I absolutely see the value in affiliate sales (and Pay Flynn is one of the masters at doing this authentically and openly), but I got really turned off it when I saw a lot of bloggers I read and respect writing junky “How to set up a blog” posts that didn’t seem relevant to their audiences purely so that the could get the sweet Bluehost commissions in.
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
Third, go through any shopping guide posts and/or room reveal posts that you may have on your blog. Of course you want to continue pinning whatever “pinnable” graphic you have created for the post, but I also recommend pinning images of each individual product recommended in your post and swapping out the blog post url with your affiliate link to that product.
I eventually learned the best model (for me) was to copy what Yoast did… charge a flat free for SEO Audits. People were always super happy with my audits. I still have my SEO audit templates (one for local SEO, national SEO, etc). Sometimes it would only take me 4 hours to write an audit and I would get $750, sometimes more if they wanted a more thorough audit. Maybe I undercharged?
What are the terms of the program? Is there anything I need to be aware of that would make a program not worth it for me. For example, Amazon Associates does not allow you to put your affiliate links in emails. If your main method of communication with your audience is via email, Amazon might not be a good fit for you. Wayfair, for example, does not allow their affiliates to post affiliate links on Pinterest or any other social media site. If that’s a strategy you rely on, Wayfair might not be a good fit for you.
Maybe, maybe not. Some of those commission rates still flirt with the industry benchmark for their respective categories, but when you consider that the commission rates used to be standardized across the entire site on a tiered commission structure (the more you sold, the higher commission “tier” you could unlock), some people’s businesses got completely shellacked by this change.
Please note that some of the links below are affiliate links and at no additional cost to you, I may earn a commission. Know that I only recommend products, tools, services and learning resources I’ve personally used and believe are genuinely helpful, not because of the small commissions I make if you decide to purchase them. Most of all, I would never advocate for buying something that you can’t afford or that you’re not yet ready to implement.
First off lets talk about what DOESN’T WORK, because if you can learn what DOESN’T work first, then you can just spend time looking for all the easy affiliate offerings that WILL WORK for your Instagram following. I teach all of this in my InstaWealth Growth System, so if you want to let me teach it to you STEP-BY-STEP then signup. You’ll be able to watch over 80 easy to follow along video guides. I even update it frequently at no additional cost.

I wish I could give more than 5 stars because this course deserves more stars. I have learned a lot by taking this course. I was able to complete two websites making them look half way decent because I used what was taught to create the websites in a matter of days. I still have to add content to the website but I was able to accomplish more by taking this course than I have by taking other courses. I really felt like I accomplished something by taking this course. I plan to watch it again several times. This course is great for anyone wanting to build a website. The website does not have to be an affiliate website. I advise everyone to use the same theme that he uses in the course. I will take more of his courses for sure. – Latoya Simmons


