This is extremely helpful information for somebody who is a newbie blogger! I’ve been looking for an all inclusive “guide” to explain affiliate marketing and this is the best I’ve found. Quick question for you – when you talk about the cookie expiration date, is that from the date that you post your review/recommendation or from the date that the reader clicks on the link? For example, the affiliate links you posted in this post are well over 90 days old but if I click on one of them now and buy that product, do you still get paid? Just curious how that works.
Once you’ve chosen your interest and you’ve create a website where you can write about it, the next step is to pick out the affiliate programs that will advertise on your site. It’s tough to start affiliate marketing without a monetization plan! With over a million products and services to pick from, you’re bound to find something related to your interests, so feel free to go crazy with ideas like underwater basket weaving and scuba lessons if your interests lie with the ocean, or organic food and organic conditioners if you prefer to discuss how to stay beautiful with only organic plant extracts.
Nowadays, the majority of large businesses offer affiliate programs. So find ones that are in your niche. If you are popular on Instagram for fashion, then you should opt for fashion affiliate programs. If your Instagram audience follows you because you are well known in the fitness industry, then you need to find health and fitness affiliate programs. Your following won’t purchase items that aren’t relevant to their interests. So choose affiliate programs that sell products your audience can relate to and that will add value to their lives.
Banner and sidebar ads: Virtually every affiliate program provides a wide variety of ads that you can insert into the sidebars, header and footer sections of your WordPress website. Some of these affiliate ads promote a flat-fee product like the Amazon Prime free trial. Others automatically update with features products and items from your affiliate partner. Either way, if your reader clicks on one and makes a purchase, you get paid.
There are two important links you need to make it easy. The first is the blog posting link which is at the bottom of the posting page of the blog software written as “bookmarklet”. Click on the link while holding down the mouse and drag it up to your Links toolbar on the browser you are using. This makes it possible to use a mouse click to blog a product.
Ooh that makes sense! Yeah, surname would probably be a big one. I’ve also heard that they keep tabs on any old addresses you’ve registered and if the address is the same as someone buying from you, then that doesn’t count either. I can’t imagine they’d be able to know who ALL your friends are, but a good thing to be mindful of! When I first started I thought, hey, why not just make a FB post and tell everyone to buy off me? haha then I realized maybe it’s not that simple.
Long-term success depends on doing two things well: building content that delivers value to readers and using that content to market affiliate products to convert those readers into buyers. There are many different types of content and affiliate link combinations you can try, and Amazon Associates reports and Google Analytics both help you measure success and fine-tune your efforts.
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
The top Influencers may balk at this payment model since they are used to pay-per-post. But again, it’s much more likely that micro-influencers will be open to this model. And to sweeten the pot, you should offer an initial “signing bonus” of free products for them to have, and also a higher commission rate unique for these affiliate Influencers. If your usual commission rate is 10–20% for the average influencer, consider going as high as 50%. Even if the ROI isn’t quite 11X, but say 5X, it’s still well worth the commission costs.
We already touched base on this, but we’ll mention it again. Affiliate marketing is one of the most important sources of income you can use because it’s accessible to almost anyone and is so effective when it comes to generating revenue. You don’t need tons of traffic or a strong social media presence to get started. You only need great, high-quality content as well as products and services to promote.
In most cases, organizations that employ an affiliate strategy tend to be in the e-commerce space. That’s because it is fairly simple for e-commerce brands to track purchases based on a single tracking link. Other types of business, like B2B software or services, tend to be ill suited for affiliate programs because of long and complex sales cycles.
"A good book for those who know they want to make money online and have identified affiliate marketing as a way to go about it. The author teaches you the traditional way of doing it i.e. building websites and writing about the products/services you want to promote. The author also talks about the modern way of going about it that don't require you to build websites.These include building sales funnels or leveraging other people's funnels or building a Facebook or YouTube following and using those channels to promote stuff" - Timothy
This is so exciting! As a blogger, I’m always looking for ways to maximize my revenue streams. Thank you, Tasha (and Abby) for sharing this valuable info. BTW – I am taking Tasha’s Blog Boost Bundle courses AND Abby’s Book Boss course and both are excellent and full of valuable advise! Thanks to you both for taking the time to create these incredible courses!
