To learn Affiliate Marketing, the first thing that you should know is the difference between an Affiliate Marketing Merchant and an Affiliate Marketer. The product creator or seller in Affiliate Marketing is known as Affiliate Marketing Merchant, while on the other hand Affiliate Marketer helps in marketing those products by using different platforms.
This domain can work for people in two ways. One is to get sudden bursts of income by selling a certain product. The second part is selling a service that gives you recurring fees. This course on Affiliate Marketing Strategy for Stable and Recurring Income can be very helpful if your objective is the latter. At 5.5 hours and 56 lectures, this is very extensive and useful for those looking at mastering this subject. This training program is developed by iMarket XL and Max Stryker.
Now here’s the tricky bit: let’s say you’re part of the Amazon.com program (for the US) and you generate an affiliate link for Amazon.com. If I, a polite little Canadian, skates over to your site and decides to buy a giant jug of maple syrup from your link, you won’t get any commission if I end up buying from Amazon.ca. You will only earn commissions from Amazon.COM.
Understand where people are at in the buying cycle and promote accordingly. Spend the most time sharing affiliate links where people are ready to buy. For example, you can share affiliate links on Pinterest, but most people are not on Pinterest to buy but to look. As such, focusing your affiliate marketing strategy on Pinterest might not be the best use of your time. Review posts, for example, might be better at tipping people over the line into buying.
Clearly, knowing which pages are the most popular on your site is important to your affiliate monetization strategy. This data helps you target your affiliate efforts to the pages that already attract the most readers. Once those pages are well-monetized, you can look into improving the search results, reader interaction and monetization of less popular pages.
Ideally, you should take photos of yourself holding the product. You may also want to create posts that show the effect of the product. If you’re an affiliate marketer for makeup, you might post a before and after photo of what you look like before and after you put on the makeup. There are a ton of ways to do this – how you choose to market the product or service is completely up to you.
This next one is not exclusive to Amazon, but it’s probably going to give you the biggest bang for your buck with Amazon. That is, showing people what they’re going to get before they get it. Instead of just talking about the product or sharing a little information about it, then posting your affiliate link and leaving it at that, you can give people a much richer preview of their potential experience with a given product.
This is something you should spend a lot of time researching before you dive in and write that first article. The tutorial videos you’ll find here are probably the most important videos you’ll watch. Even if you’re “not a writer”, they will show you how to create awesome content for your new affiliate marketing site. The tips and tricks in those videos is invaluable. Go through all of those videos… twice.
Amazon’s language: “… you will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Content, or any Special Link in connection with an offline promotion or in any other offline manner (e.g., in any printed material, mailing, SMS, MMS, email or attachment to email, or other document, or any oral solicitation).”
As we stated at the beginning of this guide, a website is a key part of most successful affiliate marketing businesses. Your website is the one affiliate marketing channel that gives you complete control of your message and brand. Most affiliate marketers use their website as the home base for their affiliate business. Then, other marketing channels, such as social media, email, YouTube videos and podcasts are essentially extensions of what is housed on your website.
Your site has some great FREE content. I love the stuff on affiliate links. Most sites just give very high level info on making money with affiliate links. I even purchased content from another blogger that didn’t have some of the great info you give for free. I have a website but I have a ton of Pinterest followers and about 7K views per mo. so I really want to monetize that. Thank you for your content!
Let’s take a look at a real-life example. I’ll show you how I did keyword research to promote my affiliate pin for the Pin To Profits – Affiliate Marketing Course. The course teaches beginners how to make money on Pinterest using affiliate links. Before I put myself in my audience’s shoes, I make a note of the key information about the course that I need to convey.
Many marketers use automated email and drip sequences to introduce affiliate products and services to their subscribers. I use an auto-response sequence through MailerLite, a top-rated email marketing service and a fantastic alternative to MailChimp. You could send new subscribers three to five automated emails over a period of weeks/months and include affiliate links where applicable. Additionally, many marketers using landing page builders like Leadpages to convert subscribers and sales.
A lot of people don’t realize this, but you can’t just become an affiliate – it’s a process that requires an application. Even once you’re part of an affiliate network, you’ll still need to apply for individual brands within those networks. There are times when you’ll be declined… usually there’s a reason why (lol like that time I applied to hundreds of clothing retailers in anticipation for all the packing lists that I still have not written). Other times, you’ll feel like a good fit and they’ll reject you anyway. That’s the way this cookie crumbles, so remember to put a little effort into your applications and really pick companies that fit your blog.
As an affiliate marketer, one of the most important things to work on is your credibility as a product reviewer. That is why we recommend first to try using the product or service before writing a review and recommending it to other people. Until you work up your skills, you may want to try promoting recognizable brand products. And work your way to reviewing and recommending products of less popular brands.
I have started looking at affiliate networks and finding products to promote that way. Also going to try to utilize a Youtube channel with promotion, as well as some paid advertising. It all works with the right amount of patience. I do have an Amazon Affiliate account that I can link too, but diversifing and learning to branch out is key. Truthfully I do not think the Amazon associate program is all that newbie friendly.
Sponsorships, on the other hand, are direct endorsements of your brand or content. You’re paid a lump sum, ranging from a few hundred to a few thousand dollars, regardless if you generate traffic and revenue for the company. Because of this, sponsorship deals are typically only offered to established blogs who can provide a decent amount traffic to the company endorsing them. This makes affiliate marketing a much better income source for new and smaller blogs.
Writing content for your blog or website about picking or buying a product available on Amazon. Now more than ever, people go online to research their buying options. If you're a mom blogger, you can write an article on picking a low-cost vacuum with a link to your top choice or several links to your top choices. A food blogger can link to cooking tools. A photography site can link to cameras and other photography equipment.
PLUS, BONUS MATERIALS: the first few pages of this book will show you how to download the Traffic Optimization Book for free. Futhermore, because this book is enrolled in Kindle Matchbook Program, the kindle edition of this book will be available to you for free when you purchase the paperback version from Amazon.com. The 4+ hour Audiobook is available for FREE on Amazon or Audible.com
On the other hand: the main reason of bankruptcy for small businesses is bad financial management. Simply said: to forget to make invoices, not checking the payments and not following bad payers. 1 out of 3 is going bankrupt for this reason alone. I had to learn it myself. I spend at least 10% of my time with financial stuff. I don’t love it but the bills get payed ;-)
The takeaway from Step Two is this: Step Two is an ongoing process. As you learn how to start affiliate marketing, you’ll spend a good portion of your time searching for target partners, signing up for programs and learning how it all works. As you become established, you’ll continue this process to curate new products and services to promote and connect to your content.
This is so well put together, thank you! I’ve been spinning my wheels trying to figure out what affiliates to work with in my niche. My target audience is bloggers, and much of my content is free knowledge on how to grow a blog, but pushing a sale is just not what I want to do. But with this list I can really see that there are a lot of options to choose from. I do have an account with shareasale already, so I’m going to start there and see what other companies will work for my audience!