Let’s say I save the affiliate pin for my favorite Pinterest affiliate marketing course to a general group board called ‘Bloggers Share Your Best Pins.’ In the group board, there are pins about parenting, DIY, recipes, fashion, weight loss, and all sorts of topics. Because the board is a free-for-all, there are no relevant keywords for, well, any topic. How is the Pinterest algorithm supposed to determine that my pin is about affiliate marketing? Sometimes you have to put yourself in the Pinterest algorithm’s shoes, as strange as that sounds. How can you make its job easier? Signal exactly what your pin is about by using the right keywords and posting ONLY to relevant boards.
Because Amazon has a huge selection, and it’s so easy to generate an affiliate link for just about any product, it can be easy to fall into the trap of promoting an Amazon product without getting to know the product first. As a result, it can be really easy to start promoting something you don’t know very well, and risking the trust of your audience in the process.
Finally it’s possible to find out what your audience wants. There’s no need to go outside and ask pedestrians for their opinion. With a recently launched interactive poll sticker, which is part of the Instagram Stories, it’s way easier. Want to collect feedback on the promoted product or gather more ideas from the audience? Create a survey in one tap! Ask a question and give two answers to choose from. Check out the statistics to see the votes. The poll will last for 24 hours. If needed, fine-tune your affiliate marketing campaign according to the results obtained.
That’s a great tip Sean, thanks! I was thinking about what you said in your post about some companies not putting that they have affiliate links and you having to do some digging and there are couple of companies/authors who made products I love and keep using, but I’m not sure how to go ahead and ask about the affiliate link. I read the post you linked below about asking for guest blogging, which I thought was a must-read, and so, if you think of doing a follow-up on this one, would love to read some of your tips and do’s and don’t about this. Thanks again, Sean, you’re doing some very inspiring work here!
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You can use affiliate links throughout your site, but it’s best to place them in strategic places. These include reviews of the product or service you’re promoting as well as in depth tutorials and guides. You should also create a Resources page on your site where you list the tools, products and services you use in your niche and insert affiliate links for them.
What’s your passion? The subject that you talk, write and read about day-in and day-out is a good contender for your passion. It doesn’t have to be overly broad like wine reviews. A sharper focus, say West Coast Wine Reviews, can be a better place to start when learning how to affiliate market. In fact, a narrow focus can help your site appear high in the search engines and stand out in social media, which we’ll get to later. For now, start by listing the topics that interest you, starting with the ones you’re knowledgeable about.
Your domain is the address for your website (e.g., www.affilorama.com) so this is the first thing you will need to do when setting up your site. Considering there are millions of websites on the internet, it's possible that the domain name you want may already be taken by someone else. So make sure you have several options in mind. Be sure to read our advice on how to choose a good domain name.
Thirsty Affiliates tracks, cloaks, and categorizes your affiliate links. Once you’ve signed up for your program(s) grab your affiliate links and add them to this plugin. This can take time if you will be linking to multiple pages on your affiliate’s website (which in many cases, you should). The pro version comes with statistics but I don’t even use it and I’m quite the analytical person.
“Blogging, paid search, social media, video, mobile, podcasting, organic search, email, and so on — all of these tactics are used to by affiliate marketers to promote an array of affiliate products and services,” says Collins. “Different mixes work best for each unique niche and affiliate marketer, so beginners should explore the options and focus efforts on a few marketing channels that convert the best.”
If you try to sell a product that is in low demand then chances are that you are not going to get many sales no matter how hard you try. So it is a good idea to spend a bit of time researching and finding out if a product that you are thinking of promoting is a product that your audience needs. If your site gets decent traffic then you can conduct an online survey and easily get input from your visitors.
It’s probably worth asking an account rep if you can add “nofollow” to those links and stay compliant. For SEO, it’s not worth worrying about probably. Google has said before that they handle things like this for affiliate programs on their end if the program is big enough (i.e. they have enough data to understand what is going on), and Amazon is the biggest in the world. That’s just my gut, though.
** There are other programs affiliate programs that you can apply to for Pinterest depending on what you are wanting to promote. Some of these (like Target) offer products in a variety of categories, but you will just need to look through ShareASale and other programs and read through their TOS and apply. These are just ones that I use and were fairly easy to join and promote.
The next platform, which has created a great community of affiliate marketers and is a fantastic resource for a versatile and step-by-step affiliate marketing training program is Wealthy Affiliates. Over the years it has become one of the most reputable and highest-rated resources to teach you the ropes of digital marketing and online business for someone who has no or very little experience in the online and blog world.
Amazon’s language: “… you will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Content, or any Special Link in connection with an offline promotion or in any other offline manner (e.g., in any printed material, mailing, SMS, MMS, email or attachment to email, or other document, or any oral solicitation).”
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Formaro also publishes other types of content that appeal to the shopping side of her how-to audience. “You can also do product reviews or write gift guides on creative content websites, and these can be very effective — even more so than just linking to supplies within a how-to post,” says Formaro. “Keep in mind that people are most likely not in the shopping mindset when they arrive at your blog to get a recipe or how-to instructions. But, if they come to a gift guide or product review, the mindset is definitely shopping-oriented.”
The most important rule you need to remember when adding affiliate links is to mention that it is an affiliate link. In your pin descriptions, Pinterest urges you to always disclose that it is an affiliate link and affiliate networks require it. You can write this within your description or use #affiliate at the end of your description. This needs to be done in order to follow affiliate networks rules and abide by FTC regulations.