Affiliate marketing is an ideal solution for those looking to gain control of their own income by focusing on performance-based revenue options. Working in tandem with a seller, a motivated affiliate marketer will be able to achieve a passive income from the comfort of their home without worrying about producing their own product or service. Although the success of the job does depend on the affiliate’s marketing skills, it can prove to be an effective way to meet your income goals as either a primary career or a profitable second job.
Although it differs from spyware, adware often uses the same methods and technologies. Merchants initially were uninformed about adware, what impact it had, and how it could damage their brands. Affiliate marketers became aware of the issue much more quickly, especially because they noticed that adware often overwrites tracking cookies, thus resulting in a decline of commissions. Affiliates not employing adware felt that it was stealing commission from them. Adware often has no valuable purpose and rarely provides any useful content to the user, who is typically unaware that such software is installed on his/her computer.
On the other hand: the main reason of bankruptcy for small businesses is bad financial management. Simply said: to forget to make invoices, not checking the payments and not following bad payers. 1 out of 3 is going bankrupt for this reason alone. I had to learn it myself. I spend at least 10% of my time with financial stuff. I don’t love it but the bills get payed ;-)
Long-Tail Keywords – specific keywords usually with 3-7 individual words in a phrase. They are highly targeted and MUCH easier to rank for than broad keywords (all mine are long-tail). The lower your domain authority (check using OSE), the less competitive (more long-tail) your keywords should be. If you can get more specific and the keyword still shows up in Google Autocomplete, Moz Keyword Explorer and other keyword tools… choose the SPECIFIC one.

Well, in my personal experience, affiliate marketing makes up the largest chunk of my blog income. Since getting started back in October, I’ve made a few thousand dollars from affiliate marketing (including $1500 in the first 30 days!). The road to get there wasn’t easy though… affiliate marketing isn’t just about dropping links and hoping people will buy things. There is, in fact, a lot more strategic thinking involved, which brings us to the next major question:
This can be as simple as adding a single disclaimer at the top of a blog post in which you’re sharing affiliate links. I’ve had people tell me it feels odd to tell visitors that you’re making money from an action they’re taking, and I get it, but the truth is this: it doesn’t cost those visitors anything to use your link (beyond the cost of the product), and once you help them, they’ll often look for ways to help you in return. And providing affiliate links is an easy way to let them do that, at no extra cost to them!
To find out if there’s internet and social traffic surrounding your niche, try doing some search engine keyword research and search for related topics on social media. If keywords related to your topic have large search volumes, and if you find related Pinterest boards, Facebook pages and Instagram streams with lots of followers, you have an audience.

You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.  

I relay the story of Dan Henry because it exemplifies the power of this thing called the internet that binds us all. And while Henry has succeeded on a massive scale, so many others have hit roadblocks, stumbled, fallen and failed. The large rate of failure helps to mystify and obfuscate this world of affiliate marketing because so many are trying to penetrate this market but so few are able to succeed on a large scale.
Sugarrae.com – Confused about the lingo of affiliated marketing, how to generate fresh blog posts ideas or using Google Alert to find new affiliate programs to work with? Sugarrae.com, run by Rae Hoffman, is the blog to find answers to these and other nuanced affiliated marketing questions. Hoffman provides tips and tutorials to aid you in building passive income streams online.
Target 1-2 Keywords Per Article – until you can successfully rank for 1 keyword for an article, don’t try targeting 2. Once you get the hang of it and are ready to write an article around 2, choose a secondary keyword that is a synonym of your primary keyword. An example would be “Slow WordPress Site” and “Why Is WordPress Slow.” Then craft your article title/SEO title/meta description to mention individual words of each – while making them read nicely.
An individual who promotes an advertiser’s product or service. In exchange, the publisher earns a commission. Usually, there is a contract that binds a publisher and advertiser. As part of this contract, the advertiser is the one who provides a publisher with text ads, links, and banners. The publisher then uses it on their website to promote the advertiser’s products and services. The publisher is also known as an affiliate – the future you.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales. 
You’ve no doubt encountered affiliate marketing on the Internet without even realizing it. Lots of popular blogs and websites write about particular products and then link to Amazon or an online store. They receive commission money when you click on the link and buy the product. As an affiliate, the blog receives a little ‘tracking code’ from the product creator that enables them to know if you have bought the product.
As mentioned in step one, you need to have your website or blog set up and running before you sign up for Amazon Associates. You must provide the URL to your website during registration, so get your WordPress website or other site set up before applying. You can include up to 50 different affiliate sites under one account. Plus, if you develop mobile apps like a mobile deal finder or how-to app, you can include those in your affiliate marketing plan too.
I was able to make my first online dollars through Amazon Affiliate sales… It was never much and in the beginning I was just excited to make $10 in a month, which was enough for a free ebook or two. With regular updates and link inclusions in my posts over time I was able to grow the number up to like $300 a month–which I was pretty happy with. Of course the payout rates are paltry compared to a sale of an info product like one from Unconventional Guides, etc. Thing is, people seem to be more open to purchasing physical products rather than information products…
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.