Fill out your bio with all the right information: This includes your contact information, what you post about and where you’re from. Add in a few keywords and even a couple of hashtags to ensure you’re easily findable by the right kind of followers. Something like: Beauty Blogger from San Francisco with a penchant for travel. Business inquiry: email@example.com
I just started using affiliate link for home decor on some of my Pinterest boards and I had a long disclosure. So glad I read this so now I can just put (affiliate) in the description. I’m a newbie, if you couldn’t tell. Haha. I always worry about getting in trouble with that kind of stuff. Thanks for all of the wonderful info Tasha. I look forward to reading your mini ebook 🙂
This is how you turn visitors into buyers into raving fans. If anyone is serious about "making it" in affiliate marketing, or simply making any semblance of money online, they have to adhere to this single principle. The better you get at creating an emotional attachment during each stage of your funnel, the more likely you'll be to succeed and even to get rich through your efforts.
When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.
MozBar – MozBar is a Google Chrome extension that lets you Google any keyword and see how competitive the search results are. The higher the DA (domain authority) and PA (page authority) the more competitive the keyword is. However you still want to click on the top results and browse the content to make sure you can creating an article/video that is better than whoever’s in the top results. That is really what “researching the competition” is all about.
You create an account with one (or both) of these services and provide information about your business as well as your payment information so you can receive payouts for commissions. Once you’re all set up, you can browse each service’s advertiser library and apply for various affiliate programs. You can see the dashboard displays the commission rates each advertiser offers. Payment is handled by the service themselves, so you won’t need to send and keep track of invoices.
Affiliate marketing pulls together marketers who want to advertise and publishers, sometimes called influencers, who want to promote products and services and get paid to do so. Publishers place customized links to things they want to promote within their website or social media content. Then, they get a portion of the sales as a thank you for their promotion.
With all of this in mind, you also need to understand that affiliate marketing is not some get-rich-quick system. It’s a business. A real marketing business that will take some time to grow. All of the resources you need in order to succeed are listed above, but don’t expect overnight success. Give it a good 6 to 12 months and about 10 to 15 hours per week working on your business. If you do that, by this time next year, you should be an affiliate marketer yourself, at the very least making a nice secondary income. If not, in a year from now, you’ll be exactly where you are right now. Focus on the long-term and keep going with sustained effort. Of course, I’m always available as well if you ever want to contact me. I never charge a dime. 🙂
That statement is a mouthful, but the second sentence is most important. What Adobe is telling you is that it’ll save your reader’s cookie data 30 days after they’ve clicked your affiliate link. This means if they click the link on the 5th of the month but don’t purchase anything until the 15th, you’ll still receive a commission from their purchase due to that 30-day cookie duration so long as they haven’t cleared the cookies in their browser.
Google Autocomplete – go to google.com, start typing a phrase and look at the dropdown autocomplete results. You can use the underscore character “_” to have Google fill-in-the-blank. Just make sure the last character you type is an underscore. Try using plurals and change the word ordering to see different results. This is how I find 90% of my keywords.
Let’s take a look at a real-life example. I’ll show you how I did keyword research to promote my affiliate pin for the Pin To Profits – Affiliate Marketing Course. The course teaches beginners how to make money on Pinterest using affiliate links. Before I put myself in my audience’s shoes, I make a note of the key information about the course that I need to convey.
Take advantage of affiliate program freebies when available. Many affiliate programs provide free printables, guides, webinars or other lead magnets designed to get potential customers in their sales funnel. As an affiliate, you can share these freebies with your audience using your affiliate link so if they eventually make a purchase, you’ll earn a commission, but if they don’t they still get value upfront.
Understand where people are at in the buying cycle and promote accordingly. Spend the most time sharing affiliate links where people are ready to buy. For example, you can share affiliate links on Pinterest, but most people are not on Pinterest to buy but to look. As such, focusing your affiliate marketing strategy on Pinterest might not be the best use of your time. Review posts, for example, might be better at tipping people over the line into buying.
