It's especially true now that the big media players are finally waking up to affiliate marketing (NYTime buying WireCutter and SweetHome) and BestReviews (which was already an epic product review site in it's self due to the fact they built their own 10,000 sq ft testing lab) being acquired by Tronc (owns the LA Times and half a dozen more publications).
There are millions of products you can recommend and review. And as of June 2018, almost 60% of Amazon customers in the United States are also Amazon Prime members. That means more than half of American households buy items regularly from Amazon.So how do you make money with your blog using the Amazon affiliate program? Like The Office’s Michael Scott would say, “Why don't you explain this to me like I'm five.”
Writing content for your blog or website about picking or buying a product available on Amazon. Now more than ever, people go online to research their buying options. If you're a mom blogger, you can write an article on picking a low-cost vacuum with a link to your top choice or several links to your top choices. A food blogger can link to cooking tools. A photography site can link to cameras and other photography equipment.
First, let me emphasize that I feel strongly that bloggers should not go overboard when sharing affiliate links on Pinterest. Think about it… When you scroll through your Pinterest feed, do you want to only see products for sale? Probably not. So exercise your judgment and make sure that affiliate links are a small percentage of the content that you share on Pinterest.
Setting up a free Cloudflare account is a must for any website. It’ll add a performance boost and security with almost zero effort. One tweak I recommend in Cloudflare is turning your wp-content/uploads directory into a fully cached directory using page rules. This means Cloudflare will serve all images from cache acting as a free CDN plus it's very simple to set up. Once you have the budget you can spring for the $20/m Cloudflare account which will automatically compress your images on the fly.
Pin To Profits costs $47, which I think is very reasonable for the information and strategies you learn. Since implementing McKinzie’s pin design strategies, my click-through rates have skyrocketed. In fact, my affiliate pins for the Pin To Profits – Affiliate Marketing course have gotten over 1,000 clicks in a month! Here are my total and unique clicks, according to the Pretty Links plugin.
Make people care about you. You have to get them emotionally invested in you before you can sell them anything. In fact, Henry says that you should never try to sell something right away, at least not until people become fully vested in you and your personal journey. Russell Brunson calls this your Attractive Character. This is what's allowed both Henry and Brunson to achieve wildly-outlandish incomes from their affiliate marketing efforts.
When you promote a product you also promote the person or the company who is behind the product so try to choose wisely. You don’t want your visitors to go and buy a product following your advice then come back unhappy. Do you think that this visitor will come back to your site and take your advice again? Most likely no; this can hurt your credibility in the long run. Usually, websites/company that offer good customer service will have better customer satisfaction so try to stick with promoting their products.
One last note. I’ve been asked what I think of other affiliate marketing resources, both free and paid. I’m familiar with some of them, not all. I’ve read ebooks, watch videos, bought courses and more. So far, the only paid-for course that has impressed me enough to recommend is Kayla Aimee’s Affiliate Acceleration: Impactful Strategies To Increase Your Passive Income.
The affiliate companies you’ll be signing up with have powerful website creation tools that can get you up and running in no time, although a big part of the reason it can set up so fast is because it’s based heavily on some basic templates. As such, while you can move things around and change the icons and images to emphasize your chosen interest, you may still feel like the website has a certain generic quality to it. That may not bother you at all, but it’s something you’re free to change if you know html code. Learning how to start affiliate marketing also means learning how to build a website.
Plus, it can be especially tempting this time of year to “catch the wave” of holiday shopping excitement and—as we talked about earlier—start promoting products you don’t know well and haven’t even used personally. While that may lead to some extra sales in the short term, in the long run you risk your audience’s trust by promoting products you don’t know and can’t stand behind.
Virtual store pages: An affiliate virtual storefront lists products on your website just like a standard ecommerce store, but the “buy” button sends shoppers to the affiliate partner site to complete the purchase. You create this using a product feed that you populate with affiliate items, and then insert as a page into your website. Most affiliate marketplaces offer this feature. You can also use an affiliate storefront WordPress plug-in like WooZone to build a store using Amazon products.