An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
Be honest. Talk about what you like and don’t like. Be fair and build trust. It will serve you well later. For examples, check out my review posts about Elite Blog Academy and Self Publishing 101. I get emails frequently from people who tell me they decided to purchase one of those courses through my affiliate link because it was the most balanced review they found.
Building connections in your niche is essential. Once you know people posting similar content you can work with them to write guests posts on their blog. This is a great way to get backlinks since you'll be writing the content on their blog. If you have a huge article about the "best kettlebell for beginners" for example you could guest post for people in the health niche with kettlebell exercise tips. Building backlinks to your article and site is essential when trying to show up high in Google search results.
CharlesNgo.com – Charles Ngo, a well-known and respected Internet marketer, shares affiliate marketing strategies that help people work smarter, not harder. His blog posts cover how to launch an affiliate marketing campaign, why offers aren’t converting, how to get things done in a distracted world and much more. He suggests the best books to read on the subject and provides his own advanced training called the AFFcelerator Program.
I stumble upon a roadblock signing up as an affiliate for Amazon. On step 3 they ask for a number for verification. They are restricted from making calls to the Phils for verification. I thought of using a Google voice number (US based). Will that help? I don’t want to try until I am sure for fear of getting rejected even before I start. Or what do you suggest? I tried a live chat with Amazon and all the CS said was yeah no call verification for a Philippine number. appreciate your help. Thank you.
Thanks for all the information I am slowly working my way through your list of do’s and donts! ! I’ve been approached by a website that wants to develop editorial content for my blog featuring home improvement tips from their”national client” and pay me $40 a year for reviewing and publishing their content. Boy, I am just not sure how this all works? Any words for when we are approached by others to write for our blogs?

The moment you step into the world of affiliate marketing, the key skill needed to make you succeed is expertise in digital marketing. While it may take some time for you to figure out whether email marketing works for you, or is it SEO, it is a good idea to begin by knowing all fields of digital marketing and then deep diving into one particular subject. You will learn about topics including Facebook Marketing, Twitter Advertising, Quora Marketing, Google Adwords, Google Analytics and even EMail Marketing, SEO Fundamentals as well as WordPress.
Most affiliate marketers choose a WordPress blog as the platform for their website because it’s very low cost and offers unmatched content creation possibilities. The WordPress platform is free — your only out-of-pocket cost of having a WordPress site is hosting. This runs just $2.95 per month with our preferred hosting provider, Bluehost, plus you get to test it out with its 30-day trial. You also get a free domain name, which is your website address and a free business email to make it all official.
Blogging is probably the most common way affiliates make money with the Amazon Associates program. Some bloggers have a general topic site, and use a variety of affiliate programs and other monetization options. Other bloggers have a niche site, zeroing in on select products that the site covers. Either way, making money with Amazon Associates on a blog can be done by:
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
This is my first comment on your blog and I am really impressed by the quality of the content! You said that Amazon is famous but it’s complex and I agree with you upon that. As a beginner, I don’t think it’s a good idea to join complex affiliate programs. I recently published an infographic about affiliate marketing sats (https://www.earnyfy.com/affiliate-marketing-stats-2016) amazon was not the list of top affiliate networks used by affiliate marketers. I think Clickbank is good for the beginner. And another I think liked is that telling people that it’s not as easy as it sounds. Most people think making money is really and when they know the truth they call it a scam and give up.