I found the course extremely helpful especially as i am a beginner. Lisa is excellent at explaining which is important when you are starting out. She has made me understand the importance of finding the right niche and that to me is where most of us go wrong. I am extremely grateful for a course like this and would like to take this opportunity to thank you Lisa for creating a course that helps others! – Michelle
Process-specific tutorials: You can also provide your readers with an in-depth process tutorial. For example, a DIY blog could write a tutorial blog post on “How to refinish an antique dresser” or a food-based blogger could describe “How to can your own tomatoes.” In each of these, all of the products you need to accomplish these outcomes would be links to Amazon.
I’ve just got to hear about affiliate marketing and am really a newbie to this matter. The post above was so great and helpful for a person like me. I also took a look at locationrebel which seemed very exciting to me. I wonder if those courses and blueprints are still applicable because as far as I’ve seen, the reviews and testimonials all refer to the year 2013. It was the only reason that hold me back from joining the Locationrebel. I would be very thankful if you help me with this matter.
Second, it’s a good idea to create a few new personal boards that are used solely for the purpose of pinning products that are for sale (using your affiliate links of course). For example, I have created a personal board called “Gorgeous Throw Pillows and Bedding.” The description for the board is “This board is full of gorgeous throw pillows, accent pillows, decorative pillows, duvet covers, sheets and bedding. Changing your throw pillows and bedding is such an easy way to refresh any room on a budget!” I pin beautiful products to it and edit the urls of the pin to my affiliate links, using the process described above.
I had that experience as well. Getting high monthly page views doesn’t necessarily translate to more traffic. You also need to focus on the conversion rate of your pins. For each pin, divide the number of clicks by the number of close ups. That gives you the conversation rate. You want that number to be at least 50%. Make a note of the pins that have the highest conversation rates and see what design elements they have in common. They create more pins like them. Hope that helps.
Adam Bosch is a Master Digital Marketer who has been running online businesses for 7 years+. Through various methodologies across affiliate marketing, SEO, internet businesses and more, he has come up with some really important tricks that will help you grow your business online. The nuggets in this course aren’t ones that are freely available online, but deep insights that are well worth paying for.
I eventually learned the best model (for me) was to copy what Yoast did… charge a flat free for SEO Audits. People were always super happy with my audits. I still have my SEO audit templates (one for local SEO, national SEO, etc). Sometimes it would only take me 4 hours to write an audit and I would get $750, sometimes more if they wanted a more thorough audit. Maybe I undercharged?
Translation: Don’t lie about the Amazon products you’re promoting. This seems pretty obvious, but this also means not overpromising or misrepresenting the products you’re promoting, even in a small way. (For instance, don’t say the camera you’re promoting has 20 megapixels when it really only has 15.) Now, of course innocent mistakes and typos can still happen to anyone, so double-check everything you write about the products you’re promoting to make sure it’s accurate.
There’s a popular saying among affiliate marketers and that saying is “content is king.” Content is truly the lifeblood of any affiliate marketing business. So far, everything you have had to learn has actually been relatively easy. Learning how the affiliate marketing industry works is easy to understand once it’s explained to you. Doing market research is easy if you know what to look for. Creating a website is SUPER easy. Writing hundreds of pages of content? Not so easy.
This is something you should spend a lot of time researching before you dive in and write that first article. The tutorial videos you’ll find here are probably the most important videos you’ll watch. Even if you’re “not a writer”, they will show you how to create awesome content for your new affiliate marketing site. The tips and tricks in those videos is invaluable. Go through all of those videos… twice.
While I was doing WordPress speed optimization I noticed lots of people needed it, but very few people supplied it (there were a lack of services and tutorials when I researched Google). I also knew hosting was the #1 factor of website speed factor and these companies paid up to $200/sale. Hosting is a competitive space but the commissions and lack of supply enticed me.
Sponsorships, on the other hand, are direct endorsements of your brand or content. You’re paid a lump sum, ranging from a few hundred to a few thousand dollars, regardless if you generate traffic and revenue for the company. Because of this, sponsorship deals are typically only offered to established blogs who can provide a decent amount traffic to the company endorsing them. This makes affiliate marketing a much better income source for new and smaller blogs.
