If I were a member of a group board called “Beautiful Home Decor” that was created for bloggers to share their blog posts, I would feel free to pin an image from a post of mine called “10 Beautiful Couches that Won’t Break the Bank.” Of course, that blog post would contain affiliate links. But, I would never pin an image of a couch with my affiliate to a group board called “Beautiful Home Decor” that I am a member of, since that is not the purpose of the board.
Tip #3 is to consistently post valuable content to your followers. Now valuable content will be different in each niche, but a good rule of thumb is to post inspiring, helpful, informative or motivational pictures and videos at least once a day. If you’re struggling to come with ideas on what to post just go look at what other influencers in your niche are posting, and post similar content. Of course you’ll want to make it unique, but looking at other accounts is a good way to figure out what type of posts the people in your niche respond to the most. An important thing for to mention here is to avoid making your account a pitch fest. Of course your goal is to get people to click the links in your bio, but if you make every other post about an offer or a link all your going to do is piss people off, and ultimately lose followers. I’ve found that one promotional post per week is the sweet spot to not piss off your followers, but make sure they know you have an offer out there.
Don’t forget evergreen promotions — You want to keep content fresh but you don’t want to focus solely on trending and seasonal promotions — that’s simply too much upkeep. In contrast, “Evergreen” content isn’t connected to trends or seasons, so it has a long shelf life. As a beginner affiliate marketer, it’s a good idea to build a solid base for your blog using evergreen content. Then, keep your site fresh with new or regularly updated content that highlights trending topics and goods.
If you’re in the WordPress industry like I am (whether it be design, development, or SEO) I have accumulated quite the list of WordPress affiliate programs. I excluded those I found unsuccessful or pay too little to make a profit from, specifically ThemeForest, Creative Market, and low quality theme stores like Template Monster. Hosting pays well and I wrote a tutorial for SiteGround’s affiliate program and StudioPress themes which are my 2 highest paying affiliates. Those tutorials have tons of screenshots/social proof especially for SiteGround.
Choose products carefully. Don't promote something you wouldn't buy or don't like just to make money. It will backfire and cause you to lose credibility with your website visitors. People are more likely to buy products you personally recommend. If you don't have experience with the product, be sure to check out reviews to see what other people's experience with it is.
Jon Hayes, the author of the Authority Hacker Amazon affiliate site, says, “When it comes to plug-ins, it’s important to remember that Amazon is extremely harsh with their penalties.” Since its very easy to lose your Amazon Associates affiliate account for incorrect linking, Hayes recommends that “affiliates should thoroughly check to see whether the plug-in is compliant and approved by Amazon or not.”
Hayes says a few plug-ins are closely vetted and offer reliable options for bloggers that need advanced design and linking features. “AAWP is by far the most useful and trusted plug-in we have worked with,” says Hayes. “It adds a lot of versatility to our articles and gives us a range of dynamic design options improving the visual design and bolstering the trustworthiness of our reviews.”
Virtual store pages: An affiliate virtual storefront lists products on your website just like a standard ecommerce store, but the “buy” button sends shoppers to the affiliate partner site to complete the purchase. You create this using a product feed that you populate with affiliate items, and then insert as a page into your website. Most affiliate marketplaces offer this feature. You can also use an affiliate storefront WordPress plug-in like WooZone to build a store using Amazon products.
I did a lot of research to find the right one, and so I chose Making Sense of Affiliate Marketing by Michelle Schroeder-Gardner (as I mentioned earlier). I figured it made sense to learn from the best, and with a 30 day satisfaction guarantee, I had nothing to lose. I chat WAY more in-depth about it in my review here, but this course was definitely a gamechanger for me.
Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click.
There is no shortage of products you’ll be able to promote. You’ll have the ability to pick and choose products that you personally believe in, so make sure that your campaigns center around truly valuable products that consumers will enjoy. You’ll achieve an impressive conversion rate while simultaneously establishing the reliability of your personal brand.
Sponsorships, on the other hand, are direct endorsements of your brand or content. You’re paid a lump sum, ranging from a few hundred to a few thousand dollars, regardless if you generate traffic and revenue for the company. Because of this, sponsorship deals are typically only offered to established blogs who can provide a decent amount traffic to the company endorsing them. This makes affiliate marketing a much better income source for new and smaller blogs.
For the person just starting out wanting to know where to begin and would like a reference to be able to use and always go back to whenever need will find this book to be of tremendous value as it gives you the all around picture of what and how to get started in affiliate marketing, get you off the dependence of a 9 to 5 income and gives one the knowledge needed to be able to start making extra money, online, passively!
Finally it’s possible to find out what your audience wants. There’s no need to go outside and ask pedestrians for their opinion. With a recently launched interactive poll sticker, which is part of the Instagram Stories, it’s way easier. Want to collect feedback on the promoted product or gather more ideas from the audience? Create a survey in one tap! Ask a question and give two answers to choose from. Check out the statistics to see the votes. The poll will last for 24 hours. If needed, fine-tune your affiliate marketing campaign according to the results obtained.
Even if you already have a good grasp of the affiliate marketing business model, I highly recommend you check out this primer section in your free account. Check out the article, but more importantly, make sure you watch ever video at the bottom of that page. Those videos are filled with a wealth of information from very, very successful affiliate marketers.
Create an Engaged Community – An engaged community, that comment on, like, and share your posts is key to becoming a successful influencer. To create this type of community you will need to put in the work – constantly and consistently post high-quality images that interest and inspire your audience, ask questions, respond to comments, and become a well-known figure within your niche.
One great traffic driver for me has been my new Travel Resources page. I put it up less than a month ago, created some pretty pins for it and it has done superbly well on StumbleUpon and Pinterest (racking up over 1.5k repins). This boost in traffic has helped substantially increase my conversions for Amazon, which was not a huge earner for me before. So, traffic + affiliate links = happy money dance.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.
Firstly, pick a topic that you’re interested in that also has a lot of market potential. Think of something that you like, and consider whether there would be many products associated with it, or much of an audience. You can find a topic (or “niche,” as affiliates call it) with a little research. You’ll find lessons to help you with this process in the market research section of Affilorama’s free lessons.
There are a few tips and strategies we recommend following when it comes to affiliate marketing. For starters, we highly recommend promoting what you know whenever possible. Promoting a new product you hardly have any experience in is fine once in a while, but promoting something you’ve used successfully for years is bound to help you gain the trust of your audience more efficiently.
Hosting – I suggest joining the WordPress Hosting and WordPress Speed Up Facebook Group and see what real (unbiased) people are saying about hosting. SiteGround was #1 in multiple Facebook polls and #1 in most Facebook conversations (this one too). People who migrate usually see significant load time improvements especially if they’re currently using Godaddy/EIG. I use their semi-dedicated GoGeek plan which comes with 4x more server resources than regular shared hosting (#1 factor in WordPress Optimization Guide) and have <1s load times with 100% scores in GTmetrix/Pingdom. SiteGround also does free migrations.
For example, part of Michelle’s affiliate income comes from blogging tools and resources. Every month in her income reports, she shares all of the details on how to get started blogging. By the time Michelle’s reader finishes with her post, they know exactly how to get started and what products are necessary to purchase. All they have to do is click on the affiliate links she has included in the posts. She follows this model for every piece of affiliate content that she produces.