Okay, so far we’ve talked about some of the key strategies for success as an Amazon affiliate, focused mostly on the positives—the what to dos—along with a few things to avoid. Now let’s talk about a few more things on the negative side of the equation: the practices you need to avoid if you want to grow your affiliate income (and yes, avoid getting in trouble with Amazon).

Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".


There are dozens of affiliate marketing tools we can recommend to you, but we’re going to stick to three. The first is Pretty Links. It’s a free WordPress plugin that also comes in a premium version. It allows you to cloak long, unappealing affiliate links with your own custom “pretty links,” such as “yourdomain.com/go/audible/.” It also provides a shortcut in the WordPress editor, which you can use to add affiliate links to posts on the fly.
The second place where honesty is crucial is in how you represent your affiliate links themselves. I always recommend being honest with the fact that you can earn a commission when people use your affiliate links to purchase a product. In fact, the FTC requires that you disclose when you’re using affiliate links, but beyond even that, it’s just good practice to let people know that you’ll make money when they purchase via a link on your site.
You can promote Amazon products as part of your other business offerings to create an additional income stream. Whether you sell a product or service, chances are their are products and services your customers and clients can benefit from sold on Amazon. For example, if you're a business coach that has found increased productivity with a Bullet Journal, you can promote dotted-page notebooks.

Since the introduction of Instagram stories was released in November 2016, it has become incredibly popular as a peek into the day to day lives of some of the most popular Instagrammers out there. Anything that gets posted lasts for just 24 hours. @sheshopped posted about creating pretty ice cubes for her Marks and Spencer Australia photo shoot the next day. This lets people know to expect something new on your Instagram the next day to highlight that brand and piques people’s curiosity.
A common issue with Instagram influencers is finding a way to get customers to click on affiliate links. It’s common to see captions include “link in the bio,” but this is an extra step that sometimes customers don’t take. Thus, there could be sales that came from this influencer that they’re not getting credit for. This is bad for the influencer because they’re losing out on commissions and this is bad for the brand because you’re not able to properly track the success of their campaigns. This is where forced exclusive unique coupon codes come in.

The site owner actually had a telephone conversation with an Amazon account manager who said that, if the email service provider was located in certain states and the emails went from there, it was fine to use them in emails…so we continued. Bookbub still do it I believe, although they have a shit-ton of subscribers so maybe have some special deal.


If you've taken the time to build an email list, then you should use that opportunity to survey your subscribers. Consider asking them, specifically, what they're most interested. I recently did this and the answers actually surprised me. However, another thing the answers did was allow me to laser-focus my affiliate offers in the right direction. This is invaluable information and it's coming straight from your list.
Awesome article! This is jam packed with great info. I am just starting a personal finance blog with my fiance and we were a little confused about how to start monetizing. We were initially thinking about using Google AdSense but between this post and another blog I read I am surely convinced that’s not the correct route. I’m really happy you have shared this information because it’s provided an excellent starting point for creating income.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.

First, you should feel free to pin relevant affiliate content to your EXISTING personal boards that are filled with mostly substantive content from other blogs. For example, I will pin a beautiful rug from Target to my personal board called “Rugs and Windows.” That board contains mostly DIY tutorials from other bloggers, but certainly the people who follow it are interested in rugs and window treatments, so they will likely also be interested in rugs that are available for purchase.
Maybe, maybe not. Some of those commission rates still flirt with the industry benchmark for their respective categories, but when you consider that the commission rates used to be standardized across the entire site on a tiered commission structure (the more you sold, the higher commission “tier” you could unlock), some people’s businesses got completely shellacked by this change.
Many successful affiliate marketers have a basic 2-page website and an email marketing system that does their affiliate promotions on autopilot to make passive income. One page is a landing page that promotes a lead magnet to entice people to subscribe the email. Once subscribed, the visitor is sent to the second page, that often has information about an affiliate product.
Great advice here. The typical idea of writing reviews of bicycle pedals and expecting someone to follow your link in order to buy a pair is dead. Now if you are actually a cyclists, and you know something about all the different types of pedals, and why different types solve different cycling problems, then hey, welcome to the world of providing useful content.
Español: iniciar un negocio de marketing de afiliados, Português: Iniciar um Negócio em Marketing de Afiliados, Italiano: Iniziare un Business di Affiliato Marketing, Русский: зарабатывать на партнерском маркетинге, Deutsch: Ein Affiliate Marketing Geschäft beginnen, Français: se lancer dans le markéting d'affiliation, Bahasa Indonesia: Memulai Bisnis Pemasaran Afiliasi, Nederlands: Een affiliate marketing bedrijf beginnen, العربية: إنشاء شركة تسويق بالعمولة
Tip #3 is to consistently post valuable content to your followers. Now valuable content will be different in each niche, but a good rule of thumb is to post inspiring, helpful, informative or motivational pictures and videos at least once a day. If you’re struggling to come with ideas on what to post just go look at what other influencers in your niche are posting, and post similar content. Of course you’ll want to make it unique, but looking at other accounts is a good way to figure out what type of posts the people in your niche respond to the most. An important thing for to mention here is to avoid making your account a pitch fest. Of course your goal is to get people to click the links in your bio, but if you make every other post about an offer or a link all your going to do is piss people off, and ultimately lose followers. I’ve found that one promotional post per week is the sweet spot to not piss off your followers, but make sure they know you have an offer out there.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
A Direct Message on Instagram is only slightly better. It can get lost in the mix of other DMs, and it’s often a crap shoot as to whether they will even read it since if they don’t follow you on Instagram, your DM will show up as a “message request” in their inbox. These are often just ignored. However, Influencers on the micro-level are more likely to check these DMs so for those with smaller followings, it’s worth a shot.
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