Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
It’s highly advisable when working with influencers in your affiliate program to work out an agreement with them where they get some free product and create their own content for their feed featuring your product. Followers are a lot more likely to engage with a sponsored post that has a personal touch attached to it. The ultimate reason we work with influencers in the first place is because they influence people to buy certain products. There’s no better way to do this than with a personalized post consisting of product you gave to them.
Understanding reports and analytics, especially Google Analytics data, can take some time, but there is help available. Fiverr is home to budget-friendly freelancers that can help you set up, track and understand Google Analytics reports so you can start using this data from day one. In fact, Fiverr’s pros can help you build your affiliate WordPress site, populate it with the content your readers want and even help you effectively monetize it with Amazon affiliate links.
Create custom alerts on your phone for affiliate sales – if you use GMail, go to your settings and create a filter so all emails with “SiteGround Affiliate Sale Generated” in the subject line go into their own folder (tweak the subject line to match whatever email notification your affiliate sends you). Then setup a custom alert on your phone using the GMail app so anytime you generate a sale, you get a custom alert (here’s a tutorial for Android and here’s one for Apple). I have different notifications for SiteGround, StudioPress Themes, etc. Makes your day better :)
The best way to obtain website traffic is through free search engine referrals. However, obtaining traffic from the search engines takes time. You should expect to create content for your site for about 6 to 12 months before the search engines really start showing you some love. In the meantime, there are so many other places you can obtain website traffic from. That’s what these tutorial videos will show you. Everything form creating email marketing lists to social media marketing and even how to write a blog post to increase how many people share it – it’s all there. This is the best tutorial section to go through first because it will lead to returns sooner.
According to Forester, Instagram has the highest engagement rate of the many social media platforms. This is precisely why affiliate Instagram marketing via Influencer (aka Influencer Marketing) has become a one billion dollar industry today, and the entire Influencer Marketing segment overall is predicted to become a ten billion dollar industry by 2020.
If you have built up an email list, you could also promote your affiliate offers via email promotions. Just make sure you build up a relationship with your audience first instead of going for the hard sell straightaway. The emails you send out must contain your affiliate links to products so when your audience click through. the sale is attributed to you.
The General Data Protection Regulation (GDPR), which took effect on May 25, 2018, is a set of regulations governing the use of personal data across the EU. This is forcing some affiliates to obtain user data through opt-in consent (updated privacy policies and cookie notices), even if they are not located in the European Union. This new regulation should also remind you to follow FTC guidelines and clearly disclose that you receive affiliate commissions from your recommendations.
The first place where honesty is crucial in affiliate marketing on Amazon is in how you represent the product itself. This may go without saying, but if you oversell or flat-out lie about what a product can do for someone, it’s going to backfire, big time. And not just in terms of your affiliate sales for that product, but in the likelihood people will continue to trust you at all. You can always find new affiliate products to promote, but once you’ve lost your audience’s trust, it’s hard if not impossible to gain it back. This is why using a product yourself and getting to know it inside and out is extra important, because the chances you’ll misrepresent the thing you’re promoting are much, much lower when you’re an expert on it.
Third, go through any shopping guide posts and/or room reveal posts that you may have on your blog. Of course you want to continue pinning whatever “pinnable” graphic you have created for the post, but I also recommend pinning images of each individual product recommended in your post and swapping out the blog post url with your affiliate link to that product.
For example, when someone drops a comment on a blog post, you should engage with that person, even if it's only to say thanks. This helps to bridge that emotional divide. Be sure to stay on top of all engagement on every platform. Don't allow it to consume you, but do your best to respond to people in a timely manner. This could make all the difference in succeeding with a sale or making someone pass you up. The more you nurture and develop your audience, the more they'll believe become fervent buyers.
Sugarrae.com – Confused about the lingo of affiliated marketing, how to generate fresh blog posts ideas or using Google Alert to find new affiliate programs to work with? Sugarrae.com, run by Rae Hoffman, is the blog to find answers to these and other nuanced affiliated marketing questions. Hoffman provides tips and tutorials to aid you in building passive income streams online.
A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer is complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways:
There’s a popular saying among affiliate marketers and that saying is “content is king.” Content is truly the lifeblood of any affiliate marketing business. So far, everything you have had to learn has actually been relatively easy. Learning how the affiliate marketing industry works is easy to understand once it’s explained to you. Doing market research is easy if you know what to look for. Creating a website is SUPER easy. Writing hundreds of pages of content? Not so easy.
Hey Jan, glad it made you think. As you've found out it's not easy to rank #1 on Google especially when so few people will link to your product reviews. You need to tackle a specific niche with a focused target audience as a whole and build a community of like minded people around your site in order to make any significant income online sustainably and for the long term.
Plus, if the shopper leaves Amazon’s site without purchasing, but returns and completes a purchase within 24 hours, you earn commissions on anything the shopper purchases. In fact, if the shopper adds items to his or her Amazon cart within that 24-hour timeframe, but leaves without purchasing, all is not lost. If he or she returns and completes the purchase within 90 days — without clearing the cart and starting over, that is — you can still earn that commission.
Engage with your followers: You cannot expect all interaction to come directly to you. Make time every single day to engage with your followers or anyone involved in your industry by commenting on and liking images. If you communicate with authentic content, people will be drawn to check out your account and, hopefully, join your loyal rank of followers.
I started my first blog back in June 2012 and that was the start of my fascination with making money online. In early 2015, I took a position as a collaborations manager for a small business coordinating their influencer marketing. During my time with them, I learned a lot about influencers as well as affiliate programs and how many of them were actually able to make full-time incomes from home via affiliate marketing. It blew my mind!
Hayes advises, “when you’re getting started, I would highly recommend sticking to review articles, particularly roundup reviews. These are a great way ease yourself into the content creation process. During the research process, you will get a deep understanding of your audience and the types of problems they’re trying to resolve by visiting your site.”
Writing blog posts (such as reviews, tutorials, and product comparisons) is a great affiliate marketing strategy. But it can be time-consuming. What if I told you there was a quicker way? You can use affiliate links on Pinterest to promote your affiliate products. When I started doing that, my affiliate income climbed faster. Today, I’ll go over how to create affiliate pins and upload them to Pinterest. And the best part? You don’t even need to be a blogger to do this!