Email marketing: Email is a proven winner for many affiliate marketers. As an affiliate startup, you can start a free email account with MailChimp, Drip or another email marketing service and gather email addresses on your website and use email marketing to send informative affiliate content and targeted product promotions to subscribers from day one.
As you might already know, Instagram has made it possible and easy to switch between your personal and business accounts. Setting up a business profile has a number of advantages. It allows you to get access to real-time analytics and view the engagement metrics on particular posts. Users, in turn, can reach out to you by tapping the Contact button and taking a specific action afterwards, like making a call or sending you an email. In 2016, Instagram rolled out a new option for business accounts – Instagram for Business. It’s a great way to put the promoted product in front of your target audience in a few simple steps. Upgrade your business profile to Instagram for Business. Create a compelling, eye-catching post featuring the product. Select the target audience, budget, promotional content, CTA, and duration of the promotion. Once it’s done, you will see the button “Promote” under your post and be able to start running your ad on Instagram!
You may have heard of ClickBank, one of the oldest and most popular affiliate networks. A billion-dollar company, ClickBank specializes in digital products like e-books and software, as well as membership sites. If you are comfortable selling information and don’t want the management and administration hassles of “real” businesses, this may be a good starting point. Its commissions can be anywhere from 10% all the way to 75%.
You can start figuring out your target audience by focusing on reading the reviews in your niche. You can also spend some time on forums and read the comment section on blogs that cover your niche topics. If you notice some unanswered questions emerging over and over again, write them down. Your audience needs them answered, and you can do it for them. Or you can do an online search for best niche blogs and see how they are structured.
Your customers' photos: Linked to this is the use of User Generated Content on your account. Get customers to share their images of your products and re-gram (download "Repost for Instagram" app to repost your customers' photos). This is a proven successful method of selling and would make a great addition to your account. It also calls for you to start up your own unique hashtag which you can then promote to all your customers: it’s a seriously slick way to make yourself stand out from the crowd. For example, White Castle asks their customers to use #MyCrave to their photos. Now when they see them using that hashtag, they can repost (or regram) their photos to their Instagram account. Here's an example:
When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.
Doing affiliate marketing on Instagram has its peculiarities, but the key idea remains the same – you don’t need to sell your own products, being able to promote someone else’s goods and get a commission for each transaction. It takes a few simple steps. Sign up to an advertiser that has an affiliate program and enroll with it. Look at your Instagram profile analytically and decide if you’d like to use a personal account or launch a separate one to earn money through Instagram. Bear in mind that personal accounts seem more trustworthy and credible. Polish your account, come up with a catchy caption and attach a link to a profile. Ready? Now it’s time to make some money.
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.
Affiliate marketing allows you to make money online, even if you don’t have a blog, website, or any products of your own. Following a few simple steps can get you up and running within hours and earning your first commissions right away. Affiliate marketing really is one of the fastest and easiest ways to make money online and should be a part of every online business owner's portfolio.
One great traffic driver for me has been my new Travel Resources page. I put it up less than a month ago, created some pretty pins for it and it has done superbly well on StumbleUpon and Pinterest (racking up over 1.5k repins). This boost in traffic has helped substantially increase my conversions for Amazon, which was not a huge earner for me before. So, traffic + affiliate links = happy money dance.
It will probably take a couple years to build a sustainable, passive income. That is the 1st car I have EVER purchased myself at age 29 (I was broke until then and leased from my parents). But the time committed to affiliate marketing and creating great tutorials and YouTube videos was worth it… I work for myself, there is virtually no limit on how much I can make, my schedule is flexible, and I collect enough passive income to live how I want.
The fit must be right between you and the merchant who is going to benefit from your promotional efforts, or it simply won’t work. The easiest way to begin with affiliate marketing is to select an affiliate network. Many affiliate networks exist, some which are tied to well-known companies like Amazon, Google, and Apple, while others specialize in specific types of products and services.
Know when to wait. Some affiliate programs require a certain level of traffic, subscribers, etc. If that’s the case, I say it’s better to wait to apply for that program instead of applying and hoping for the best. You risk being labelled the person who can’t follow guidelines and you might also risk not be allowed into the program when you do meet the qualifications.
For Dan Henry, the salient dream of living life and succeeding by marketing products or services as an affiliate wasn't just alive, it was lucid. Still, dream as he might, in 2011 Henry was still just a college dropout delivering pizzas door-to-door just to make a living. However, compelled by a nascent desire to live according to own terms, he knew that there was more to life than existing paycheck-to-paycheck.
