I am so delighted to have my friend Tasha from Designer Trapped in a Lawyer’s Body here today to talk a little bit about blogging strategy– and more specifically, monetizing your blog! Tasha is my go-to source any time I have questions about using affiliate sales as an income stream for my site, and I know you will find the information she has to share incredibly helpful as well. I’ll let her take it from here!
While I was doing WordPress speed optimization I noticed lots of people needed it, but very few people supplied it (there were a lack of services and tutorials when I researched Google). I also knew hosting was the #1 factor of website speed factor and these companies paid up to $200/sale. Hosting is a competitive space but the commissions and lack of supply enticed me.
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
You can use social media to share your blog content with affiliate links, or you can directly share your affiliate links. Note, that you should give an indication that the link is an affiliate link when you post to be transparent and not annoy your followers. People don't want to be sold to all the time, so posting affiliate links should be interspersed with non-affiliate and non-sales posts.
Many top-tier online brands list their affiliate programs right on their website so you can find them easily. Some are self-administered, others are run through an affiliate marketplace, but you can sign up from the brand’s website. Like marketplaces, these large affiliate programs are free to join and easy for affiliate marketing beginners to navigate.
If you try to sell a product that is in low demand then chances are that you are not going to get many sales no matter how hard you try. So it is a good idea to spend a bit of time researching and finding out if a product that you are thinking of promoting is a product that your audience needs. If your site gets decent traffic then you can conduct an online survey and easily get input from your visitors.
ps. collecting these Facebook polls is one of the main reasons I was able to get so many SiteGround sales. Yes, I’m suggesting SiteGround for your host, but this is also a strategy that can be used to collect unbiased reviews. Just go to Facebook and search “SiteGround poll” and you can dig up some great stuff – you can do this with lots of affiliate products/companies.
Pinterest’s enhanced ability to detect spam pins is great news, but it also means that pinners should take precautions to ensure their affiliate pins aren’t inadvertently flagged as spam. One of the guiding principles is that the image in a pin should be consistent with the destination of the pin. For example, a pin with an image of a throw pillow on a couch should not redirect to a vacation booking site.
Promote products at various price points. Even the little products (like Amazon ebooks) add up. If there is a truly useful product on the pricier side, it can still be worth the promotion even if only a few people buy it. If you’ve used a product of exceptional quality and it’s a good investment, or if it’s a product that’s unique, specialized or one-of-a-kind, go for it.
To learn Affiliate Marketing, the first thing that you should know is the difference between an Affiliate Marketing Merchant and an Affiliate Marketer. The product creator or seller in Affiliate Marketing is known as Affiliate Marketing Merchant, while on the other hand Affiliate Marketer helps in marketing those products by using different platforms.
Hi Peter, I personally have never tried promoted pins on Pinterest but it’s on my to-do list. I’ve heard mixed reviews (they made some changes back in June or July on ads that seem to favour bigger companies). I have heard however that if you promote a pin, your whole account gets a bit of a lift. I would definitely recommend giving it a go with a small dollar amount to see if it works, I think I will try too and will report back!