As we stated at the beginning of this guide, a website is a key part of most successful affiliate marketing businesses. Your website is the one affiliate marketing channel that gives you complete control of your message and brand. Most affiliate marketers use their website as the home base for their affiliate business. Then, other marketing channels, such as social media, email, YouTube videos and podcasts are essentially extensions of what is housed on your website.
In affiliate marketing, you can promote any product or service. Experienced affiliate marketers say that they have achieved the best results by selling products they are already familiar with. If you choose to promote a product or service that you have already used and it has helped you solve a problem or achieve something, there is a higher chance that you will succeed in promoting it.
The reason you need to understand this before you learn how to start affiliate marketing is because you need to choose your interest (or interests) wisely. You’ll be spending a lot of time researching and writing about your chosen topics, and so they need to be something you’re passionate about, not just something you think is popular and will get you a lot of traffic. You may be right, but you’ll quickly burn out as you either run out of things to say or you begin to hate your topic instead.
Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you're an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience.
First, let me emphasize that I feel strongly that bloggers should not go overboard when sharing affiliate links on Pinterest. Think about it… When you scroll through your Pinterest feed, do you want to only see products for sale? Probably not. So exercise your judgment and make sure that affiliate links are a small percentage of the content that you share on Pinterest.
Ah, my favourite section. SO, by now, you guys should know that I hate crappy advice. Wellll, I feel like the Internet really let me down with affiliate marketing, because there’s so many small considerations and details that people rarely mention in the beginner guides. SO, here are some sad truths to be wary of (that I had to learn the hard way):
Adam Enfroy is the Affiliate Partnerships Manager at BigCommerce. With 10+ years of experience in digital marketing, ecommerce, SEO, web development, and selling online courses, he is passionate about leveraging the right strategic partnerships, content, and software to scale digital growth. Adam lives in Austin, TX and writes about building your online influence by scaling your content and affiliate marketing strategies on his blog.
To do this, you need to offer something in return. Use email providers like InfusionSoft, MailChimp, ConvertKit, Aweber, or any number of others, to shoot out the email to a survey. You can use Survey Monkey to build your survey, but you have to give them something in return. Will you give them a free cheatsheet? Maybe a downloadable how-to ebook? Determine the best thing to offer and be sure to get clear on what they need to do and what you'll give them in exchange.
It is because of these people that I wrote this book. To show them how they can make a good living with Affiliate Marketing. If you think all this is complicated, don't worry, this book is basically a step by step guide so if you know how to turn on a computer, you have what it takes to do well. Put simply, if you correctly implement the advise in this book, you can make commissions of up to $10,000 (or more) per month in extra income:
Be honest. Talk about what you like and don’t like. Be fair and build trust. It will serve you well later. For examples, check out my review posts about Elite Blog Academy and Self Publishing 101. I get emails frequently from people who tell me they decided to purchase one of those courses through my affiliate link because it was the most balanced review they found.
1. EasyAzon flat-out didn’t work, and their customer service was the absolute worst. 2. Genius Links worked, but often the same products wouldn’t be available on other Amazon sites, and the link would redirect to another product or a search page full of irrelevant products… not ideal. Plus, I was getting more clicks, but not enough international conversions to justify the $9 a month [seriously guys, Amazon does not pay well haha]. Long story short: this is a complication to be wary of!
Hayes advises, “when you’re getting started, I would highly recommend sticking to review articles, particularly roundup reviews. These are a great way ease yourself into the content creation process. During the research process, you will get a deep understanding of your audience and the types of problems they’re trying to resolve by visiting your site.”
One great traffic driver for me has been my new Travel Resources page. I put it up less than a month ago, created some pretty pins for it and it has done superbly well on StumbleUpon and Pinterest (racking up over 1.5k repins). This boost in traffic has helped substantially increase my conversions for Amazon, which was not a huge earner for me before. So, traffic + affiliate links = happy money dance.
Media reporter Mathew Ingram tweeted, "Not great for media who rely on affiliate revenue[,]" potentially a nod to popular gadget reviews The Wirecutter, which was acquired by The New York Times. Technology journalist Michael Morisy quipped, "Amazon reworks affiliate program, cutting commissions 50% for electronics. Guess they think Jet threat has passed?" in a reference to up-and-coming Amazon rival Jet.com, which sold to Walmart in a deal largely regarded as a failure for the startup.