This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.


While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
Now here’s the tricky bit: let’s say you’re part of the Amazon.com program (for the US) and you generate an affiliate link for Amazon.com. If I, a polite little Canadian, skates over to your site and decides to buy a giant jug of maple syrup from your link, you won’t get any commission if I end up buying from Amazon.ca. You will only earn commissions from Amazon.COM.
The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.[8][9]

It is important for you to learn some basic HTML as well as basic concepts pertaining to running a website. It’s not really tedious to understand and within a short period, you will have a grasp of it. Relying on purchased software might backfire because it might not give you what you really need and when things go wrong you will end up spending more than you ought to. Take time to learn these things and you won’t regret it.
If you want to jumpstart your success: I really do recommend enrolling in Making Sense of Affiliate Marketing. It has helped me SO much in terms of starting out and getting in the right mindset for affiliate marketing. The Facebook group is amazingly helpful, and I have heard great feedback from blogger friends who have taken it based on my recommendation. If you are a beginner, this course will definitely help you. To sweeten the deal, I’ll throw in a copy of my Affiliate Marketing for Travel Bloggers eBook for free if you buy the course from my affiliate link. Remember, there’s a 30 day satisfaction guarantee, so there’s no harm in giving it a try.
Now, is there a format that I should follow as to what to exactly name those products in my post? I’m asking because I’m writing the product names manually. For example, if I am promoting the product “MegaFood – Women Over 40 One Daily, Multivitamin to Support Immune Health, 90 Tablets”. Should I use this full name in my article or can I use “Mega Food 40+” or something else? It just feels like I might go wrong and violate the ToS there.
The moment you step into the world of affiliate marketing, the key skill needed to make you succeed is expertise in digital marketing. While it may take some time for you to figure out whether email marketing works for you, or is it SEO, it is a good idea to begin by knowing all fields of digital marketing and then deep diving into one particular subject. You will learn about topics including Facebook Marketing, Twitter Advertising, Quora Marketing, Google Adwords, Google Analytics and even EMail Marketing, SEO Fundamentals as well as WordPress.
Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network.[22][23] New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.[citation needed]

Take ThirstyAffiliates, for example. This plugin helps you add affiliate links to your site and then organize and manage them. You can also include corresponding images, and track your links’ statistics. Pretty Links offers many of the same features, but focuses on optimizing your affiliate links. Both plugins have premium versions offering even more functionality. There are also plenty of alternative options to choose from.

I would then get a hosting provider (a place to put the website on the internet) and a domain name (the name for the website), and then install WordPress so I could start playing around with the look of my website. I’d browse some free ‘themes’ (pre-designed ‘looks’ for websites) if I was tight on cash, or I might buy a high-quality one if I had the money. 
For affiliate marketers, this means you can create a post with an image incorporating an affiliate product, with the affiliate link added as text overlay, or in the caption. This post will then be shared on an influencers Instagram account, exposing your affiliate link to a new audience, as well as finding you potential new Instagram followers for your own account.
It is a very good idea to use different product promotion strategies so you can figure out what is working and what is not. Try to do split testing and measure the performance of each campaign then take actions accordingly. Changing a few things here and there can increase your profit dramatically. Make sure to place the banner ads on different areas of your site’s pages. Some positions will make the ads more noticeable than others.
And while that may sound like a tall order, just remember that all you need to do to be unique is act like yourself as you write reviews or provide readers with blog posts and articles full of interesting information. The important part is to keep up the volume since the longer you wait between articles, the further your website will fall in the search engine rankings.
First, Amazon has something that tops all the others. You could call it brand equity, or trust, or name recognition. People know Amazon, and they trust it as a source to buy stuff. In 2017, more people started their product searches on Amazon than anywhere else—49 percent compared to 36 percent for search engines like Google and 15 percent for retailers themselves.