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Formaro also publishes other types of content that appeal to the shopping side of her how-to audience. “You can also do product reviews or write gift guides on creative content websites, and these can be very effective — even more so than just linking to supplies within a how-to post,” says Formaro. “Keep in mind that people are most likely not in the shopping mindset when they arrive at your blog to get a recipe or how-to instructions. But, if they come to a gift guide or product review, the mindset is definitely shopping-oriented.”
If you’re scratching your head wondering what affiliate marketing is, no worries! I, too, had never heard of affiliate marketing until about 9 months ago. Now, it’s one of my main sources of income. In a nutshell, affiliate marketing is when you promote the products of other companies to earn a commission on sales. Let’s say you love MAC Cosmetics and run a makeup blog. You can sign up for MAC’s affiliate program and get a unique link you’ll use to promote your favorite foundations, brushes, lipsticks, and so on. If someone purchases some lipsticks through your link, you earn a percentage of the sale. Affiliate commissions typically range between 3%-40%.
I’ve been pretty intentional about what types of products that I share with my audience, but one thing that I struggled with is that I didn’t want to come off as “salesy.” Because of this I included less affiliate links in posts or avoided different types of posts that I thought would be too pushy. However, it turns out using my affiliate links made it more convenient for my audience. Plus, the tutorial posts and roundup posts that do so well in affiliate marketing still can be super helpful and add value for your readers.
Let’s take a look at a real-life example. I’ll show you how I did keyword research to promote my affiliate pin for the Pin To Profits – Affiliate Marketing Course. The course teaches beginners how to make money on Pinterest using affiliate links. Before I put myself in my audience’s shoes, I make a note of the key information about the course that I need to convey.
Okay, I’ll be honest, when I first started out, I found it surprisingly difficult to understand how to even generate links (and deep links). For a while, I legitimately thought I was stupid. In hindsight, stupidity may have been a small part of the cause, but the truth is the process is actually pretty confusing. SO, I’ve written some pretty boring (though helpful) step-by-steps on how to generate links on a few common programs and affiliate networks… So, for my fellow life-dummies, here’s:
Many Instagrammers use shortened link services such as Hootsuite (Ow.ly) and Bitly (Bit.ly). While shortened links are practical to use in posts and on other networks, I don’t recommend using one in your bio unless it’s consistent with everything else. Also, it helps if the link is customized or branded. For instance, an account for women’s shoes uses bit.ly/sixinchheels, which would be acceptable.
Thank you for a very straightforward introduction to the world of Affiliate Marketing. I’m looking forward to the journey and just starting out. For me, I’m just as enthusiastic about the challenge of gaining success for its own sake, as the financial rewards it may hopefully bestow on me. There are so many variables involved and putting the whole thing together feels like attempting a 40,000-piece jigsaw puzzle with a hangover.
In addition, you should always know who you’re getting your information from. There are far too many “guru’s” out there who really have no idea what they are talking about. When you sign up for your free account, you’ll be learning directly from Mark Ling and Simon Slade who are both affiliate marketing MILLIONAIRES. They’ve also helped to hand select some other successful affiliate marketers for their training videos. About a year ago, I had my own free training videos right here on this site, but I realized after a while that I just can’t create the type of quality training that Mark Ling and his crew have already put together and continuously update.

SEO: getting consistent traffic by writing AWESOME content about your keywords (there’s a phrase “length is strength” in SEO and this paid off big time for me). Maybe you’re doing videos or an eCourse, but I found blog posts WAY easier to update which means less maintenance. The biggest factor by FAR was the time I spent meticulously creating my tutorials… which eventually resulted in a sudden 3x increase in SEO traffic


Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.

Yes, creating content is the most difficult aspect of running any affiliate marketing company. Why? Because it takes long-term dedication and commitment. You can’t just write a few articles and expect floods of traffic to your site. You need lots and lots of content. Creating enough content to truly develop a great resource for people takes a months of work. You’ll also notice that I practice what I preach. ALL of my affiliate sites are heavy on content. From this very website you’re on now to my dog food review site to my site about sharks and all my other sites, they all have piles and piles of content.
Writing good advertising sales copy (copywriting) is the other important skill for internet marketers. The good news is that when it comes to affiliate marketing, many vendors will provide you with copy to use for your blog posts, websites ads, etc. They'll give you the emails to send, the banner ads to display, and even posts you can use on social media (such as Facebook, Twitter, LinkedIn, etc.).
Yes, creating content is the most difficult aspect of running any affiliate marketing company. Why? Because it takes long-term dedication and commitment. You can’t just write a few articles and expect floods of traffic to your site. You need lots and lots of content. Creating enough content to truly develop a great resource for people takes a months of work. You’ll also notice that I practice what I preach. ALL of my affiliate sites are heavy on content. From this very website you’re on now to my dog food review site to my site about sharks and all my other sites, they all have piles and piles of content.
The General Data Protection Regulation (GDPR), which took effect on May 25, 2018, is a set of regulations governing the use of personal data across the EU. This is forcing some affiliates to obtain user data through opt-in consent (updated privacy policies and cookie notices), even if they are not located in the European Union. This new regulation should also remind you to follow FTC guidelines and clearly disclose that you receive affiliate commissions from your recommendations. 

