Hi Kate, on Pinterest, you can add the affiliate URL when you create the new pin on your account. If you already have the pin made and want to add the affiliate link, you can just “edit” the pin and change the URL. Hope that makes sense. In the book, Elise has a step by step tutorial with photos on how to add the URL to Pinterest in case you need more help.
As an affiliate marketer, one of the most important things to work on is your credibility as a product reviewer. That is why we recommend first to try using the product or service before writing a review and recommending it to other people. Until you work up your skills, you may want to try promoting recognizable brand products. And work your way to reviewing and recommending products of less popular brands.
If you focus on a niche that has a highly engaged following it is more likely to be successful. @afterpay obsession is one of those affiliates. It is for people who want to shop at stores that offer Afterpay. If a brand has any great promotions, they will let their users know so they can grab the bargain and pay in installments. They have a very active Facebook page but they use their Instagram page to highlight products, but also to encourage brands to work with them.
Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you're an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
Most affiliate networks these days offer an option to set a specific coupon code as “forced exclusive” to a specific affiliate publisher. This means that any time that coupon code is used, even if no affiliate link was clicked previously, the specific affiliate which the code is tied to always gets commission for sales where customers use that code. This is especially helpful if customers happen to visit a coupon site or a different bottom funnel affiliate before making their purchase when the Instagram influencer was the true referrer for the sale and deserves the proper credit.
The easiest way to get a lot from your influencer partners in your affiliate program is to set up a compensation plan with them where they’re paid a flat amount of money in exchange for promoting your products or services on their feed. Most influencers do not like working on a commission basis. They would much rather get cash upfront. If your brand were willing to do this, this would be the best way to get their attention. You could even work out a zero commission deal with them where they don’t earn commission from the sales they refer at all. If the influencer is really powerful, you might even come out ahead despite the upfront risk.
If you’re scratching your head wondering what affiliate marketing is, no worries! I, too, had never heard of affiliate marketing until about 9 months ago. Now, it’s one of my main sources of income. In a nutshell, affiliate marketing is when you promote the products of other companies to earn a commission on sales. Let’s say you love MAC Cosmetics and run a makeup blog. You can sign up for MAC’s affiliate program and get a unique link you’ll use to promote your favorite foundations, brushes, lipsticks, and so on. If someone purchases some lipsticks through your link, you earn a percentage of the sale. Affiliate commissions typically range between 3%-40%.
If I were a member of a group board called “Beautiful Home Decor” that was created for bloggers to share their blog posts, I would feel free to pin an image from a post of mine called “10 Beautiful Couches that Won’t Break the Bank.” Of course, that blog post would contain affiliate links. But, I would never pin an image of a couch with my affiliate to a group board called “Beautiful Home Decor” that I am a member of, since that is not the purpose of the board.
You’ve probably heard this a million times, but it’s worth reiterating. I still see square pins all the time on Pinterest. With affiliate pins, I make my pins longer than usual so that they stand out. My pins are typically somewhere between 735 x 1250 and 735 x 1400. I also experiment with smaller pins (600 x 900), and they do well too. There is no set rule for the exact dimensions your pins should be. Just make sure they are vertical. I use both PicMonkey and Canva to create my pins. PicMonkey has an edge over Canva in terms of features.
Don’t set-it and forget-it — Affiliate marketing is a great way to create a relatively passive income stream, but you can’t launch it, see a little success, then expect it to grow on its own. You need to work regularly — at least weekly — to create fresh content, market via social and email channels, and keep your promotions current, on-trend, and seasonally appropriate.
Set up a website. Professional or business websites can also use the Affiliate program. However, they are best used with people who do not sell similar products on their website, since Amazon's marketplace can drive business away. If you have a website promoting different products, a club, a non-profit or a service, then you can recommend quality products on your site and make money doing it.
“All types of posts have affiliate potential,” says Formaro. “On Amanda’s Cookin’, we match appropriate cookware and even ingredients in some cases to the recipes we create and post. On my Crafts by Amanda site, we match crafting products to our do-it-yourself kids’ crafts and home decor projects. These affiliate links add value to readers and are great ways to monetize recipes and how-to projects.”
That’s because the affiliate program works by setting a browser cookie when someone clicks on an affiliate link and tracks any purchases made at the destination before the cookie expires. After that, the affiliate program pays out a small commission. Thus, it’s possible to make a little money or even make a living off of affiliate marketing, but only if you can convince people to click on your links and buy your affiliate partner’s products.
This is crucial! Do NOT save your affiliate pins, or any pins for that matter, to generic, all-niche boards. You’d confuse Pinterest. When you share a new pin, the Pinterest algorithm goes to work to figure out what that pin is about. It determines this based on the image, keywords, and the boards where the pin is saved. If you want to learn the ins and outs of how the Pinterest Algorithm works, there’s no better course than Pinteresting Strategies. Mommy blogger, Carly Campbell, walks you through how she went from 0-200k page views a month by mastering the Pinterest algorithm and manual pinning.
I relay the story of Dan Henry because it exemplifies the power of this thing called the internet that binds us all. And while Henry has succeeded on a massive scale, so many others have hit roadblocks, stumbled, fallen and failed. The large rate of failure helps to mystify and obfuscate this world of affiliate marketing because so many are trying to penetrate this market but so few are able to succeed on a large scale.
Do you remember when I said Pat Flynn earns almost twice as much as he usually does through affiliate revenue at times? This is why. What Adobe is informing you of here is that they’ll allow you to promote their products with discounts from time to time. “Regular” means discounts offered regardless if your reader uses your affiliate link or not. “Exclusive” means your reader must use your affiliate link to receive a discount.
A great read. This book offers you a blueprint of the steps needed to begin an affiliate marketing campaign. Everything you need to know is presented in a simple, step-by-step manner it really lends it self very well to beginners looking to make a living from this business. The quiz section was helpful (even though I struggled initially to get it all in). I also loved the traffic optimization booklet that really goes in more depth explaining how to drive quality traffic to ones affiliate products. I can't recommend this enough!
Thanks for all the information I am slowly working my way through your list of do’s and donts! ! I’ve been approached by a website that wants to develop editorial content for my blog featuring home improvement tips from their”national client” and pay me $40 a year for reviewing and publishing their content. Boy, I am just not sure how this all works? Any words for when we are approached by others to write for our blogs?
Is the space crowded? The exercise to spot influencers will help you judge how crowded your topic is. Some competition is fine, don’t let a few influencers with heavy followings discourage you. It’s highly unlikely you’ll stumble upon a topic that doesn’t have competition. However, if you see page after page of blogs in the search results, you’ll have a hard time breaking into the top search results, which can hamper your efforts and your profits.
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