A common issue with Instagram influencers is finding a way to get customers to click on affiliate links. It’s common to see captions include “link in the bio,” but this is an extra step that sometimes customers don’t take. Thus, there could be sales that came from this influencer that they’re not getting credit for. This is bad for the influencer because they’re losing out on commissions and this is bad for the brand because you’re not able to properly track the success of their campaigns. This is where forced exclusive unique coupon codes come in.
Formaro tells budding bloggers that “it can take a while to build up enough traffic to get people clicking your links, and then they still have to buy once they land on Amazon. But don’t get discouraged,” advises Formaro. “Keep creating and sharing content, and insert Amazon affiliate links for relevant and helpful products into your posts, and the sales will follow.”
Email marketing: Email is a proven winner for many affiliate marketers. As an affiliate startup, you can start a free email account with MailChimp, Drip or another email marketing service and gather email addresses on your website and use email marketing to send informative affiliate content and targeted product promotions to subscribers from day one.

Hi Tasha and Abby, very intersting post . Tasha, I’ve noticed that you’re using Amazon links too. Doesn’t Amazon only allow affiliate links on your own website? No social networks, no emails, no ebooks, no nothing else… I’m not a native English speaker, so maybe I misunderstood the terms (they are complicated as hell for me). But good to know that with a less strict company it’s possible to use affiliate links on Pinterest too. Thank you for the info!
Hands down I’d say the best thing you can do is research 1 primary keyword, craft an enticing article title that includes your keyword (though it doesn’t have to be an exact match), spend time writing your search engine snippets (SEO titles/meta descriptions), and by far the most important is making your content as VALUABLE as possible through videos, nice graphics, table of contents, bold/colors/styling, etc. Small things like keyword density barely matter.

Amazon Associates – Signing up with Amazon Associates is a great platform for those new to affiliate marketing. Amazon Associates is Amazon’s affiliate marketing program and will give you access to millions of products that you can advertise to your audience. Quick and easy to sign up with, Amazon will give you up to 10% of every referral sale that is made.
A lot of people don’t realize this, but you can’t just become an affiliate – it’s a process that requires an application. Even once you’re part of an affiliate network, you’ll still need to apply for individual brands within those networks. There are times when you’ll be declined… usually there’s a reason why (lol like that time I applied to hundreds of clothing retailers in anticipation for all the packing lists that I still have not written). Other times, you’ll feel like a good fit and they’ll reject you anyway. That’s the way this cookie crumbles, so remember to put a little effort into your applications and really pick companies that fit your blog.
Thanks for sharing your experience. It was a real eye-opener for me. I am new to affiliate marketing and am looking for ways to make a steady income. Your affiliate program seems to fit my needs. If you have the time email me with your affiliate link to signup and I hope you can help me get started the right way. Any assistance would be greatly appreciate. Be Blessed.
Krista Fabregas is a staff writer at Fit Small Business and editor of the Ecommerce Section. Krista launched her first ecommerce site in 2001, and soon grew to operate two niche B2B and B2C sites, a 10K square foot warehouse, and staff of nine. Combined, her sites sold more than $1.5M annually for several years. Krista now shares her hands-on experience with others looking to expand into online sales. When not helping small business owners launch and grow efficient ecommerce operations, Krista enjoys writing fiction and nonfiction and riding horses and motorcycles in her hometown of Houston.

But beyond these specific points, promoting affiliate products on Amazon really involves the same ground rules that apply to affiliate marketing in any form or on any other site or network. That is, know the products you’re promoting, be honest in how you represent those products, and give people enough information to make an informed decision about the product.


Include relevant information about the photograph and ask a question to your followers. This is important to drive engagement to your posts and it gives people the information they are looking for. Geo-tagging can help when customers want to find out where something is. A blogger utilising geo-tagging might include where they are in the photograph, while brands should geo-tag store locations to make it easier for people to find.