Clearly, the temptation of becoming a digital nomad and traveling the world, or simply working from home on your own schedule, was born well before Tim Ferris's iconic, 4-Hour Work Week. However, for most who are drawn into this life replete with the potential for unapologetic income and wealth, coupled with the ability to call their own shots and build a business around an intended lifestyle, affiliate marketing offers a cliched pathway to riches beyond measure.


The top Influencers may balk at this payment model since they are used to pay-per-post. But again, it’s much more likely that micro-influencers will be open to this model. And to sweeten the pot, you should offer an initial “signing bonus” of free products for them to have, and also a higher commission rate unique for these affiliate Influencers. If your usual commission rate is 10–20% for the average influencer, consider going as high as 50%. Even if the ROI isn’t quite 11X, but say 5X, it’s still well worth the commission costs.
I personally prefer to do it that way--you can create a more convincing review that's more likely to make sales. It's not always possible or practical, though; for example, would you break up with your significant other just to test a product for getting your ex back? ;-) In cases like that, or if the product is expensive, it's usually best just to use the vendor's affiliate resources instead.
Create an Engaged Community – An engaged community, that comment on, like, and share your posts is key to becoming a successful influencer. To create this type of community you will need to put in the work – constantly and consistently post high-quality images that interest and inspire your audience, ask questions, respond to comments, and become a well-known figure within your niche.
Your customers' photos: Linked to this is the use of User Generated Content on your account. Get customers to share their images of your products and re-gram (download "Repost for Instagram" app to repost your customers' photos). This is a proven successful method of selling and would make a great addition to your account. It also calls for you to start up your own unique hashtag which you can then promote to all your customers: it’s a seriously slick way to make yourself stand out from the crowd. For example, White Castle asks their customers to use #MyCrave to their photos. Now when they see them using that hashtag, they can repost (or regram) their photos to their Instagram account. Here's an example:

To think you guys scrambled and re-invented the wheel in 5 days is absolutely amazing too! I am glad you produced this thorough resource on how to hopefully abide by the Amazon TOS; play it on the conservative/safe side is the message here. You people are so knowledgeable in your business, and even you guys got a knock on the door from Amazon Associates.


Access more than a hundred courses on various aspects of affiliate marketing and related domains on Skillshare, by simply subscribing to the platform for nearly zero cost. The best part is that you are not charged until a few months, so you can test things out and cancel subscription at any point if you want. The courses here include techniques on how to drive traffic to your website for free, how to use Instagram for promoting offers, how to set up an Affiliate Business and a lot more.
Thanks for reading, Charmaine! I’m not sure about Hong Kong-specific affiliate programs, but what I would say is that most retailers do have an affiliate program in place, so if there’s a particular HK brand or company you use a lot, Google their name + affiliate program to see if they have one. Besides that, the ones I suggested are open to you regardless of where you’re from!
Sponsorships, on the other hand, are direct endorsements of your brand or content. You’re paid a lump sum, ranging from a few hundred to a few thousand dollars, regardless if you generate traffic and revenue for the company. Because of this, sponsorship deals are typically only offered to established blogs who can provide a decent amount traffic to the company endorsing them. This makes affiliate marketing a much better income source for new and smaller blogs.
This is like a free graduate level college course every month available just for the reading. And unlike most college professors, these guys and gals are actually earning in the real world. Michelle made well over a million USD last year from mainly affiliate programs,AFTER she paid her running expenses and US taxes. She sure didn't do it by reviewing bicycle pedals 😉
My conversion rate went from 2.5% to 8% just by including Facebook polls where SiteGround was rated #1, along with a few Twitter screenshots and Facebook conversations. Whether it’s Amazon reviews or Facebook polls, you NEED to include outside opinions – that’s why I don’t like collecting reviews on my website – they look biased. But you can use WP Review Pro to do this, allowing people to review the product/service on your site and get those review stars.
Affiliates may only post affiliate links on social media feeds they operate in line with their website URL, such as Instagram, Facebook, or Twitter. Affiliate links are prohibited on some social sharing sites, such as Pinterest and Tumblr. When posting content outside of Etsy, it is the Affiliate’s responsibility to follow each site’s policies on affiliate link
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