram photos, and when you click on one, you are given some information on it, and you can click through to the store.
The easiest and most common way to start building an audience for a website is via social media. Depending on your niche and industry, you can choose from Facebook, Twitter, Instagram, Pinterest and several other niche and location-specific networks. Building up an engaged and interested following on social media is a great opportunity to build relationships and once you have their trust, promote your products and services to them.
Most affiliate networks these days offer an option to set a specific coupon code as “forced exclusive” to a specific affiliate publisher. This means that any time that coupon code is used, even if no affiliate link was clicked previously, the specific affiliate which the code is tied to always gets commission for sales where customers use that code. This is especially helpful if customers happen to visit a coupon site or a different bottom funnel affiliate before making their purchase when the Instagram influencer was the true referrer for the sale and deserves the proper credit.
Like any social media platform, increasing followers, views, engagement, and CTRs are a function of user activity. Posting at least once daily should be your goal. Using hashtags makes your content more discoverable. You should add ten to twenty hashtags to every post without appearing spammy. I have my hashtags ready to copy and paste in a memo on my phone. Check out your competition to understand what hashtags they use and discover the most popular hashtags with a tool like RiteTag. You might also like to read Hootsuite’s The Do’s and Don’ts of How to Use Hashtags and The Complete Instagram Hashtag Guide. Lastly, you might want to buy followers or use marketing automation and bots to attract people to your profile. For differing opinions on these topics, search for “buying IG followers, “IG bots,” and “IG automation.”
For overall site performance tracking, including the number of visits, the most popular pages and how visitors interact with your website, you need to use Google Analytics. There is a learning curve to Google Analytics, but it’s well worth the time investment. Even with a basic understanding of Google Analytics, you can learn a lot about how your visitors interact with your site and which pages attract more readers than others.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
This was early 2013 and Facebook had kicked into high-gear. So Henry tried his hand at Facebook ads. And it was a hit. He was able to reach the right people and pack the nightclub. Shortly after, he sold it for a big profit. But it was then that he realized how he could combine the power of advertising and affiliate marketing to really take things to the next level.
Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.
It is important for you to learn some basic HTML as well as basic concepts pertaining to running a website. It’s not really tedious to understand and within a short period, you will have a grasp of it. Relying on purchased software might backfire because it might not give you what you really need and when things go wrong you will end up spending more than you ought to. Take time to learn these things and you won’t regret it.
Regardless of the content you choose to pin or your motivations, successful pinners adhere to Pinterest CEO Ben Silberman’s guiding principle: make (and keep) the site “beautiful”. Simply put, the best pinners find the best of the web, regardless of subject matter, and there are some simple tactics from a presentation standpoint that you can use to help improve the performance of your pins.
I have a blog post on my website called How To Make Money On Pinterest With Affiliate Links. Very quickly it became one of my most popular posts and I found myself getting countless emails from readers that wanted to learn more. In the summer of 2017, I sent a poll to my audience about what course they would be interested in me creating next and the Pinterest affiliate marketing topic won by a landslide.
Hi Breno! Thanks for reading my post. How to create engaging content for influencers is a great idea for a post all on its own! It’s a tough line to walk because, of course, you want your post to translate to sales, but you also don’t want people to immediately shut off and scroll past you because they know your post is an ad. Thus, my short answer would be to work on including some sort of call to action within the photo. Make the photo engaging and encourage people to like and/or comment. Perhaps some sort of contest? Keep us posted on how it goes and what you decide to do. Cheers!
In addition, you should always know who you’re getting your information from. There are far too many “guru’s” out there who really have no idea what they are talking about. When you sign up for your free account, you’ll be learning directly from Mark Ling and Simon Slade who are both affiliate marketing MILLIONAIRES. They’ve also helped to hand select some other successful affiliate marketers for their training videos. About a year ago, I had my own free training videos right here on this site, but I realized after a while that I just can’t create the type of quality training that Mark Ling and his crew have already put together and continuously update.
These are just the key features, but the platform offers many more. Check them out and use all the features on your way to becoming an affiliate marketing pro. However, some say the amount of knowledge might be overwhelming for new Wealthy Affiliate users, therefore take one affiliate marketing training course at a time and ensure you learn it and put those tricks into practice before you move on to the next chapter.
“All types of posts have affiliate potential,” says Formaro. “On Amanda’s Cookin’, we match appropriate cookware and even ingredients in some cases to the recipes we create and post. On my Crafts by Amanda site, we match crafting products to our do-it-yourself kids’ crafts and home decor projects. These affiliate links add value to readers and are great ways to monetize recipes and how-to projects.”