It's especially true now that the big media players are finally waking up to affiliate marketing (NYTime buying WireCutter and SweetHome) and BestReviews (which was already an epic product review site in it's self due to the fact they built their own 10,000 sq ft testing lab) being acquired by Tronc (owns the LA Times and half a dozen more publications).


Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you're an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience. 
Create custom alerts on your phone for affiliate sales – if you use GMail, go to your settings and create a filter so all emails with “SiteGround Affiliate Sale Generated” in the subject line go into their own folder (tweak the subject line to match whatever email notification your affiliate sends you). Then setup a custom alert on your phone using the GMail app so anytime you generate a sale, you get a custom alert (here’s a tutorial for Android and here’s one for Apple). I have different notifications for SiteGround, StudioPress Themes, etc. Makes your day better :)
Banners – after testing them out I decided to take down my banner ads since they looked salesy and weren’t working like my affiliate links did. They’re easy to throw up, but distracting and probably won’t get great results. If you try them, be sure to show specific sidebar banners based on the type of content people are reading on your blog (for posts that fall under my SEO category I would show a banner related to SEO, and for posts under my website speed category I would show a different banner). You can do this using a plugin like Widget Logic.
Earnings are what matter to most affiliates. Our commissions indicate how we are performing, which is why affiliate marketing is also called performance and commissioned-based marketing. Google Analytics will monitor traffic to your website. To learn more about your audience, measure reach, and track engagement, check out Instagram Insights (for business profiles), Hootsuite Analytics, and Iconosquare.
Contact the company directly. If you use a product or service and want to recommend it but you can’t find evidence of an affiliate program, consider approaching them and asking if they are willing to set one up (maybe with your help). Highlight your audience and the value of your recommendation. Explain that an affiliate program is simply rewarding happy customers (you!) for promoting, and they don’t have to pay until a sale is made.
I expanded my SEO blog and started writing about hosting, cache plugins, and other relevant topics… while recommending SiteGround in each tutorial. I added social proof like this poll where they were rated the #1 host. Each tutorial was super detailed and tons of people found them helpful – many generated 100 visitors/day since the great content got them ranked high.
As an affiliate marketer, one of the most important things to work on is your credibility as a product reviewer. That is why we recommend first to try using the product or service before writing a review and recommending it to other people. Until you work up your skills, you may want to try promoting recognizable brand products. And work your way to reviewing and recommending products of less popular brands.
If you already have an eCommerce shop, or sell products on platforms like Etsy or Amazon, then using the ‘Shopping on Instagram’ feature to increase your revenue is a must. Shopping on Instagram has suddenly made it much easier to sell products and make money on Instagram. So let’s find out more about Shopping on Instagram, and how to set it up on your Instagram account…
Pinterest’s enhanced ability to detect spam pins is great news, but it also means that pinners should take precautions to ensure their affiliate pins aren’t inadvertently flagged as spam. One of the guiding principles is that the image in a pin should be consistent with the destination of the pin. For example, a pin with an image of a throw pillow on a couch should not redirect to a vacation booking site.
John Holloway uses Amazon affiliate links exclusively on his Guitar Lessons website. He advises beginning bloggers to “try different things and see what works best. Some best practices to start with are image links, in-text links and even product comparison tables with links,” says Holloway. “Just make sure that the linking is natural and not overdone or you run the risk of driving visitors away.”
Contact the company directly. If you use a product or service and want to recommend it but you can’t find evidence of an affiliate program, consider approaching them and asking if they are willing to set one up (maybe with your help). Highlight your audience and the value of your recommendation. Explain that an affiliate program is simply rewarding happy customers (you!) for promoting, and they don’t have to pay until a sale is made.

Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews.

You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.  
If I were a member of a group board called “Beautiful Home Decor” that was created for bloggers to share their blog posts, I would feel free to pin an image from a post of mine called “10 Beautiful Couches that Won’t Break the Bank.” Of course, that blog post would contain affiliate links. But, I would never pin an image of a couch with my affiliate to a group board called “Beautiful Home Decor” that I am a member of, since that is not the purpose of the board.
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