Shopping on Instagram has been around for about a year, but has been reserved only for select businesses based in the US. However, in March 2018, Instagram rolled out Shopping on Instagram across the globe. This feature is now available for 45+ countries and counting. It is also accessible to any business or influencer who has an Instagram Business account (although you will first need to get your account approved for shopping).
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
There’s a popular saying among affiliate marketers and that saying is “content is king.” Content is truly the lifeblood of any affiliate marketing business. So far, everything you have had to learn has actually been relatively easy. Learning how the affiliate marketing industry works is easy to understand once it’s explained to you. Doing market research is easy if you know what to look for. Creating a website is SUPER easy. Writing hundreds of pages of content? Not so easy.
To find out if there’s internet and social traffic surrounding your niche, try doing some search engine keyword research and search for related topics on social media. If keywords related to your topic have large search volumes, and if you find related Pinterest boards, Facebook pages and Instagram streams with lots of followers, you have an audience.
That might be why many people liken marketing anything as an affiliate to more like waging a war than living on easy street. The truth is that it isn't easy by any measure. It takes time. And you can't buy into all the hype. However, by keeping a few principles and steps in mind, you too can dominate in the world of affiliate marketing and earn money while you sleep. The trick? Stay persistent and don't give up.
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
It will probably take a couple years to build a sustainable, passive income. That is the 1st car I have EVER purchased myself at age 29 (I was broke until then and leased from my parents). But the time committed to affiliate marketing and creating great tutorials and YouTube videos was worth it… I work for myself, there is virtually no limit on how much I can make, my schedule is flexible, and I collect enough passive income to live how I want.
If you try to sell a product that is in low demand then chances are that you are not going to get many sales no matter how hard you try. So it is a good idea to spend a bit of time researching and finding out if a product that you are thinking of promoting is a product that your audience needs. If your site gets decent traffic then you can conduct an online survey and easily get input from your visitors.
Writing content for your blog or website about picking or buying a product available on Amazon. Now more than ever, people go online to research their buying options. If you're a mom blogger, you can write an article on picking a low-cost vacuum with a link to your top choice or several links to your top choices. A food blogger can link to cooking tools. A photography site can link to cameras and other photography equipment.
In most cases, organizations that employ an affiliate strategy tend to be in the e-commerce space. That’s because it is fairly simple for e-commerce brands to track purchases based on a single tracking link. Other types of business, like B2B software or services, tend to be ill suited for affiliate programs because of long and complex sales cycles.
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Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
A common issue with Instagram influencers is finding a way to get customers to click on affiliate links. It’s common to see captions include “link in the bio,” but this is an extra step that sometimes customers don’t take. Thus, there could be sales that came from this influencer that they’re not getting credit for. This is bad for the influencer because they’re losing out on commissions and this is bad for the brand because you’re not able to properly track the success of their campaigns. This is where forced exclusive unique coupon codes come in.
A landing page is often used to collect email addresses and sell products, but you could create a landing page containing numerous links to direct your IG traffic. Alternatively, you can use IG-centric services that provide templates to feature various links, for example, LinkTree, Lnk.Bio, and SHORBY. Their goals are to solve the one-link IG dilemma. LinkTree states, “You only get one chance to link in Instagram. Make it do more.” Lnk.Bio reads, “Multiple links for your Instagram bio, the new way to improve your Instagram experience.” These tools are easy to set up. You connect your IG account, pick a template, add links, and you’re ready.
Pins with affiliate links should have an FTC-compliant disclosure that makes it clear that purchases made through that pin will result in compensation to the original pinner. Publishers should also confirm that the advertisers they’re working with allow their affiliate links to be posted to social networks so they don’t violate the program terms within that relationship. It’s best to read and follow Pinterest’s Acceptable Use Policy.
Pin To Profits costs $47, which I think is very reasonable for the information and strategies you learn. Since implementing McKinzie’s pin design strategies, my click-through rates have skyrocketed. In fact, my affiliate pins for the Pin To Profits – Affiliate Marketing course have gotten over 1,000 clicks in a month! Here are my total and unique clicks, according to the Pretty Links plugin.
Sponsored posts on Instagram can be a great tool to increase your followers, and engagements on specific posts. If you have a coupon code, or a working on a collaboration this can be a good way to increase sales. You can target your audience to specific demographics including location, interests, behaviours and purchase intent which makes it easy to find the people you are looking for.
Most affiliate marketers choose a WordPress blog as the platform for their website because it’s very low cost and offers unmatched content creation possibilities. The WordPress platform is free — your only out-of-pocket cost of having a WordPress site is hosting. This runs just $2.95 per month with our preferred hosting provider, Bluehost, plus you get to test it out with its 30-day trial. You also get a free domain name, which is your website address and a free business email to make it all official.
Okay, I’ll be honest, when I first started out, I found it surprisingly difficult to understand how to even generate links (and deep links). For a while, I legitimately thought I was stupid. In hindsight, stupidity may have been a small part of the cause, but the truth is the process is actually pretty confusing. SO, I’ve written some pretty boring (though helpful) step-by-steps on how to generate links on a few common programs and affiliate networks… So, for my fellow life-dummies, here’s:
The trainer Diego Davila will help you learn Facebook & Instagram marketing through various tips and techniques which you can later use to enhance your affiliate marketing efforts. The course will train you on how to use Facebook Pixel and Facebook retargeting effectively, making you reach out to thousands of customers in a targeted manner. You will also learn Facebook Video marketing, master Instagram advertising and find ways to increase your likes and followers. This is extremely beneficial if you are trying to find a way to use facebook and instagram for your affiliate marketing business. You may also be interested in checking out more Facebook Training.