Thanks for reading, Charmaine! I’m not sure about Hong Kong-specific affiliate programs, but what I would say is that most retailers do have an affiliate program in place, so if there’s a particular HK brand or company you use a lot, Google their name + affiliate program to see if they have one. Besides that, the ones I suggested are open to you regardless of where you’re from!
An elegantly straightforward process, affiliate marketing via reviews, blogs, social media, and other platforms is a new frontier in marketing that’s just waiting to be utilized. Follow the tips included in this article, and you’ll be able to engage your audience, convert passive readers into active consumers, and enhance your paycheck one click at a time.
Yes is the short answer. Any time you are planing on generating money, you should have a plan. No plan means no real focus. There may be some 1/1000 percent of a chance you will succeed, but I haven't met them yet. If you have already started and have generated an income, record how. Doing so will give you material for use in expanding your business faster.
First, you must recognize that there are much better social media networks than Instagram for affiliate marketing, for example, Facebook, YouTube, and Twitter. Therefore, you might abandon IG altogether. Secondly, if you want to play on IG, you must accept its limitations and focus on what is available (the bio section). Four strategies accompany the all-important bio link.
I’ve been pretty intentional about what types of products that I share with my audience, but one thing that I struggled with is that I didn’t want to come off as “salesy.” Because of this I included less affiliate links in posts or avoided different types of posts that I thought would be too pushy. However, it turns out using my affiliate links made it more convenient for my audience. Plus, the tutorial posts and roundup posts that do so well in affiliate marketing still can be super helpful and add value for your readers.
Let’s say I’m a photographer who teaches digital photography to beginners. I use Photoshop to edit my images and mention it frequently on my blog. I even post full-length tutorials using the software regularly. This makes Photoshop a great contender for my affiliate marketing strategy. It’s a product I trust and provide information on how to use regularly. So, I search for “photoshop affiliate program” on Google and come across Adobe’s affiliate program.
Writing content for your blog or website about picking or buying a product available on Amazon. Now more than ever, people go online to research their buying options. If you're a mom blogger, you can write an article on picking a low-cost vacuum with a link to your top choice or several links to your top choices. A food blogger can link to cooking tools. A photography site can link to cameras and other photography equipment.
The next platform, which has created a great community of affiliate marketers and is a fantastic resource for a versatile and step-by-step affiliate marketing training program is Wealthy Affiliates. Over the years it has become one of the most reputable and highest-rated resources to teach you the ropes of digital marketing and online business for someone who has no or very little experience in the online and blog world.
If you already have an eCommerce shop, or sell products on platforms like Etsy or Amazon, then using the ‘Shopping on Instagram’ feature to increase your revenue is a must. Shopping on Instagram has suddenly made it much easier to sell products and make money on Instagram. So let’s find out more about Shopping on Instagram, and how to set it up on your Instagram account…
The fit must be right between you and the merchant who is going to benefit from your promotional efforts, or it simply won’t work. The easiest way to begin with affiliate marketing is to select an affiliate network. Many affiliate networks exist, some which are tied to well-known companies like Amazon, Google, and Apple, while others specialize in specific types of products and services.
The second step in your journey is to create a diversified platform. Why diversified? Well, when Henry was flying high with his Google search results, then suddenly knocked down to beyond page 10 after an algorithm update, he tells me that he wishes he had diversified. Instead of focusing solely on the blog, he tells me he should have been building a Facebook Group, online forum and other ways that he could stay connected with people.
The takeaway from Step Two is this: Step Two is an ongoing process. As you learn how to start affiliate marketing, you’ll spend a good portion of your time searching for target partners, signing up for programs and learning how it all works. As you become established, you’ll continue this process to curate new products and services to promote and connect to your content.
As difficult as it may be, it’s important not to get affiliate marketing confused with sponsorships. Affiliate marketing is not a direct endorsement of your brand or content from a company. It’s a simple arrangement that allows you to earn revenue for referring new customers to that company. You aren’t paid unless you refer traffic or new customers to them. This arrangement is often available to anyone regardless of web traffic, social media following or list size, as previously stated.
To succeed in affiliate marketing, a publisher needs to deploy thousands of links in multiple places to increase the number of clicks and conversions. On IG, the only place to put a hyperlink is in one’s bio. Links anywhere else are not clickable, for example, links in posts. Many affiliates include links in the hopes that people will copy and paste them into their browsers, but that’s a terrible strategy. So, what is an affiliate marketer to do?
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
Finally, when promoting an affiliate product on Amazon to your audience, offer to help them with the product. Be a source of support. If people have questions or people want to know more about the thing you’re promoting, make their decision easier and offer them that support! But, you might think, am I going to have people beating down my door asking for help with the product? I’m too busy for that! Here’s the thing. Very few people will actually take you up on that offer. But a lot more people will see your offer of assistance and appreciate it. They’ll see you as an authority figure, and someone they can trust to help them out if they need it, someone who stands behind the products they promote, even if those products aren’t your own.
I whipped up a quick video walking you through how I personally use Tailwind for Instagram Affiliate Marketing. In it, you’ll see a snapshot of my current dashboard, how I schedule posts with Tailwind and Apps4Life (a free tool that allows you to create captions with line breaks). Plus, I go into depth on how to use Hashtag Finder 2.0, which is simply the best.