Mistake #5: Promoting a lot of affiliate products instead of just a few. Once you start affiliate marketing, you realize how easy it is to share affiliate links. Instead of becoming an affiliate for a lot of different products and sharing them liberally, I recommend concentrating on just a few and sharing them intentionally. It doesn’t seem as spammy, plus you can be sure the products you do promote are closely aligned with your brand and message. Deep is better than wide.
Consistency and discipline – Mr consistent usually gets the best results. Being consistent and disciplined in your business ensures you’ll minimise distractions that will delay your success. It will also help you develop a structure around your daily actions so you won’t waste time figuring out what to do next. Creating a plan and sticking to it is essential for long-term results.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
Offer More than Just Instagram Expertise – Employers will often want all of their social media platforms managed for them. If you can offer social media marketing and management across a range of platforms you will be in much more of a demand. A quick Google search will bring up a range of online courses to help get you started as a social media guru.
So now you know the 5+ handy ways to make money through Instagram, you’re all set to start building your empire. Whatever avenue you decide to go down, be sure to always keep your personal brand in mind and treat what you do as a business. The more you understand what it is you can offer, the stronger your message will be to potential collaborators!
Affiliate Marketing Blog – This is the source for affiliate marketing news and opinions from Shawn Collins, a co-founder of Affiliate Summit, the premiere affiliate marketing conference. During his approximately 20 years as an online marketer, Collins has garnered a wealth of valuable industry knowledge that he shares on his blog. Collins also offers a podcast, “This if Affiliate Marketing,” where he interviews guests so listeners can learn about the people of affiliate marketing.
If you’re a blogger, start by going through your analytics and finding your most popular posts. In Google Analytics (GA) you can find these pages by going to your GA Dashboard > Behavior > Site Content > All Pages. Examine the ones at the top of the list that bring in the most traffic. Are there any affiliate products or services you can naturally include in them?
Maybe, maybe not. Some of those commission rates still flirt with the industry benchmark for their respective categories, but when you consider that the commission rates used to be standardized across the entire site on a tiered commission structure (the more you sold, the higher commission “tier” you could unlock), some people’s businesses got completely shellacked by this change.
Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer.
The General Data Protection Regulation (GDPR), which took effect on May 25, 2018, is a set of regulations governing the use of personal data across the EU. This is forcing some affiliates to obtain user data through opt-in consent (updated privacy policies and cookie notices), even if they are not located in the European Union. This new regulation should also remind you to follow FTC guidelines and clearly disclose that you receive affiliate commissions from your recommendations.
I have started looking at affiliate networks and finding products to promote that way. Also going to try to utilize a Youtube channel with promotion, as well as some paid advertising. It all works with the right amount of patience. I do have an Amazon Affiliate account that I can link too, but diversifing and learning to branch out is key. Truthfully I do not think the Amazon associate program is all that newbie friendly.
Great post, Sean! I have been using Adsense for the most part for two years now and each year, due to great content, my income has doubled. Thanks for all the great content, and this is sure to open my eyes a bit more to the likes of Amazon, which, I will admit, I have been ignoring due to the way they treat their affiliates. But, maybe it’s just me being a turd….
Don’t Buy Fake Followers – Although brands might be impressed at first glance with your follower numbers, it won’t take long for them to realize that your audience isn’t worth paying for. A few clicks to check on engagement levels and how your followers have responded to your posts will tell them that you have bought your followers, not organically grown your audience. This isn’t the type of audience that will get results for businesses, and consequently, people won’t want to pay you to promote their posts.
Before we proceed, I’d like you to hop over to this page and sign up for a free account. It doesn’t cost you a thing to sign up, but when you do, you’ll get access to a bunch of stuff that will really help you. After signing up, you’ll see some options for premium accounts and paid services, but you can just ignore that. We’re only going to be using the free stuff that you get.
** There are other programs affiliate programs that you can apply to for Pinterest depending on what you are wanting to promote. Some of these (like Target) offer products in a variety of categories, but you will just need to look through ShareASale and other programs and read through their TOS and apply. These are just ones that I use and were fairly easy to join and promote.