The fit must be right between you and the merchant who is going to benefit from your promotional efforts, or it simply won’t work. The easiest way to begin with affiliate marketing is to select an affiliate network. Many affiliate networks exist, some which are tied to well-known companies like Amazon, Google, and Apple, while others specialize in specific types of products and services.
Just like a real-world funnel, a sales funnel acts similarly. It funnels down visitors through several stages before they become buyers. The way Henry explains it, if you're not creating an emotional attachment during each stage of that funnel, then you're largely wasting your time. It has to start from the very beginning, and it has to carry out all the way to beyond the purchase.
As difficult as it may be, it’s important not to get affiliate marketing confused with sponsorships. Affiliate marketing is not a direct endorsement of your brand or content from a company. It’s a simple arrangement that allows you to earn revenue for referring new customers to that company. You aren’t paid unless you refer traffic or new customers to them. This arrangement is often available to anyone regardless of web traffic, social media following or list size, as previously stated.
All of the above info is for those of you who want to learn affiliate marketing for free. As you can see, there is a lot of free help for you if you plan on doing all of this yourself. However, I also know that some of you do have some funding available and you want to create a bit of a shortcut to success. The only way to do that is to outsource right now.
hey sean, am a newbie who is so ethusistic about online marketing. great post , i must commend , it came in handy. through your post i clearly understand that an affiliate mustr have a website and a blog as a platform for promoting the good and services. here the thing with me , i dont have either of them and am asking ….. is it advisable for me to delve in affilate marketing peradventure i get a blog running now …?
If you want to jumpstart your success: I really do recommend enrolling in Making Sense of Affiliate Marketing. It has helped me SO much in terms of starting out and getting in the right mindset for affiliate marketing. The Facebook group is amazingly helpful, and I have heard great feedback from blogger friends who have taken it based on my recommendation. If you are a beginner, this course will definitely help you. To sweeten the deal, I’ll throw in a copy of my Affiliate Marketing for Travel Bloggers eBook for free if you buy the course from my affiliate link. Remember, there’s a 30 day satisfaction guarantee, so there’s no harm in giving it a try.
There are a few tips and strategies we recommend following when it comes to affiliate marketing. For starters, we highly recommend promoting what you know whenever possible. Promoting a new product you hardly have any experience in is fine once in a while, but promoting something you’ve used successfully for years is bound to help you gain the trust of your audience more efficiently.
(For the newbies) – A “cookie” is a tracking method. If a company has a 60-day cookie, it means that if I click on your affiliate link and go to that site but don't purchase anything during that visit, I can go to that website directly (without using your link again) and if I make a purchase within 60 days, it will credit to you. This cookie is only good on the device I initially use your link on. So if I first click through your link on my phone, but then go home and visit the website directly from my computer, the cookie isn't tracking it because the cookie was on my phone.
Set up a website. Professional or business websites can also use the Affiliate program. However, they are best used with people who do not sell similar products on their website, since Amazon's marketplace can drive business away. If you have a website promoting different products, a club, a non-profit or a service, then you can recommend quality products on your site and make money doing it.
Finally it’s possible to find out what your audience wants. There’s no need to go outside and ask pedestrians for their opinion. With a recently launched interactive poll sticker, which is part of the Instagram Stories, it’s way easier. Want to collect feedback on the promoted product or gather more ideas from the audience? Create a survey in one tap! Ask a question and give two answers to choose from. Check out the statistics to see the votes. The poll will last for 24 hours. If needed, fine-tune your affiliate marketing campaign according to the results obtained.
Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google's PageRank algorithm update ("BigDaddy") in February 2006—the final stage of Google's major update ("Jagger") that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.
The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough.
Affiliate marketing is one of the smartest and most cost-effective ways for bloggers to generate incomes. This is mainly due to how simple it is to integrate an affiliate marketing strategy into your content marketing strategy. You can insert affiliate links into any post you publish, so you won’t need to do extra work in the way you’d have to if you wanted to create an ebook or course. Plus, most companies allow anyone to join their affiliate programs regardless of how popular their blogs are.
Don’t put all your eggs in one basket. If you only promote one merchant’s products, you are stuck with their commissions, their landing pages, and ultimately, their conversion rates. It is important to work with many different merchants in your niche and promote a wide range of products. This affiliate marketing strategy will diversify the amount of commissions you make and create a steady stream of revenue when building an affiliate website.
Despite its older origins, email marketing is still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to cultivate email lists over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.
"This was 250 pages of pure quality content. Well written, organized and informative. I learned a ton about affiliate marketing. Initially, I wanted to start my affiliate marketing by promoting offers on Clickbank. However, after going through this book I thought twice about that strategy. I am definitely going with his advise. Well recommended!!" - Tracy"
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
SEO: getting consistent traffic by writing AWESOME content about your keywords (there’s a phrase “length is strength” in SEO and this paid off big time for me). Maybe you’re doing videos or an eCourse, but I found blog posts WAY easier to update which means less maintenance. The biggest factor by FAR was the time I spent meticulously creating my tutorials… which eventually resulted in a sudden 3x increase in SEO traffic
Do you remember when I said Pat Flynn earns almost twice as much as he usually does through affiliate revenue at times? This is why. What Adobe is informing you of here is that they’ll allow you to promote their products with discounts from time to time. “Regular” means discounts offered regardless if your reader uses your affiliate link or not. “Exclusive” means your reader must use your affiliate link to receive a discount.
Second, you need to nurture your email list. Michelle didn’t even start an email list until she had been blogging for 2-3 years and only began focusing heavily on it last year. Those email subscribers are your loyal followers, your tribe. They are the ones who want what you have to offer and will become your customers when you are ready to sell something, whether that’s through creating a product or through affiliates.