This course will provide you with a detailed education about affiliate marketing. Especially since it’s created by master affiliate marketer, KC Tan, who reveals all his secrets in the 3-hour on-demand video. This training program was enrolled in by 19,444 students, who left some inviting testimonials. This course offers you a great opportunity to learn the Clickbank affiliate system.
However, more recently, people have been using affiliate links in social media, particularly on Facebook and Instagram. Affiliate marketing is ideal for Instagrammers who have a large audience to promote and sell products to but have no actual products to sell. Instead of creating their own product, Instagrammers can simply promote someone else’s, taking a percentage of the profit once someone from their Insta-audience makes a purchase. Sounds appealing right?
Along with that, Amazon is a complete SELLING MACHINE! What I mean by that, is they have drilled their conversion rates down to the last detail. Typically I can convert traffic I send to Amazon from my affiliate sites around 12%. The reason why it works so well is that the moment people land on Amazon, they are automatically switched into "buyer mode". Meaning, they know the only thing left for them to do is BUY. What that means, is all you have to do is get people to Amazon's site, and they literally do the selling for you.
If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It's important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content.
Not too long ago, Instagram added a “story” function to their platform to compete with Snapchat. It has since exploded in popularity and continues to keep thousands of people glued to their phones on a daily basis. Why not take advantage of this feature with the Instagram influencers in your affiliate program? Story posts take minimum effort and there’s a good chance that the influencer will be happy to throw some of these in for you for free if you’re already running a campaign with them.
Take advantage of affiliate program freebies when available. Many affiliate programs provide free printables, guides, webinars or other lead magnets designed to get potential customers in their sales funnel. As an affiliate, you can share these freebies with your audience using your affiliate link so if they eventually make a purchase, you’ll earn a commission, but if they don’t they still get value upfront.
If you want to jumpstart your success: I really do recommend enrolling in Making Sense of Affiliate Marketing. It has helped me SO much in terms of starting out and getting in the right mindset for affiliate marketing. The Facebook group is amazingly helpful, and I have heard great feedback from blogger friends who have taken it based on my recommendation. If you are a beginner, this course will definitely help you. To sweeten the deal, I’ll throw in a copy of my Affiliate Marketing for Travel Bloggers eBook for free if you buy the course from my affiliate link. Remember, there’s a 30 day satisfaction guarantee, so there’s no harm in giving it a try.
Hey, thanks for the great post. I’ve been following Pat Flynn and love his “give and it shall be given unto you” attitude..my perception anyway. At 50, with a high school education, I’m trying to learn affiliate marketing from information online. What I’ve gleened so far is to focus on giving the best, most honest information, like your Parents would give you. In exchange for your efforts rewards will come.
SEO: getting consistent traffic by writing AWESOME content about your keywords (there’s a phrase “length is strength” in SEO and this paid off big time for me). Maybe you’re doing videos or an eCourse, but I found blog posts WAY easier to update which means less maintenance. The biggest factor by FAR was the time I spent meticulously creating my tutorials… which eventually resulted in a sudden 3x increase in SEO traffic
2nd tier. If you are an affiliate for a particular program and you refer others to sign up for that affiliate program, a 2nd tier program will pay you when the affiliates you referred make sales. For example, I am an affiliate for Ultimate Bundles. If you join their affiliate program via my 2nd tier affiliate link here. I will get a small percentage of any sales you make going forward.
You earn commission on anybody’s purchase, except yours, if they use your referral link within 24 hours. One tip here is that you can trade referral links with family members and friends and use their link to make your own purchases and ask them to do the same so there can be sharing of the spoils. This might not be the major way to make money in the affiliate program Amazon runs, but it can help your commission structure.
Very useful info, and thanks for the heads-up about Etsy not allowing affiliate links on Pinterest! Have you ever tried advertising on Pinterest, i.e. paying Pinterest to promote your pins? I was wondering if that could be lucrative with affiliate marketing, where the margins are always lower than when you have your own product to sell. I’m also wondering if it would be lucrative to advertise on Google, Facebook and Youtube (found this guy who supposedly made a lot of money that way – https://moneytestimonials.com/crestani-free-webinar/ ). I’ll probably do my own experiments with this but if you have experience in this area I’d be very interested to hear about it!