Mistake #5: Promoting a lot of affiliate products instead of just a few. Once you start affiliate marketing, you realize how easy it is to share affiliate links. Instead of becoming an affiliate for a lot of different products and sharing them liberally, I recommend concentrating on just a few and sharing them intentionally. It doesn’t seem as spammy, plus you can be sure the products you do promote are closely aligned with your brand and message. Deep is better than wide.
With the ability to rank organically in search engine queries, bloggers excel at increasing a seller’s conversions. The blogger samples the product or service and then writes a comprehensive review that promotes the brand in a compelling way, driving traffic back to the seller’s site. The blogger is awarded for his or her influence spreading the word about the value of the product, helping to improve the seller’s sales.
The General Data Protection Regulation (GDPR), which took effect on May 25, 2018, is a set of regulations governing the use of personal data across the EU. This is forcing some affiliates to obtain user data through opt-in consent (updated privacy policies and cookie notices), even if they are not located in the European Union. This new regulation should also remind you to follow FTC guidelines and clearly disclose that you receive affiliate commissions from your recommendations.
This might sound like a given, but it looks better if you can do your own photo shoot in your own style - it goes back to the word of mouth marketing. If you are the one wearing the product or have styled the picture yourself, it is more genuine and more likely to lead to a sale. @victoriama9 is a great example of this - it’s clear in the images that it’s her wearing the outfits and not a photo from the brand.
With affiliate pins, I use both script fonts and cursive fonts. I tend to tell people to stay away from cursive fonts, but I make an exception with affiliate pins because they perform well. Before I post an affiliate pin, it goes through my ‘sister test.” It’s pretty simple – I just ask my sister, who wears glasses, whether she can read every single word.
Once your platform is live, you need a product to promote. However, you should avoid the temptation to do this early on. Get that emotional investment going before you attempt to do this. If you begin too early, you run the risk of losing a large portion of your audience. Take the time to first create insatiable content and deliver enormous amounts of value before you attempt to sell your audience anything.
What kind of commission do they offer? One-time commissions or recurring commissions? For example, many programs pay you one time for sending a customer. On the other hand, some programs like membership sites or SaaS (software as a service) programs will pay you a commission as long as the person you referred is a paying customer. Recurring commissions are great when you can find them!
To find out if there’s internet and social traffic surrounding your niche, try doing some search engine keyword research and search for related topics on social media. If keywords related to your topic have large search volumes, and if you find related Pinterest boards, Facebook pages and Instagram streams with lots of followers, you have an audience.
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This is so well put together, thank you! I’ve been spinning my wheels trying to figure out what affiliates to work with in my niche. My target audience is bloggers, and much of my content is free knowledge on how to grow a blog, but pushing a sale is just not what I want to do. But with this list I can really see that there are a lot of options to choose from. I do have an account with shareasale already, so I’m going to start there and see what other companies will work for my audience!
Second, you need to nurture your email list. Michelle didn’t even start an email list until she had been blogging for 2-3 years and only began focusing heavily on it last year. Those email subscribers are your loyal followers, your tribe. They are the ones who want what you have to offer and will become your customers when you are ready to sell something, whether that’s through creating a product or through affiliates.