Most affiliate networks these days offer an option to set a specific coupon code as “forced exclusive” to a specific affiliate publisher. This means that any time that coupon code is used, even if no affiliate link was clicked previously, the specific affiliate which the code is tied to always gets commission for sales where customers use that code. This is especially helpful if customers happen to visit a coupon site or a different bottom funnel affiliate before making their purchase when the Instagram influencer was the true referrer for the sale and deserves the proper credit.
Writing blog posts (such as reviews, tutorials, and product comparisons) is a great affiliate marketing strategy. But it can be time-consuming. What if I told you there was a quicker way? You can use affiliate links on Pinterest to promote your affiliate products. When I started doing that, my affiliate income climbed faster. Today, I’ll go over how to create affiliate pins and upload them to Pinterest. And the best part? You don’t even need to be a blogger to do this!
This next one is a short one, but it’s a big one. As you probably know (and have experienced!), the holiday season is a huge shopping period—which means it’s also potentially a great time for affiliate sales. The lead-up to the holiday shopping period is an important time to promote your affiliate links, so you might want to think about doubling down on your promotional efforts in the fall.
Let’s say I’m a photographer who teaches digital photography to beginners. I use Photoshop to edit my images and mention it frequently on my blog. I even post full-length tutorials using the software regularly. This makes Photoshop a great contender for my affiliate marketing strategy. It’s a product I trust and provide information on how to use regularly. So, I search for “photoshop affiliate program” on Google and come across Adobe’s affiliate program.
Now, truth be told, affiliate marketing does come with some costs. Fortunately, those costs are rather small when compared to starting other businesses. For example, if you want to succeed with affiliate marketing in the same way that I teach it, you’ll need a website. In order to have a website, you need to pay for “website hosting”. If you don’t know what website hosting is, don’t worry, we’ll get to that, but website hosting does cost a few bucks per month (generally under $10 / mo). If you have about $40 for startup costs and about $10 / mo for recurring expenses, this is entirely doable. There are many other optional expenses for affiliate marketing, which I will also get into, but those optional expenses are used more for speeding up the path to success (outsourcing, etc.) rather than a requirement for success. When I first started my affiliate marketing business, I had about $200 to my name.
John Holloway uses Amazon affiliate links exclusively on his Guitar Lessons website. He advises beginning bloggers to “try different things and see what works best. Some best practices to start with are image links, in-text links and even product comparison tables with links,” says Holloway. “Just make sure that the linking is natural and not overdone or you run the risk of driving visitors away.”
Career blogger Amanda Formaro of AmandasCookin’ says “the Amazon affiliate program is a terrific fit for new bloggers, but it’s important to understand that Amazon only pays you when your readers make purchases.” Formaro emphasizes that Amazon doesn’t pay affiliates for simply listing products or ads on their site. “Amazon affiliates don’t earn money for sending visitors to Amazon or the number of Amazon ad impressions that appear on an affiliate’s website,” says Formaro. “It’s all about the sale.”
Affiliate marketing is something practically every website owner should have a basic understanding of in today’s digital world. Even if you don’t personally use it in your monetization strategy, there may be a time when you want to. This guide to affiliate marketing can get you several steps closer to understanding one of the most popular forms of website monetization online businesses use today.
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
“Blogging, paid search, social media, video, mobile, podcasting, organic search, email, and so on — all of these tactics are used to by affiliate marketers to promote an array of affiliate products and services,” says Collins. “Different mixes work best for each unique niche and affiliate marketer, so beginners should explore the options and focus efforts on a few marketing channels that convert the best.”