Many Instagrammers use shortened link services such as Hootsuite (Ow.ly) and Bitly (Bit.ly). While shortened links are practical to use in posts and on other networks, I don’t recommend using one in your bio unless it’s consistent with everything else. Also, it helps if the link is customized or branded. For instance, an account for women’s shoes uses bit.ly/sixinchheels, which would be acceptable.
Banners – after testing them out I decided to take down my banner ads since they looked salesy and weren’t working like my affiliate links did. They’re easy to throw up, but distracting and probably won’t get great results. If you try them, be sure to show specific sidebar banners based on the type of content people are reading on your blog (for posts that fall under my SEO category I would show a banner related to SEO, and for posts under my website speed category I would show a different banner). You can do this using a plugin like Widget Logic.
Win-win-win. The advertiser wins because they only pay when a purchase is made (as opposed to the shotgun approach of paying to advertise to the masses and waiting for a small percentage to actually buy). The affiliate wins because they make money while providing helpful advice. The customer wins because they get a trusted recommendation for something they might not otherwise have known about.
Ask for VIP (sometimes called “tiered”) commissions. Many affiliate programs have different commission levels. Usually the standard commission level is made public, but higher commissions are offered to higher performing affiliates. Sometimes you may be bumped up to “VIP affiliate” status by the advertiser, but most times you have to ask if there’s a higher tier and how you can get there.
Mistake #5: Promoting a lot of affiliate products instead of just a few. Once you start affiliate marketing, you realize how easy it is to share affiliate links. Instead of becoming an affiliate for a lot of different products and sharing them liberally, I recommend concentrating on just a few and sharing them intentionally. It doesn’t seem as spammy, plus you can be sure the products you do promote are closely aligned with your brand and message. Deep is better than wide.
While any “regular” job requires you to be at work to make money, affiliate marketing offers you the ability to make money while you sleep. By investing an initial amount of time into a campaign, you will see continuous returns on that time as consumers purchase the product over the following days and weeks. You receive money for your work long after you’ve finished it. Even when you’re not in front of your computer, your marketing skills will be earning you a steady flow of income.
Well, in my personal experience, affiliate marketing makes up the largest chunk of my blog income. Since getting started back in October, I’ve made a few thousand dollars from affiliate marketing (including $1500 in the first 30 days!). The road to get there wasn’t easy though… affiliate marketing isn’t just about dropping links and hoping people will buy things. There is, in fact, a lot more strategic thinking involved, which brings us to the next major question:
This course will provide you with a detailed education about affiliate marketing. Especially since it’s created by master affiliate marketer, KC Tan, who reveals all his secrets in the 3-hour on-demand video. This training program was enrolled in by 19,444 students, who left some inviting testimonials. This course offers you a great opportunity to learn the Clickbank affiliate system.
Something to not overlook also is Pinterest, on almost all of my popular posts I spend the time to make a Pinterest specific image for them. If you don't know how to use Adobe Photoshop you can use a free online tool like Canva to create images. There are also plenty of WordPress plugins that add pin buttons to your blog as well. There are plenty of ways you can use Pinterest to drive traffic, see more tips on Buffer's blog.
Thank you for a very straightforward introduction to the world of Affiliate Marketing. I’m looking forward to the journey and just starting out. For me, I’m just as enthusiastic about the challenge of gaining success for its own sake, as the financial rewards it may hopefully bestow on me. There are so many variables involved and putting the whole thing together feels like attempting a 40,000-piece jigsaw puzzle with a hangover.
Affiliate marketing is one of the smartest and most cost-effective ways for bloggers to generate incomes. This is mainly due to how simple it is to integrate an affiliate marketing strategy into your content marketing strategy. You can insert affiliate links into any post you publish, so you won’t need to do extra work in the way you’d have to if you wanted to create an ebook or course. Plus, most companies allow anyone to join their affiliate programs regardless of how popular their blogs are.
If you haven’t already checked out my NEW free Wolf Millionaire Webinar I suggest you take the time to join and watch it. I outline and explain all the different ways you can make money using Instagram. Almost all of them DON’T require you to have a business, product or service in order to make money! At the end of my webinar I will send you a link to my updated FREE 35 Page Instagram guide.
Hi Tasha and Abby, very intersting post . Tasha, I’ve noticed that you’re using Amazon links too. Doesn’t Amazon only allow affiliate links on your own website? No social networks, no emails, no ebooks, no nothing else… I’m not a native English speaker, so maybe I misunderstood the terms (they are complicated as hell for me). But good to know that with a less strict company it’s possible to use affiliate links on Pinterest too. Thank you for the info!
I’m really interested in your advice however I really can’t get my head around how it can ‘fit’ or ‘help’ my Instagram following. I have a small growing steadily following on Instagram. But I need to somehow turn that following into an earning. I have a great business idea that is a ‘new concept’ online homewares store. ‘My_Tiny_Vignette’ (on Instagram)