Side note – If you do have a blog, just about any and everything that you use on your blog (hosting, themes, plugins, etc) has an affiliate program so apply to them! You can also check out my List of Awesome Affiliate Programs which includes everything I use on my own blogs and more! Even if you don't “blog” about those things, you can use them for Pinterest!
Wow. Thank you for parting the mists of the mystery of affiliate marketing. I was drowning in vagueness and confusion for a few weeks there and now I feel like I have enough information to at least create a strategy around when I might want to start. I had no idea that it was so country-specific, which is important because I get just as many hits from European countries as I do the U.S.
Affiliate Disclaimer – if you sign up for SiteGround using my affiliate link I will donate a good chunk at no expense to you. This year I donated $3,000 to feed the homeless in Denver. In 2017, I donated $3,000 to American Red Cross at Hurricane Harvey. Your support helps and I genuinely appreciate it. I try to make my reviews unbiased and backed by evidence in the form of Facebook polls, tweets, and real conversations. If you don’t want to use it, here’s a non-affiliate link to SiteGround. Either way I truly believe they’re the best host and that your site will run faster/smoother… do your research on Google and Facebook groups and you’ll find most people say the same.
Your domain is the address for your website (e.g., www.affilorama.com) so this is the first thing you will need to do when setting up your site. Considering there are millions of websites on the internet, it's possible that the domain name you want may already be taken by someone else. So make sure you have several options in mind. Be sure to read our advice on how to choose a good domain name.
Include relevant information about the photograph and ask a question to your followers. This is important to drive engagement to your posts and it gives people the information they are looking for. Geo-tagging can help when customers want to find out where something is. A blogger utilising geo-tagging might include where they are in the photograph, while brands should geo-tag store locations to make it easier for people to find.
This is insanely helpful, thank you! I’m so excited to read the e-book guide on affiliate programs. My blog is still a baby so I’m working so hard to learn as much as I possibly can as consistently as I can. Abby, you have given so much advice in your posts that I have turned to while getting my blog going. Thank you so much for the advice, for exposing your readers to new bloggers with guest posts, and for always producing great content and great resources. You are AWESOMENESS!
While there’s probably a part of luck, the way you present yourself also counts. I just corrected a bunch of mistakes in your comment before approving it and I can imagine if your email to Amazon looked the same, they did not take you seriously. Consider using the free version of Grammarly when you write online. That will do a lot for your credibility (and that’s coming from a non-native speaker that also makes a bunch of mistakes and has to spellcheck a lot of what he writes).
Once your hosting is set up, you need to install a content management system (CMS) for your site. We recommend WordPress because it is easy to use and a beginner (like you!) can quite quickly figure out how it works. Most good hosting providers will have a one-click install option for WordPress, which means it will only take you a couple of minutes and you will have WordPress installed on your site.
For example, when someone drops a comment on a blog post, you should engage with that person, even if it's only to say thanks. This helps to bridge that emotional divide. Be sure to stay on top of all engagement on every platform. Don't allow it to consume you, but do your best to respond to people in a timely manner. This could make all the difference in succeeding with a sale or making someone pass you up. The more you nurture and develop your audience, the more they'll believe become fervent buyers.
Once you’ve got a topic and possibly some products to promote, the next lessons you’ll want to go through are ‘Finding and Registering a Domain Name’ and 'What to Look for in a Hosting Provider.' These will give you a hand with setting up your own domain name and hosting, and then you should have some help from your hosting provider to install WordPress.
Tip #3 is to consistently post valuable content to your followers. Now valuable content will be different in each niche, but a good rule of thumb is to post inspiring, helpful, informative or motivational pictures and videos at least once a day. If you’re struggling to come with ideas on what to post just go look at what other influencers in your niche are posting, and post similar content. Of course you’ll want to make it unique, but looking at other accounts is a good way to figure out what type of posts the people in your niche respond to the most. An important thing for to mention here is to avoid making your account a pitch fest. Of course your goal is to get people to click the links in your bio, but if you make every other post about an offer or a link all your going to do is piss people off, and ultimately lose followers. I’ve found that one promotional post per week is the sweet spot to not piss off your followers, but make sure they know you have an offer out there.
This next one is a short one, but it’s a big one. As you probably know (and have experienced!), the holiday season is a huge shopping period—which means it’s also potentially a great time for affiliate sales. The lead-up to the holiday shopping period is an important time to promote your affiliate links, so you might want to think about doubling down on your promotional efforts in the fall.
With the ability to rank organically in search engine queries, bloggers excel at increasing a seller’s conversions. The blogger samples the product or service and then writes a comprehensive review that promotes the brand in a compelling way, driving traffic back to the seller’s site. The blogger is awarded for his or her influence spreading the word about the value of the product, helping to improve the seller’s sales.
Let’s say I save the affiliate pin for my favorite Pinterest affiliate marketing course to a general group board called ‘Bloggers Share Your Best Pins.’ In the group board, there are pins about parenting, DIY, recipes, fashion, weight loss, and all sorts of topics. Because the board is a free-for-all, there are no relevant keywords for, well, any topic. How is the Pinterest algorithm supposed to determine that my pin is about affiliate marketing? Sometimes you have to put yourself in the Pinterest algorithm’s shoes, as strange as that sounds. How can you make its job easier? Signal exactly what your pin is about by using the right keywords and posting ONLY to relevant boards.