Always disclose your affiliate relationship. Most visitors will probably understand that graphic ads will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it's required by the FTC's endorsement rules.
In early May, Pinterest lifted its ban on affiliate links in pins—huge news for publishers and advertisers alike. Pinterest emerged as an online destination for consumers looking for new trends and products since its creation in 2010, and with over 100 million monthly active users and worldwide reach, it represents a massive opportunity for players in the affiliate space.
Once your platform is live, you need a product to promote. However, you should avoid the temptation to do this early on. Get that emotional investment going before you attempt to do this. If you begin too early, you run the risk of losing a large portion of your audience. Take the time to first create insatiable content and deliver enormous amounts of value before you attempt to sell your audience anything.
To think you guys scrambled and re-invented the wheel in 5 days is absolutely amazing too! I am glad you produced this thorough resource on how to hopefully abide by the Amazon TOS; play it on the conservative/safe side is the message here. You people are so knowledgeable in your business, and even you guys got a knock on the door from Amazon Associates.
With all of my blog posts, I have the consistently scheduled to share on social media and on Pinterest. This keeps the content in front of my audience. I use the social media scheduling tools Post Planner and Tailwind for this. Many affiliate programs also have great affiliate managers that will send out information with special promotions that you can share. If there isn’t a big sale or promotion going on, I will still try to feature certain high-converting posts on Pinterest, to my email list, etc.
Affiliate Marketing Blog by Geno Prussakov – Geno Prussakov is the founder of AM Navigator, an affiliate management agency, as well as a consultant, author, blogger and international speaker. His blog delves into industry fundamentals and facilitates discussions about top customer acquisition strategies, creating content, managing affiliates and other topics. He also offers information about upcoming affiliate marketing events, conferences and tradeshows.
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
A lot of people don’t realize this, but you can’t just become an affiliate – it’s a process that requires an application. Even once you’re part of an affiliate network, you’ll still need to apply for individual brands within those networks. There are times when you’ll be declined… usually there’s a reason why (lol like that time I applied to hundreds of clothing retailers in anticipation for all the packing lists that I still have not written). Other times, you’ll feel like a good fit and they’ll reject you anyway. That’s the way this cookie crumbles, so remember to put a little effort into your applications and really pick companies that fit your blog.
Individual sellers and companies offering products or services have to deal with their consumers and ensure they are satisfied with what they have purchased. Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction. The entire job of the affiliate marketer is to link the seller with the consumer. The seller deals with any consumer complaints after you receive your commission from the sale.
But beyond these specific points, promoting affiliate products on Amazon really involves the same ground rules that apply to affiliate marketing in any form or on any other site or network. That is, know the products you’re promoting, be honest in how you represent those products, and give people enough information to make an informed decision about the product.
Despite its older origins, email marketing is still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to cultivate email lists over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.
You don’t necessarily have to have a huge site or lots of traffic. Consider emailing an affiliate program’s contact person (look for contact info on the site or in affiliate newsletters) if you send a lot of leads their way, rank well in the search engines for a related keyword or have a high conversion rate. Make your email compelling. Read my tips here. You just have to be a good fit and provide excellent value to the merchant. Another good resource for this is here.
Access more than a hundred courses on various aspects of affiliate marketing and related domains on Skillshare, by simply subscribing to the platform for nearly zero cost. The best part is that you are not charged until a few months, so you can test things out and cancel subscription at any point if you want. The courses here include techniques on how to drive traffic to your website for free, how to use Instagram for promoting offers, how to set up an Affiliate Business and a lot more.
The most important rule you need to remember when adding affiliate links is to mention that it is an affiliate link. In your pin descriptions, Pinterest urges you to always disclose that it is an affiliate link and affiliate networks require it. You can write this within your description or use #affiliate at the end of your description. This needs to be done in order to follow affiliate networks rules and abide by FTC regulations.