Lets take a minute and clear up some confusion many people have about affiliate marketing Most people confuse affiliate marketing with MLM (multi level marketing) also known as pyramid selling or the ponzi schemes. Ponzi schemes generates returns (money) for older investors by acquiring new investors. This is similar to a pyramid scheme in that both are based on using new investors money to pay the older (initial) investors.
Don’t set-it and forget-it — Affiliate marketing is a great way to create a relatively passive income stream, but you can’t launch it, see a little success, then expect it to grow on its own. You need to work regularly — at least weekly — to create fresh content, market via social and email channels, and keep your promotions current, on-trend, and seasonally appropriate.
Now that you’ve got the basics down, we’ll dig into the strategies and tactics that will help you accelerate your affiliate marketing success. We’ll revisit some of the crucial basics, go over the must-dos of affiliate marketing, explore different promotion types, dig into some advanced affiliate marketing strategies, and uncover ways to stay on track when the going gets tough.
It would be nice if we could create websites about whatever niche we wanted, and that’s fine if you don’t care about money, but if you actually want to earn an income from your affiliate marketing efforts, you need to know for sure that your niche is profitable and winnable (enough demand but not too much competition). Trust me, there is a niche for you. Go out there, do some research, and find it. These videos will show you exactly how to do that, step-by-step.
Make sure your bio includes some good information about you or your company - you have 150 characters to show off what you’re about. Make sure you include your website link, and a way of contacting you as well - this is important for influencers, and also brands. At the moment it isn’t possible to search bios for keywords and hashtags, so don’t worry about using those in your bio.
The seller, whether a solo entrepreneur or large enterprise, is a vendor, merchant, product creator, or retailer with a product to market. The product can be a physical object, like household goods, or a service, like makeup tutorials. Also known as the brand, the seller does not need to be actively involved in the marketing, but they may also be the advertiser and profit from the revenue sharing associated with affiliate marketing.
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.
Tip #1 Post links to your landing pages and websites within your stories. Now before you get all like, but I need to have like 10,000 followers to be able do that. Let me give you a strategy to help get you there ASAP. The strategy I prefer for getting 10,000 followers takes a little longer than follow/unfollow, but it gets high quality active followers, and that’s Gary Vee’s $1.80 strategy. Basically with this strategy you search up 10 hashtags in your niche and and leave your 2 cents, AKA a comment on the top 9 posts for each hashtag. I highly recommend doing this over the follow, unfollow method because you can really build a strong connection which of course is great for sales, but if you’re a little more impatient feel free to do the follow, unfollow method with an app like captivate to speed up the process.
The best way to find suitable brands to promote is by simply using a search engine using: '[Brand] + Affiliate Program'. Some companies run in-house affiliate programs however, this is a very specialist area. Therefore, most companies opt to employ an 'affiliate network' which has already built a large base of affiliates and gained years of experience in running successful programs for clients.
Good comment Jason, at some time in the future Amazon may decide they have so much market share they don't need affiliates anyway. I mean, if you're just sending them people who are already Amazon customers there's not so much benefit there for them. Or they may decide to only work with select HIGH QUALITY affiliates and the average "affiliate site" owner will not be chosen.
Affiliate marketing is when you promote other people’s products and services, earning a small cut of the revenue for every resulting sale made. It’s incredibly popular, with 81% of surveyed brands using affiliate marketing in one study. And the benefits of tapping into this market are numerous. It’s a largely passive income stream, for example, and has a low barrier to entry.
Tip #3 is to consistently post valuable content to your followers. Now valuable content will be different in each niche, but a good rule of thumb is to post inspiring, helpful, informative or motivational pictures and videos at least once a day. If you’re struggling to come with ideas on what to post just go look at what other influencers in your niche are posting, and post similar content. Of course you’ll want to make it unique, but looking at other accounts is a good way to figure out what type of posts the people in your niche respond to the most. An important thing for to mention here is to avoid making your account a pitch fest. Of course your goal is to get people to click the links in your bio, but if you make every other post about an offer or a link all your going to do is piss people off, and ultimately lose followers. I’ve found that one promotional post per week is the sweet spot to not piss off your followers, but make sure they know you have an offer out there.
The fit must be right between you and the merchant who is going to benefit from your promotional efforts, or it simply won’t work. The easiest way to begin with affiliate marketing is to select an affiliate network. Many affiliate networks exist, some which are tied to well-known companies like Amazon, Google, and Apple, while others specialize in specific types of products and services.
Many successful affiliate marketers have a basic 2-page website and an email marketing system that does their affiliate promotions on autopilot to make passive income. One page is a landing page that promotes a lead magnet to entice people to subscribe the email. Once subscribed, the visitor is sent to the second page, that often has information about an affiliate product.
However, be aware that you need to submit an application to most of these networks to be accepted. Once you're accepted in, you're often required to apply directly to the merchant afterwards. So there are two layers or gates that you need to bypass. That's also why it's important to build up your platform and create that emotional bridge between yourself and your audience before attempting to promote anything to them.
Google Autocomplete – go to google.com, start typing a phrase and look at the dropdown autocomplete results. You can use the underscore character “_” to have Google fill-in-the-blank. Just make sure the last character you type is an underscore. Try using plurals and change the word ordering to see different results. This is how I find 90% of my keywords.
Ah, my favourite section. SO, by now, you guys should know that I hate crappy advice. Wellll, I feel like the Internet really let me down with affiliate marketing, because there’s so many small considerations and details that people rarely mention in the beginner guides. SO, here are some sad truths to be wary of (that I had to learn the hard way):
The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough.
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.
However, more recently, people have been using affiliate links in social media, particularly on Facebook and Instagram. Affiliate marketing is ideal for Instagrammers who have a large audience to promote and sell products to but have no actual products to sell. Instead of creating their own product, Instagrammers can simply promote someone else’s, taking a percentage of the profit once someone from their Insta-audience makes a purchase. Sounds appealing right?
The same holds true for video ads. As Mediakix reports, sponsored videos are commented on three times more than sponsored photos. Once uploaded, your post will be labeled ‘Sponsored’ and will show up in the news feed of those users who fit the profile to be the most interested in your offer. This way, Instagram aims to preserve the seamless look and feel of the feed, so that users are more willing to engage with it.
There are dozens of affiliate marketing tools we can recommend to you, but we’re going to stick to three. The first is Pretty Links. It’s a free WordPress plugin that also comes in a premium version. It allows you to cloak long, unappealing affiliate links with your own custom “pretty links,” such as “yourdomain.com/go/audible/.” It also provides a shortcut in the WordPress editor, which you can use to add affiliate links to posts on the fly.
Now, is there a format that I should follow as to what to exactly name those products in my post? I’m asking because I’m writing the product names manually. For example, if I am promoting the product “MegaFood – Women Over 40 One Daily, Multivitamin to Support Immune Health, 90 Tablets”. Should I use this full name in my article or can I use “Mega Food 40+” or something else? It just feels like I might go wrong and violate the ToS there.
Then I made my very first affiliate sale for my favorite travel blogging course. It was a recurring payment of $38.80 (someone purchased the course on a payment plan.) I was over the moon! I had been promoting that course for 2 months before I finally made a sale. This small win encouraged me to continue trying different strategies to promote affiliate products.