I’ve been pretty intentional about what types of products that I share with my audience, but one thing that I struggled with is that I didn’t want to come off as “salesy.” Because of this I included less affiliate links in posts or avoided different types of posts that I thought would be too pushy. However, it turns out using my affiliate links made it more convenient for my audience. Plus, the tutorial posts and roundup posts that do so well in affiliate marketing still can be super helpful and add value for your readers.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
There are dozens of affiliate marketing programs available which you can sign up with. Therefore, you need to choose the correct niche for you. If you known to trend on Instagram because of fashion, then you should choose a fashion affiliate program. However, if your Instagram followers follow you because of fitness, then you should to go for the fitness affiliate program. In a nutshell, always choose a program which your audience will relate well with.
To think you guys scrambled and re-invented the wheel in 5 days is absolutely amazing too! I am glad you produced this thorough resource on how to hopefully abide by the Amazon TOS; play it on the conservative/safe side is the message here. You people are so knowledgeable in your business, and even you guys got a knock on the door from Amazon Associates.
Maybe, maybe not. Some of those commission rates still flirt with the industry benchmark for their respective categories, but when you consider that the commission rates used to be standardized across the entire site on a tiered commission structure (the more you sold, the higher commission “tier” you could unlock), some people’s businesses got completely shellacked by this change.
Obviously, around Christmas period, people tend to buy more, therefore, post recommended products before this period to take advantage of sales that will go on on Amazon affiliate marketing. It is better to start creating a seasonal schedule for your blog posts early enough. There are several holidays, so you can plan ahead of them to make more sales and earn your commission.
Creating a blog is also a great idea to along with your products. Not only does it give you the ability to showcase your products, but it keeps your readers up to date with upcoming products, promotions, descriptive posts, social media sharing, email list building, etc. Here is a FREE 7-Day email course on how to start a profitable blog if you are interested.
Promote products at various price points. Even the little products (like Amazon ebooks) add up. If there is a truly useful product on the pricier side, it can still be worth the promotion even if only a few people buy it. If you’ve used a product of exceptional quality and it’s a good investment, or if it’s a product that’s unique, specialized or one-of-a-kind, go for it.
Krista Fabregas is a staff writer at Fit Small Business and editor of the Ecommerce Section. Krista launched her first ecommerce site in 2001, and soon grew to operate two niche B2B and B2C sites, a 10K square foot warehouse, and staff of nine. Combined, her sites sold more than $1.5M annually for several years. Krista now shares her hands-on experience with others looking to expand into online sales. When not helping small business owners launch and grow efficient ecommerce operations, Krista enjoys writing fiction and nonfiction and riding horses and motorcycles in her hometown of Houston.
In 1994, Tobin launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, who owned half of Prodigy. By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking. In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores.
Pins with affiliate links should have an FTC-compliant disclosure that makes it clear that purchases made through that pin will result in compensation to the original pinner. Publishers should also confirm that the advertisers they’re working with allow their affiliate links to be posted to social networks so they don’t violate the program terms within that relationship. It’s best to read and follow Pinterest’s Acceptable Use Policy.
Take advantage of marketing tools whenever possible. Many affiliate programs offer useful resources to their affiliates aimed at helping affiliates make more sales. These range from monthly newsletters highlighting upcoming sales, tips or affiliate case studies, Facebook Groups just for affiliates, private webinars explaining marketing strategies in depth and more. Ultimate Bundles does this exceptionally well.
While there’s probably a part of luck, the way you present yourself also counts. I just corrected a bunch of mistakes in your comment before approving it and I can imagine if your email to Amazon looked the same, they did not take you seriously. Consider using the free version of Grammarly when you write online. That will do a lot for your credibility (and that’s coming from a non-native speaker that also makes a bunch of mistakes and has to spellcheck a lot of what he writes).
If I were a member of a group board called “Beautiful Home Decor” that was created for bloggers to share their blog posts, I would feel free to pin an image from a post of mine called “10 Beautiful Couches that Won’t Break the Bank.” Of course, that blog post would contain affiliate links. But, I would never pin an image of a couch with my affiliate to a group board called “Beautiful Home Decor” that I am a member of, since that is not the purpose of the board.
Hi Peter, I personally have never tried promoted pins on Pinterest but it’s on my to-do list. I’ve heard mixed reviews (they made some changes back in June or July on ads that seem to favour bigger companies). I have heard however that if you promote a pin, your whole account gets a bit of a lift. I would definitely recommend giving it a go with a small dollar amount to see if it works, I think I will try too and will report back!