Tip #3 is to consistently post valuable content to your followers. Now valuable content will be different in each niche, but a good rule of thumb is to post inspiring, helpful, informative or motivational pictures and videos at least once a day. If you’re struggling to come with ideas on what to post just go look at what other influencers in your niche are posting, and post similar content. Of course you’ll want to make it unique, but looking at other accounts is a good way to figure out what type of posts the people in your niche respond to the most. An important thing for to mention here is to avoid making your account a pitch fest. Of course your goal is to get people to click the links in your bio, but if you make every other post about an offer or a link all your going to do is piss people off, and ultimately lose followers. I’ve found that one promotional post per week is the sweet spot to not piss off your followers, but make sure they know you have an offer out there.
Consistency and discipline – Mr consistent usually gets the best results. Being consistent and disciplined in your business ensures you’ll minimise distractions that will delay your success. It will also help you develop a structure around your daily actions so you won’t waste time figuring out what to do next. Creating a plan and sticking to it is essential for long-term results.
If you have built up an email list, you could also promote your affiliate offers via email promotions. Just make sure you build up a relationship with your audience first instead of going for the hard sell straightaway. The emails you send out must contain your affiliate links to products so when your audience click through. the sale is attributed to you.
Pinterest users have always been able to pin images from sites that contain affiliate links, but just over a year ago users were banned from embedding affiliate links directly in a pin itself. This tactic was one of the primary ways pinners could generate revenue, as they could potentially earn a commission from any merchant partner they directed a user to. However, rampant spammer abuse led Pinterest to ban the practice.
Are there related affiliate partners? Remember that list of 30 products mentioned above? You need to see if you can find companies, called affiliate partners, which will pay you to promote those types of products through your blog content. Researching this up front is a key factor in deciding if your niche can be profitable. We’ll explore ways to find affiliate partners in Step Two below.
What are the terms of the program? Is there anything I need to be aware of that would make a program not worth it for me. For example, Amazon Associates does not allow you to put your affiliate links in emails. If your main method of communication with your audience is via email, Amazon might not be a good fit for you. Wayfair, for example, does not allow their affiliates to post affiliate links on Pinterest or any other social media site. If that’s a strategy you rely on, Wayfair might not be a good fit for you.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
Banners – after testing them out I decided to take down my banner ads since they looked salesy and weren’t working like my affiliate links did. They’re easy to throw up, but distracting and probably won’t get great results. If you try them, be sure to show specific sidebar banners based on the type of content people are reading on your blog (for posts that fall under my SEO category I would show a banner related to SEO, and for posts under my website speed category I would show a different banner). You can do this using a plugin like Widget Logic.
The moment you step into the world of affiliate marketing, the key skill needed to make you succeed is expertise in digital marketing. While it may take some time for you to figure out whether email marketing works for you, or is it SEO, it is a good idea to begin by knowing all fields of digital marketing and then deep diving into one particular subject. You will learn about topics including Facebook Marketing, Twitter Advertising, Quora Marketing, Google Adwords, Google Analytics and even EMail Marketing, SEO Fundamentals as well as WordPress.
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Then, came the dreaded Google algorithm updates. After ranking number one for "electronic cigarettes" and "electronic cigarette reviews," which were steadily driving massive amounts of traffic to his blog, his rankings fell off of a cliff. He tells me had made a huge mistake by solely relying on Google for traffic and not leveraging it to build an audience elsewhere.
A common issue with Instagram influencers is finding a way to get customers to click on affiliate links. It’s common to see captions include “link in the bio,” but this is an extra step that sometimes customers don’t take. Thus, there could be sales that came from this influencer that they’re not getting credit for. This is bad for the influencer because they’re losing out on commissions and this is bad for the brand because you’re not able to properly track the success of their campaigns. This is where forced exclusive unique coupon codes come in.
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
Don’t set-it and forget-it — Affiliate marketing is a great way to create a relatively passive income stream, but you can’t launch it, see a little success, then expect it to grow on its own. You need to work regularly — at least weekly — to create fresh content, market via social and email channels, and keep your promotions current, on-trend, and seasonally appropriate.
This is crucial! Do NOT save your affiliate pins, or any pins for that matter, to generic, all-niche boards. You’d confuse Pinterest. When you share a new pin, the Pinterest algorithm goes to work to figure out what that pin is about. It determines this based on the image, keywords, and the boards where the pin is saved. If you want to learn the ins and outs of how the Pinterest Algorithm works, there’s no better course than Pinteresting Strategies. Mommy blogger, Carly Campbell, walks you through how she went from 0-200k page views a month by mastering the Pinterest algorithm and manual pinning.